Mark Jewell's Blog: Selling Energy, page 73

9 Ways to Improve Sales Performance

In the words of that famous race car driver, Mario Andretti, “If everything is under control, you’re going too slow.”

The Year of Less

As sales professionals who promote energy efficiency, how often do we turn the same principles we espouse and direct them toward our own lives?  In this culture, the urge to consume has become a driving force in our day-to-day rituals.  We spend for pleasure, amass more and more belongings, and often end up with possessions we immediately forget, rarely use, or simply don’t need.  In short, they either end up in storage or in the trash!

Weekly Recap, April 10, 2022

Here are our sales-enhancing tips from this week's Selling Energy Blogs...

How to Fall Asleep in Less than 120 Seconds

“How did you sleep last night?”  It’s a question we ask each other often, and most of the time we answer negatively.  Regardless of age, ethnicity, or where you live, it’s common that we simply don’t get enough and often struggle with the reasons why. 

Client Nurturing

Your existing customer base is a significant (and often overlooked) asset. It’s easy to get so wrapped up in new customer acquisition that you forget to leave time for client nurturing. Energy projects are often large-scale and time-consuming – which means you don’t necessarily acquire vast numbers of customers.

How to Develop a Corporate Training Program

Whether your organization needs to provide sales training or some other type of corporate training, the basic components are going to be the same. You want to build a program that is going to improve staff performance.  Of course, before you can develop the right training program for your organization, you need to have a clear understanding of your objectives, a means to measure your own training performance and success metrics for your trainees. With the right preparation and a well-thought-out training framework, you can create a training initiative that will empower your employees, raise your whole team's morale, and improve staff performance.

Residential Energy, Part Two

Today, we’ll continue with some more strategies for reframing the value of efficiency for residential prospects.

Residential Energy, Part One

We talk a lot about sales strategies and tactics that are appropriate for commercial and industrial prospects. These generally larger projects predictably yield larger returns for the customer; however, residential energy upgrades can produce compelling benefits for the customer as well, particularly if you reframe the savings and benefits in the right way. Over the course of the next two days, we’ll discuss some strategies for reframing the value of enhanced efficiency when selling to homeowners.

When to Jump

In the business world, there is always an element of change at work in our lives.  As your career progresses it’s possible to find yourself with a completely different set of priorities or a new outlook on your situation.  It may be time to try something completely new.  As scary as that next step may be, you don’t have to rush yourself.  After reading the book When to Jump, you’ll understand why.

Weekly Recap, April 3, 2022

Here are our sales-enhancing tips from this week's Selling Energy Blogs...