Mark Jewell's Blog: Selling Energy, page 76

Weekly Recap, March 13, 2022

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs...

Tips for Making LinkedIn Useful

I’ve written in the past about how you can leverage your LinkedIn account to generate leads, make important connections and improve your work situation.  It’s a robust and underrated tool that can put you ahead of your competition if you use it correctly.

Quantify and Monetize

If you read my last two blog posts (see “Pursuing Energy, Part One” and “Pursuing Energy, Part Two”) you know that people are motivated by a wide range of energy drivers. 

Gigwalkers to the Rescue

Sometimes your prospects need help with reviewing their needs, especially how extensive an energy project might be.  Of course, in most situations you can help them, but other times you’re going to need that help yourself.  

Pursuing Energy, Part Two

Today, we’ll continue with more drivers for energy improvements beyond the most obvious “saving energy” or “saving money.”

Pursuing Energy, Part One

Many people invest in energy measures to save energy and/or money. While these are both great reasons in and of themselves, believe it or not there are plenty of people out there who are not motivated by either one of these drivers. 

An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart

Whether you are an employee or an employer, your main concerns are surviving and staying on top.  The field draws individuals who are driven, creative and intense, but even people suited to this work can find themselves in dire straits.  This doesn’t only concern the health of their business, but their physical and mental health as well.  Stress takes a toll, and if you aren’t mindful of its pitfalls then you might find yourself suffering from anxiety, obesity, addiction or other manifestations of illness.  Your relationships may likely suffer as well, worsening your symptoms. 

Weekly Recap, March 6, 2022

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs...

Best Sales Apps

If I had to choose one productivity tool that is vital to success, it would be the smartphone. As a frequent traveler, my iPhone allows me to have my calendar, contacts, to-do list, email, and countless other tools at my disposal at all times. The smartphone also has the potential to be a distraction, too, so only load your phone with apps that increase productivity, not decrease it.

Proof Is Not Always in the Pudding

One of the best ways to turn a skeptical prospect into a buyer is to give them evidence that your product or service has worked for a client in a similar situation. You might provide them with case studies, testimonials, or any other forms of “proof” that buying from you is the right decision. But what do you do when you’re rolling out a new product or service that doesn’t have any demonstrable history of success? In my experience, it’s all about how you spin it. Here’s an example of how you might approach the situation: