Marco

“There's a lot of talk about hacking computers, emails and bank accounts. But we are entering an era of hacking humans. And I'd say the most important fact anybody who is alive today needs to know about the 21 century is that we are becoming hackable animals.
It starts by having corporations and governments amass enormous amounts of data about where we go, what we search online and what we buy. But this is all surface information about our behaviour in the world. The big watershed will come once you can start monitoring and surveying what is happening inside your body and inside your brain. Then you can really hack human beings and we're very close to this.
When you combine our increasing understanding of biology, especially brain science, with the enormous computing power that machine learning and AI is giving us, what you get from that combination is the ability to hack humans, which means to predict their choices, to understand their feelings, to manipulate them and also to replace them.”
― Yuval Noah Harari