3.94 avg rating — 3,861 ratings

"The sort of effective approach and psychological insight that can define a brand and change a consumer market."

3.85 avg rating — 41,529 ratings

"Information that can inform how you influence audiences internally and externally."

3.98 avg rating — 99,435 ratings

"Heath's book provides insight to how phrasing and focus can make or break your messaging."

4.06 avg rating — 539 ratings

"Understanding how to craft a good story is essential to influencing people in a lasting, emotional way. This book will get you started."

4.13 avg rating — 188 ratings

"If you consider yourself a communications professional, you have to think creatively and visually. This book will help."

3.97 avg rating — 7,128 ratings

"Essential framing theory for political and for-profit communications."

4.01 avg rating — 1,211 ratings

"Understanding visual communications is a core skill all professional communicators must have to succeed."

4.05 avg rating — 1,633 ratings

"Every human has a brain. That means communications professionals need to learn about how these organs work to influence their audience effectively, whether your campaign is political or not."

3.95 avg rating — 125,516 ratings

"Applying old assumptions about how to motivate people to your internal and external communications work will cripple your efforts. Read this book to avoid the pitfalls of stale ideas about human motivation."

3.97 avg rating — 5,454 ratings

"If you can get stories this interesting and well-crafted into your communications campaign, you'll have a solid foundation. Look to them for models of how to tell a true story."

4.33 avg rating — 15 ratings

"If you're doing electoral political communications, or even small-scale, low-budget local business communications, this book will give you some great ideas."

3.89 avg rating — 32,797 ratings

"Branding is a powerful force, but communications professionals should be honest to themselves about its dark side. Klein pulls no punches in this book."

4.01 avg rating — 855,480 ratings

"Gladwell will give you some good ideas on how to move people's ideas and behavior."

3.94 avg rating — 341 ratings