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Book cover for The Connected Company
If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. — Jeff Bezos
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Dave  Gray
“As a senior leader, it’s all too easy to be blinded by past successes.”
Dave Gray, The Connected Company

Dave  Gray
“The problem in many companies is that the workers in the company are insulated from these adaptive tensions. Many people just don’t feel them, and they don’t have any sense of urgency about them. The job of the leader is to bring these adaptive tensions front and center in the company to make them the topic of ongoing conversations,”
Dave Gray, The Connected Company

Dave  Gray
“Principles are liberating, whereas policies are constraining. Principles are rules of thumb that can help people make decisions in all kinds of situations. Principles make use of human judgment. Policies, on the other hand, restrict and constrain and reduce the human element.”
Dave Gray, The Connected Company

Dave  Gray
“When principles are at the core of your competitive strategy, you must hire for attitude first. You can train people on skills, but you can’t train them on attitude. Employees must be a good fit. Hire for attitude, orient for values, and train for skills.”
Dave Gray, The Connected Company

Dave  Gray
“As a leader, if you attract and hire good people in the first place, half of your leadership problems are solved right out of the gate.”
Dave Gray, The Connected Company

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