Jane Atkinson's Blog, page 40

Do Your Clients Know What You Do?

Assuming people truly understand the services we offer and the benefits of those services, is a mistake.

Has anyone ever said to you, “oh, I didn’t realize that you offered training?”

That’s why we constantly have to reinforce the message. Think about the ways that you communicate with your prospects (blogs, eTips, speeches, books) and pepper those communications with stories about your work. i.e.: in a speech you might tell a story about working with a consulting client and what the outcomes were.

It’s not difficult, just something we need to be reminded to do.

It occurs to me that I haven’t done a good job of educating you on my offerings. So here are some links:

- Private coaching and consulting

http://speakerlauncher.com/private-coaching/

- Group coaching (Wealthy Speaker University)

http://speakerlauncher.com/group-coaching/

- The Wealthy Speaker 2.0 product line

http://speakerlauncher.com/bookstore/

- Online learning, 90 Day Catapult program

http://wealthyspeakeru.com/90-day-catapult/

See you soon Wealthy Speakers!

What’s Your Definition of “Wealthy?”

Being a Wealthy Speaker may mean different things to different people. My idea of “wealthy” is making money while I sleep and travelling just a few times each year. Most of my clients, however, want to do more gigs, which means travelling more frequently.

The first step to becoming a Wealthy Speaker is defining what “wealth” means to you and how you want to spend your time.

Developing clarity around your business model usually takes a bit of trial and error, but once you figure it out, life can be beautiful!

We’ve got so many choices on how we deliver our content: Keynotes, Training, Seminars, Workshops, Breakouts, Webinars, Books/product, Coaching, Consulting, Membership clubs, and the list goes on…

So think about it. How often do you want to travel? If you have small kids, chances are, local business or business delivered online (ie: product sales or memberships) may be your focus.  One of my clients is so fortunate to have a huge base of business within a 3 hour drive of his home. (I know we all may not be so lucky).

It may take awhile to achieve what’s perfect, but with focus, you’ll get there!

See you soon Wealthy Speakers!

ps: The Wealthy Speaker 2.0 contains many

different business models and business building

techniques. Don’t have a copy yet? The eBook is

only $10, what are you waiting for?



http://speakerlauncher.com/bookstore/

Conscious Competence in Sport and Speech

The late great Stephen Covey once talked about moving from Unconscious Competence (you’re good but you’re not really sure why you’re good) to Conscious Competence (you’re good because you planned it that way) **.

Recently on the golf course, I saw a change in my game. I used to swing and pray. Sometimes I’d hit the ball well – sometimes, not so much. But when I stopped to strategize exactly what outcome I wanted and how I had to hit the ball to achieve it, things started working better. This week I hit a chip shot from 3 feet off the green and rolled it about 13 feet into the cup for a birdie. I planned it, and it worked. It wasn’t just a fluke.

The same idea applies to your speech.

When you consciously craft a solid speech, and you deliver it with talent and precision – you are moving from “I’m pretty good but I’m not sure why” to “I’m great because I worked hard and crafted it that way.” Please note that I’m not saying your speech should be rigid or plastic, more like you plan great content and stories and show up authentic.

Questions:

- Are you consciously competent?

- When did you last work on crafting your speech?

- When did someone from the outside help take your speech to new heights?

(Although speech coaching isn’t my wheelhouse, I do know some great coaches.)

Remember, there is no better form of marketing than a great speech.

See you soon Wealthy Speakers!

ps: To start sharpening your tools, check out The Wealthy Speaker 2.0 (which has some great

presentation tips by Victoria Labalme and our Killer Keynote Quartet

** Please note I’ve taken some creative liberty with Covey’s original idea.