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Made to Stick: Why Some Ideas Survive and Others Die
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Start with Why: How Great Leaders Inspire Everyone to Take Action
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Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team
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Thinking, Fast and Slow
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Agile Product Management with Scrum: Creating Products That Customers Love
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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
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Lean UX: Applying Lean Principles to Improve User Experience
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UX for Lean Startups: Faster, Smarter User Experience Research and Design
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Traction: A Startup Guide to Getting Customers
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Well-Designed: How to Use Empathy to Create Products People Love
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