ALM

“What’s important is that you make the leap. Jump high and hard with intention and heart.”
― Cheryl Strayed, Tiny Beautiful Things: Advice on Love and Life from Dear Sugar

“CREDIBILITY STATEMENT EXERCISE Take a moment to think of one credibility statement you can incorporate into your sales approach. Make sure it clearly and convincingly communicates how you or your company is an expert in an area that will provide meaningful value to your potential customers. Once you create it, begin to use it when selling and you’ll see how the statement will increase buyer receptiveness.”
― David Hoffeld, The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

“If only the Powerful Choleric would open his mind
to examine his weaknesses and admit he had a few,
he could become the perfect person he thinks he is.”
― Florence Littauer, Personality Plus: How to Understand Others by Understanding Yourself

“A meta-analysis that analyzed fifty years of research found that expertise is a primary component of trust.17 Cognitive psychologist R. Glen Hass maintains that when the brain recognizes that someone is an expert, it is far more likely to comply with that person’s suggestions.18”
― David Hoffeld, The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal