Clarity Wins Quotes

“Stories connect us at a human level that factual statements and logical arguments can't possibly match.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“The buyer is always tuned in to one radio station: WIIFM (What's In It For Me). The rest is filtered out as noise.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Your network is the new professional safety net.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“What we offer needs to be a clear and obvious fit for our customers. We need to help others envision exactly what they're buying - in concrete terms.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“A memory dart is your shorthand verbal business card. It is your identity implanted directly into the memory of your listener.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“If you're going to err, err on the side of simplicity...assume that you have a very brief time to make an impression, and that you'll be allocated a tiny amount of memory space in overloaded and preoccupied brains of your audience.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Nobody cares about you, your brand, or your company. You're irrelevant...until proven otherwise.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“No great deed was ever accomplished without focus - a defined direction and purpose. Olympic athletes win by focusing on one sport, not several.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“There are ten thousand opportunities on the horizon. The pie keeps growing and, in a rapidly evolving marketplace, white spaces and blue oceans will continue to surround us.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Trend currents (as opposed to current trends) are big-picture, unstoppable, inexorable forces that are shaping the world we live in.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“There's plenty of money in any niche where you're scratching a genuine business niche.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“If you've earned the trust of people I already trust, their referral of you to me is worth more than any other form of marketing.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“To win, you have to be clear about your superpower, and you make that differentiation clear to your customers. Otherwise, you remain part of the noise.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Not all business is good business, and not every customer is a good customer.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Clarity is an act of courage to say "yes" to the best business - and therefore to decisively say "no" to work that isn't a good fit.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“You don't fly to another country and expect the residents to speak your language. You have to communicate with speech they understand. Winning business involves speaking human, not spewing jargon.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Whatever size the business, getting attention in a crowded marketplace demands, above all, a clear and focused message: a signal that rises above the noise.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Clarity is that 20/20 focus that cuts through the fog and lets you stand our from the noise. Clarity fuels effective marketing and selling.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“You need to have a differentiating message. If you are new, different, and proposing to solve a real pain or fulfill a cherished hope, you have a chance to be heard.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“We live in an interconnected world of exploding information density where a million things are clamoring for our attention all the time”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Noise is the primary hurdle we must overcome. We're always one click away from being ignored.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Five warm buyers are better than 10,000 cold prospects any day of the week.”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.

“Businesses trying to reach these overloaded customers fall into a common trap. To overcome the noise, they make even more noise — they shout louder!”
― Steve Woodruff, Clarity Wins: Get Heard. Get Referred.