Ten Things that Authors Need to Understand about Branding and Marketing

The world of publishing is going through enormous changes. Big publishing houses are consolidating, marketing budgets are shrinking. Online book selling is here to stay and the old business model of distribution-driven book selling is working less and less. Simultaneously, there is an explosion of authors and readers are spoilt for choice: the classic scenario of supply far exceeding demand. In such a scenario how can a newbie author hope to build her brand?

I asked a friend who has been work...