Laura Busche




Emily L...
131 books | 58 friends

Connie
587 books | 98 friends

Juan Bo...
2 books | 49 friends

Jorge R...
2 books | 38 friends

Saaid J...
0 books | 198 friends

Hector
357 books | 17 friends

Alex Pr...
88 books | 342 friends

Juliana...
60 books | 62 friends





Laura Busche

Goodreads Author


Website

Twitter

Genre

Member Since
January 2014


Laura is Summa Cum Laude from the Kogod School of Business (American University), and completed a Master's degree in Design Management (Savannah College of Art & Design, SCAD). She is currently completing her PhD dissertation in Consumer Psychology, sponsored by the Colombian Government's Administrative Department for Science, Technology & Innovation (Colciencias). Junior Chamber International (UN program) recognized her as one of the Top Outstanding Young Persons in Colombia in 2012, and she became part of the World Economic Forum's Global Shapers community of young leaders changing the world in 2013. Laura regularly blogs about branding, design and business at leanbranding.com/blog. She has worked in Groupon, interned at National ...more

Average rating: 3.79 · 52 ratings · 2 reviews · 4 distinct works · Similar authors
Lean Branding

3.66 avg rating — 35 ratings — published 2014 — 6 editions
Rate this book
Clear rating
Lean Branding: Creating Dyn...

really liked it 4.00 avg rating — 16 ratings — published 2014
Rate this book
Clear rating
My Bold, Inspiring and Powe...

it was amazing 5.00 avg rating — 1 rating — published 2014
Rate this book
Clear rating
Experience Design

by
0.00 avg rating — 0 ratings
Rate this book
Clear rating

* Note: these are all the books on Goodreads for this author. To add more, click here.

Language
Spanish

Cómo Crear Landing Pages Optimizadas para Anuncios de Facebook o Google Adwords


Sign up for FREE branding tips & inspiration





#mc_embed_signup{background:#fff; clear:left; font:14px; }
/* Add your own MailChimp form style overrides in your site stylesheet or in this style block.
We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */




















¿Cuán...

Read more of this blog post »
 •  0 comments  •  flag
Twitter icon
Published on July 16, 2015 06:40 • 75 views

Upcoming Events

No scheduled events. Add an event.

Lateral Thinking
Laura Busche is currently reading
bookshelves: currently-reading
Rate this book
Clear rating

 

Laura’s Recent Updates

Laura Busche is now friends with Saaid Jamis Tovar
67764670
Love in the Time of Cholera by Gabriel García Márquez
“In her final years she would still recall the trip that, with the perverse lucidity of nostalgia, became more and more recent in her memory.”
Gabriel García Márquez
Laura Busche shared a quote
7800213
“It’s been you all along, and it’ll be you all the way. Learn to play up your strengths, embrace your flaws, and pursue your passions. Be gentle when your mind, body, or soul are tired. Value your time and surround yourself with those who do too. Above all, give your dreams the same respect you grant to others’. This is the starting point of all great brand builders: self-empathy.”
Laura Busche
Laura Busche joined the group Our Shared Shelf
179584
Laura Busche rated a book it was amazing
Lean Branding by Laura Busche
Lean Branding
by Laura Busche (Goodreads Author)
Rate this book
Clear rating
Laura Busche rated a book it was amazing
My Bold, Inspiring and Powerful Brand Manifesto by Laura Busche
Rate this book
Clear rating
Laura Busche is currently reading
Lateral Thinking by Edward de Bono
Rate this book
Clear rating
Laura Busche is now following Nicolas Esguerra's reviews
18971688
More of Laura's books…
“I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I’m bringing this up because it’s time to bridge the gap between design and business.”
Laura Busche, Lean Branding

“So, you don’t have money to invest in your brand? You do have money for damage control, right?

Here’s the thing: anyone can make your brand inferior in your absence.”
Laura Busche, Lean Branding

“Your brand story’s “happily ever after” involves open wallets.”
Laura Busche, Lean Branding

“If building a disruptive, dynamic brand is not in your plans, neither is profit.”
Laura Busche, Lean Branding

“A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.”
Laura Busche, Lean Branding

“Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.”
Laura Busche, Lean Branding

“In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.”
Laura Busche, Lean Branding

“What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?”
Laura Busche, Lean Branding

179584 Our Shared Shelf — 191467 members — last activity 32 minutes ago
Dear Readers, As part of my work with UN Women, I have started reading as many books and essays about equality as I can get my hands on. There is so m ...more



No comments have been added yet.