Jane Atkinson's Blog, page 29
January 5, 2021
How to Set and Reach New Goals in 2021
Happy New Year! With 2020 in the rearview mirror, it’s time to look forward and think about what goals you want to set for yourself and your speaking business in 2021. To help you out, we’ve got some great tips and resources designed to help you set and reach new goals in 2021! How to […]
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December 22, 2020
#SPEAKERSUCCESTIP: Understanding What You SHOULD Be Doing In Your Business
As a speaker and a business owner, you hear a lot of ‘you should be doing this!’ and ‘you should be doing that!’ And for many of us when we hear this, we go into action mode without thinking about whether we REALLY should be doing it in our business. There will always be a […]
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December 15, 2020
3 Lessons from 2020 to Help Build A More Resilient and Sustainable Speaking Business
People writing about the misery of 2020 isn’t new, that’s for sure. I’ve seen a lot of memes about what a horrible year this has been. I recall Queen Elizabeth calling 1992 ‘annus horribilis’, which means the year of disaster or misfortune. That was the year the palace was rocked by scandal, divorce, and a […]
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November 24, 2020
#SPEAKERSUCCESTIP: WHY YOU NEED TO RETHINK YOUR STRATEGY FOR LIST BUILDING
A key marketing strategy for any business, speaking businesses included, is building a list of qualified prospects that you can market to and nurture from prospect to customer. This month’s #SpeakerSuccessTip is focused on rethinking your strategy for list building. The days of ‘Sign up for my newsletter’ are gone. People have become way too […]
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November 17, 2020
Delivering an EPIC Keynote: 4 Resources to Help You Become an Epic Public Speaker
Let’s imagine Covid is in our rearview mirror and you are standing in front of your ideal audience – a live audience (yahoo!). You have them at “hello” and you rock your talk all the way through to closing. Your stories are eloquent and your style conversational. You stand with confidence, yet allow your audience […]
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November 3, 2020
3 Ways to Stay Focused on Your Speaking Business and Finish 2020 Strong
Have you ever been to or watched a horse race? To keep the horses focused and away from distractions, they put blinders on them to keep them looking straight ahead at the finish line. I feel as though 2020 has been the “year of the distraction.” Between the pandemic, the U.S. election, and social unrest […]
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October 27, 2020
#SpeakerSuccesTip: Keep It Simple – Especially When It Comes to Virtual Presentations!
With so many of us moving to virtual – with our presentations, communications, etc. – my success tip for this month is Keep It Simple. I’ve seen a lot of people invest in every bell and whistle technology wise for their virtual communications. And while that can seem like a great idea, you have to keep your technical capability front and center. Because while all those tools can be cool – if you can’t use […]
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October 20, 2020
How Highlighting Your Process on Your Website Can Lead to More Sales
With so much change in our daily lives and travel, many of you have had some extra time to review your marketing materials. Today I wanted to focus on an aspect of your website that can help you increase sales: your process. Let’s talk about how highlighting your process on your website can not only educate people on ‘how’ you do what you do, but lead to more sales. Our focus topic of the month […]
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September 29, 2020
#SpeakerSuccessTip: How to Protect Your Well-Being When the World Is a Little Chaotic
I recently found myself feeling a bit overwhelme by everything happening in the world and it was weighing on my overall physical and mental well-being. So, I decided I needed to do a cleanse… a news cleans. This week’s #SpeakerSuccessTip is all about protecting your overall well-being when everything around you is just a little too chaotic. Check this out… #SpeakerSuccessTip: Here’s a great tip on how to protect your well-being when things get a […]
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September 22, 2020
How to Boost Your Speaking Business by Being an Awesome Podcast Guest
One of the keys to building and growing a successful speaking business is the ability to become known as the ‘expert’ in your industry or specialty. That means you need to properly market yourself to get your message out to the people who will hire you. A great way to do that… through podcasts. Let’s look at some keys to boosting your speaking business by being an awesome podcast guest! As a professional speaker, it’s […]
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