Laura Busche

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Laura Busche

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Laura Busche is the author of Lean Branding and Powering Content. Busche is an experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. Her approach to brand design is holistic: she combines insights from her undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. Laura has implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ startups and regularly shares branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Average rating: 3.8 · 94 ratings · 5 reviews · 6 distinct worksSimilar authors
Lean Branding: Creating Dyn...

3.92 avg rating — 37 ratings — published 2014 — 5 editions
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Lean Branding

3.57 avg rating — 47 ratings — published 2014 — 6 editions
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Powering Content: Building ...

4.33 avg rating — 9 ratings6 editions
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My Bold, Inspiring and Powe...

it was amazing 5.00 avg rating — 1 rating — published 2014
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A Brand of One: Personal Br...

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More books by Laura Busche…

Cómo Crear Landing Pages Optimizadas para Anuncios de Facebook o Google Adwords

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Spanish

Cómo Crear Landing Pages Optimizadas para Anuncios de Facebook o Google Adwords


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Published on July 16, 2015 06:40

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Headspace makes a bigger difference than headcount. Innovation is driven by teams that have enough time to ask the right questions.
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Great design is no longer an advantage, it's a prerequisite. Brands: get sharp or get cut out.
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“I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I’m bringing this up because it’s time to bridge the gap between design and business.”
Laura Busche, Lean Branding

“So, you don’t have money to invest in your brand? You do have money for damage control, right?

Here’s the thing: anyone can make your brand inferior in your absence.”
Laura Busche, Lean Branding

“Great design is no longer an advantage, it's a prerequisite. Brands: get sharp or get cut out.”
Laura Busche

“If building a disruptive, dynamic brand is not in your plans, neither is profit.”
Laura Busche, Lean Branding

“A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.”
Laura Busche, Lean Branding

“Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.”
Laura Busche, Lean Branding

“In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.”
Laura Busche, Lean Branding

“What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?”
Laura Busche, Lean Branding

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OUR SHARED SHELF IS CURRENTLY DORMANT AND NOT MANAGED BY EMMA AND HER TEAM. Dear Readers, As part of my work with UN Women, I have started reading as ...more



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