Jane Atkinson's Blog, page 33
November 7, 2019
Where to Find the Money in Speaking with Jane Atkinson
Recently, one of my private coaching clients shared that somebody told him “there is no money in speaking”. And I thought about that for a minute. And I’m like, what, what do you mean there’s no money in speaking? So, on this episode of The Wealthy Speaker Show, I’m gonna SHOW YOU THE MONEY! If there was no money is speaking, there wouldn’t be world renowned speakers like Joe Calloway, Ryan Estes & Brené Brown. […]
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October 29, 2019
Are Your Speaking Fees a Hot Mess?
How are your speaking fees? Are you able to stand tall when it comes to selling yourself and demanding your fee for each gig? Or are your speaking fees a hot mess, and you are constantly negotiating and lowering them to just get the job? In this post, I want to talk about what may be causing you to constantly negotiate your speaking fees and what steps you can take to move out of that […]
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October 15, 2019
How to Handle Difficult Business Situations Before They Become a Problem
In your speaking business, you will undoubtedly run into difficult business situations from time to time. Difficult clients, events that don’t go as expected… there is no limit to the number of things that can go ‘wrong’ as you are building and running your business. What I want to share today is some wisdom in how to handle difficult business situations before they become a problem. Let’s jump right in with some examples. ‘Jack,’ who […]
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October 8, 2019
Who Is Your Perfect Audience?
Many of my readers have already honed in on their perfect audience. My client Bob decided to go all-in on dentists years ago and that has paid off in spades. Sarah loves non-profits, especially in health care. Kendal is loved by bankers. And Frank is all in on sales audiences. Defining your perfect audience is a crucial step in picking a lane. As I have explained many times in the past, choosing a specific topic […]
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October 1, 2019
Is Your Speaker Website Getting You Gigs?
Your speaker website can either do one of two things. It can get you into the “maybe” pile. Or it can eliminate you from the competition. Let me explain. A decision-maker identifies that they need a speaker. They may meet with the team to bat around ideas. They may call the speaker’s bureau. They may off-load the task to someone else and then have a meeting. Or if it’s urgent, they might just hop on […]
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September 24, 2019
Dealing with Competition in the Speaking Industry
How do you feel when you lose a piece of business that you know you were perfect for? Ugh!!! It hurts, right? But competition in the speaking industry is fierce, and I’m sorry to say, it’s only going to get tighter as more people enter the field. Understanding that is one thing. Now let’s talk about what you can do about it! 3 Tips for Navigating Competition in the Speaking Industry Competition is a reality that […]
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September 17, 2019
When Does Saying No to a Speaking Engagement Make Sense?
When I talked to Joe Calloway on the podcast a few weeks ago, I asked him, “If you could go back and talk to yourself 30 years ago when you were first starting out, what advice would you give Young Joe? He said, “I wish I would have said “no” to more things sooner.” Isn’t it interesting how our perspective on saying no to a speaking engagement can evolve over time? In the early days, […]
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September 10, 2019
5 Keys to Scaling Your Speaking Business
Getting your speaking business off the ground is one thing. You’ve worked hard to pick your lane and develop systems for getting booked—it likely hasn’t been easy. But the reality of scaling your speaking business is that what got you to your first $100K is NOT going to get you to $500K or beyond. We have a question on our intake forms that ask about revenue goals, and many of my clients have a goal to earn […]
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September 3, 2019
Are You Prepared to Over Deliver?
I used to caution my clients to not give until it hurts. And I stand by the idea of not creating a win-lose situation (for you) in negotiations. But once you reach a win-win, I believe your job is to then over deliver. Let me explain. A Sudden Realization This past year, I’ve been studying wealth. My primary guru is Brooke Castillo who earns about 15 million per year. With my old philosophy of being very careful and guarded […]
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August 27, 2019
Feeling Stuck? Remember Your Resilience!
On my way to the cottage last week, I was binge-listening podcasts. With 3 hours in the car, you want to make it productive, right? I stumbled across Marie Forleo’s speech “Everything is Figureoutable” on Super Soul Sundays with Oprah, so I gave it a listen on the drive. It was a terrific message about having the resilience and finding ways to make things work, even when it’s not looking good. That got me thinking […]
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