“
Strong brands are an inside job.
How your team feels about your brand is how everyone else will eventually feel too.
It’s simple: there’s a limit to the amount of incoherence a brand can contain.
Magnetic brands start inside. Make a conscious decision to build a culture, not a show. How you do internal things is how you do everything.
”
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“
Volume without value isn’t marketing. It’s clutter.
”
― Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won
― Notes from the Brand Stand: Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won
