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Tested Advertising Methods
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Making Ads Pay: Timeless Tips for Successful Copywriting
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4.33 avg rating — 70 ratings
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The Boron Letters
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How to Write a Good Advertisement: A Short Course in Copywriting
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4.21 avg rating — 526 ratings
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
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4.30 avg rating — 278 ratings
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
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3.51 avg rating — 47 ratings
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Confessions of an Advertising Man
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Ogilvy on Advertising
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4.15 avg rating — 11,996 ratings
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Copywriting: Successful Writing for Design, Advertising, and Marketing
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D&AD: The Copy Book
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The Idea Writers: Copywriting in a New Media and Marketing Era
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3.79 avg rating — 462 ratings
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Words that Sell
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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3.92 avg rating — 5,985 ratings
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The War of Art
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3.96 avg rating — 124,907 ratings
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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4.05 avg rating — 22,772 ratings
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rated it 5 stars
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Permission Marketing: Turning Strangers into Friends and Friends into Customers
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3.91 avg rating — 14,860 ratings
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