Adite Banerjie's Blog, page 3
January 24, 2016
Delhi Reveals its ‘Do It’ Spirit
There’s something about the new year. It inspires you to turn a new leaf and make a promise to yourself to stick to your resolutions. So, whether you want to kick the butt, start on an exercise regime, finish your much-delayed writing project, learn a new craft or simply spend more quality time with your family, it all seems do-able. As you take baby steps into the year, actually working towards your new and improved goals, every step forward brings in a rush of adrenaline, a sense of achieve...
January 1, 2016
December 30, 2015
“My characters wouldn’t let me rest in peace!” — Sundari Venkatraman
Sundari Venkatraman is a prolific romance author. With her latest release The Madras Affair–whose cover I simply love!–Sundari has made her first foray into traditional publishing. Another noteworthy first is the manner in which she has tackled the very sensitive issue of widow remarriage and the taboos in our society that still surround it. So when I asked her whether she worried if the serious theme of her book would gel with the romantic nuances, this is what she had to say….And don’t for...
November 16, 2015
Interview plus a teeny weeny look at my new book…
Rubina Ramesh of The Book Club is someone you can’t say no to! Why? Because she is one of the most generous persons I know who gives her time willingly and freely, loves books and spreads the word about authors far and wide. So when she asked me for an interview I willingly said yes. But of course, she managed to sneak in a question about my upcoming book No Safe Zone. So if you wish to get a teeny-weeny look at the protagonists of my third book, a romantic-suspense to be released in May 2016...
November 10, 2015
October 27, 2015
Join me for a Facebook Chat on 29th October….
Hello Everyone.
The “For Writers, By Authors” Group on Facebook is hosting a fun chat session with me on October 29th at 8.30 P.M. (India time). Feel free to ask me anything related to my books, writing, romance novels… Or just drop by to say hello. Look forward to seeing you there.
Check out the details of the event here…
Cheers,
Adite
October 26, 2015
Ten Things that Authors Need to Understand about Branding and Marketing
The world of publishing is going through enormous changes. Big publishing houses are consolidating, marketing budgets are shrinking. Online book selling is here to stay and the old business model of distribution-driven book selling is working less and less. Simultaneously, there is an explosion of authors and readers are spoilt for choice: the classic scenario of supply far exceeding demand. In such a scenario how can a newbie author hope to build her brand?
I asked a friend who has been work...
September 28, 2015
Author-as-Brand: When a book is a product to be consumed….
Branding is all about creating Perceptions through imagery that appeals to a specific target audience. To revert to the classic Lux soap example (see part 1 of this article), the brand perception created is: a soap for filmstars. Never mind that the movie stars who are roped in as brand ambassadors of Lux would personally not be caught dead using it. So, the marketer is basically selling an aspirational promise to lure consumers to buy the brand.
With authors-as-brands the same concept comes...
September 19, 2015
Author-as-Brand: More Cons than Pros for Newbie Authors (part 1)
Ever since I turned author (in 2013 with the release of my first Harlequin title, The Indian Tycoon’s Marriage Deal) I have been lectured by one and all about the rules of marketing as it applies to a newly minted author. The argument goes something like this: Publishing is one heck of a competitive business; new authors are coming out of the woodwork and publishers’ marketing spends are shrinking. As a newbie author it’s up to you to be out there pushing your book aggressively among readers....
August 21, 2015
#TornadoGiveaway: Love Is In The Air by Adite Banerjie @Adite
A short script I wrote for the #TornadoGiveaway event. Do check it out….
EXT. BUSY STREET IN NEW DELHI – DAY.
Valentine Day celebrations. People throng stalls selling items from snacks to accessories and costumes. Red heart shaped balloons everywhere. It’s noisy, colorful, festive. A tall young man, RAVI, sips a drink at an open air cafe. A beautiful girl, MINI, in a colorful silk dress, bangles on her hands, walks past him. He hears the RUSTLE of silk, the TINKLE of her bangles, inhale...
