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144 pages, Paperback
First published September 1, 2004
Man is basically good. Citizens working together unleash the creative potential in the population. Who wants to be rich when people are starving next door? We have some big problems but we’ll get there together.This book is a series of conclusions and so reading it is a little like mainlining information if you’ve never seen it before. It may take reading it a couple times before the information sticks in your head, and before you are able to apply the techniques he shares with us. Many of these ideas probably seem familiar if you have been thinking about what happened in the last election. I hadn't been able to articulate my own thoughts but the instant I saw what Lakoff wrote about conservatives and the ‘strict father’ way of looking at the world, it sounded so right (see Hochschild’s Strangers in Their Own Land).
Respond by reframing
Think and talk on the level of values
Say what you believe
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A lot of friends are posting the praise fest staged by 45 yesterday. While, for me, it echoes of North Korea's "our dear leader"-mandated rhetoric and is creepy, having just finished George Lakoff's book Don't Think of an Elephant: the essential progressive guide for the issues that define our future, I see a danger in not understanding the brilliance of the strategy. The reason 45 does these things is that they work. He controls what Lakoff calls the critical "framing" of issues. And every time he repeats the rhetoric, no matter how staged or exaggerated, he effectively controls what language we all speak. and the more times this happens, the more the nonsense becomes accepted truth. Here's my review of the book, but I highly recommend that everybody read the whole book. It's an eye-opener.