Laura Busche

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Laura Busche

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Member Since
January 2014

Laura is Summa Cum Laude from the Kogod School of Business (American University), and completed a Master's degree in Design Management (Savannah College of Art & Design, SCAD). She is currently completing her PhD dissertation in Consumer Psychology, sponsored by the Colombian Government's Administrative Department for Science, Technology & Innovation (Colciencias). Junior Chamber International (UN program) recognized her as one of the Top Outstanding Young Persons in Colombia in 2012, and she became part of the World Economic Forum's Global Shapers community of young leaders changing the world in 2013. Laura regularly blogs about branding, design and business at She has worked in Groupon, interned at National ...more

Average rating: 3.79 · 52 ratings · 2 reviews · 4 distinct works · Similar authors
Lean Branding

3.66 avg rating — 35 ratings — published 2014 — 6 editions
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Lean Branding: Creating Dyn...

really liked it 4.00 avg rating — 16 ratings — published 2014
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My Bold, Inspiring and Powe...

it was amazing 5.00 avg rating — 1 rating — published 2014
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Experience Design

0.00 avg rating — 0 ratings
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Lateral Thinking
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Laura Busche is now friends with Saaid Jamis Tovar
Love in the Time of Cholera by Gabriel García Márquez
“In her final years she would still recall the trip that, with the perverse lucidity of nostalgia, became more and more recent in her memory.”
Gabriel García Márquez
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“It’s been you all along, and it’ll be you all the way. Learn to play up your strengths, embrace your flaws, and pursue your passions. Be gentle when your mind, body, or soul are tired. Value your time and surround yourself with those who do too. Above all, give your dreams the same respect you grant to others’. This is the starting point of all great brand builders: self-empathy.”
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Lean Branding by Laura Busche
Lean Branding
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My Bold, Inspiring and Powerful Brand Manifesto by Laura Busche
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Lateral Thinking by Edward de Bono
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“I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I’m bringing this up because it’s time to bridge the gap between design and business.”
Laura Busche, Lean Branding

“So, you don’t have money to invest in your brand? You do have money for damage control, right?

Here’s the thing: anyone can make your brand inferior in your absence.”
Laura Busche, Lean Branding

“Your brand story’s “happily ever after” involves open wallets.”
Laura Busche, Lean Branding

“If building a disruptive, dynamic brand is not in your plans, neither is profit.”
Laura Busche, Lean Branding

“A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.”
Laura Busche, Lean Branding

“Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.”
Laura Busche, Lean Branding

“In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.”
Laura Busche, Lean Branding

“What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?”
Laura Busche, Lean Branding

179584 Our Shared Shelf — 191467 members — last activity 32 minutes ago
Dear Readers, As part of my work with UN Women, I have started reading as many books and essays about equality as I can get my hands on. There is so m ...more

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