Ivan R. Misner's Blog, page 20

Enrolled, Not Sold

I know many people don’t like being “sold to.” And many businesspeople really dislike the feeling of having to “sell” others on their products or services. They may have a great product, a great idea, a great service, and yet they have a hard time communicating that to the prospective client or customer. My friend, […]

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Don’t Reinvent the Wheel

As businesspeople and networkers, and even in our personal lives, we often make things harder than they need to be. In the business world, there are endless opportunities to learn from the successes and mistakes

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Networking Education in Business Groups

I think that all networking groups, as well as other types of professional business organizations, can benefit from regular networking education moments at their meetings. I personally think one of the greatest volunteer positions in a BNI® chapter is the Education Coordinator role because you have an opportunity to pour into people about the things […]

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Being Right Doesn’t Matter if Nobody is Listening

My career has involved working with business professionals and franchisees, teaching them how to coach and guide entrepreneurs, salespeople, and other professionals to generate referrals for themselves and others. I realized early on that entrepreneurs often resist being told what to do and it takes a real skill set to move them in a direction […]

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The Difference Between “Can’t Do” and “Won’t Do”

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Don’t Do THIS at Your Networking Meeting

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Networking Is About More Than Just Talking Business

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The Referral Gatekeeper

When I started my first business, I knew I wanted referrals to play a key part in my overall growth strategy. The only problem was I didn’t know exactly what I needed to do to accomplish that goal. So I joined some business associations, started networking more, and did everything I could to generate word-of-mouth […]

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Doing the Right Thing

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Follow The Platinum Rule for Networking Success

Most people have heard of The Golden Rule, commonly known as “Do unto others as you would have them do unto you.” While it is a good principle to live by, it does not necessarily help you in business networking or referral marketing. Instead, I recommend that you consider implementing what Dr. Tony Alessandra calls […]

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