Jane Atkinson's Blog, page 34
August 20, 2019
What Does Your Dream Business Look Like?
Having been working toward my dream business for nearly 30 years, it’s something that I think about often. How often do you reflect on that question? When was the last time you really sat down to think about what your perfect day would look like tomorrow? A year from now? 5 years from now? Back when I was still working as an agent for speakers (in the early days when I still had a nighttime job […]
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August 13, 2019
A Common Behaviour That May Stunt Your Business Growth
Today I want to talk about a common behavior that many business owners, including all of you speakers, run into. It involves having too many balls in the air. You know – too many projects, launches or other initiatives at the same time. While you may think these activities will grow your business, truth is it just may stunt your business growth! Here’s a perfect example of what I’m talking about. I had a coaching […]
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August 6, 2019
4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts)
Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business. That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important? Well, the ability to email people who have raised their hand and asked to hear from you – SUBSCRIBERS – is one of the […]
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July 30, 2019
3 Essentials to Raise Your Speaking Fee
As a speaking business coach, there are a lot of questions I get from speakers on the journey to grow their business. One of the most common: “How do I raise my speaking fee?” Before I jump right into the ‘how,’ take a minute and imagine this: Before you is an audience of 5,000 people. You have them at hello and rock them all the way until close. As you exit the stage to thunderous […]
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July 23, 2019
5 Systems You Need to Run a More Efficient Speaking Business
I just realized I might be taking my own business systems for granted. The question came up, “Doesn’t everybody have templates in place to answer emails easily?” But my clients tell me that they don’t. Does it make me a freak if an efficient system gets me more excited than a fabulous piece of jewelry or handbag? If so, oh well! I’m all about getting a lot done in the smallest amount of time. And […]
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July 16, 2019
What Are You Devoted To?
Devotion can come in different forms. When it comes to business, where do you devote your time and energy? And is that devotion paying off? These past few months, I’ve been devoted to putting together a program for speakers like nothing else available in the speaking world. It’s designed to help people just like you move towards, and achieve, your dream speaking business. Have you got a clear vision of what that business looks like? […]
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July 9, 2019
Is Perfectionism Holding Back Your Business Growth?
Maybe you’ve been there before… You are knee-deep in a project, and you keep tweaking and refining and adjusting, going round and round in circles until you just want to throw the whole thing away and start over! Does that sound familiar? Dan Sullivan talks about getting projects to 80% before handing them off to the team. I have started to adopt this in all areas of my life. My husband and I are renovating […]
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July 2, 2019
Make the Most of the NSA Influence 2019 Conference
The finest of the speaking industry will descend on Denver on July 27-30 for NSA Influence 2019, the annual conference of the National Speakers Association (NSA). People frequently ask me if they should attend Influence, and I usually say “yes.” The event provides a unique opportunity to learn more about the business, network with peers, and discover emerging trends. Normally I would attend Influence, but this year I’ll be knee deep creating my new Wealthy […]
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June 25, 2019
Four Steps to Add Coaching to Your Speaking Business
So, you want to be a coach? Let’s look at four steps you can follow to add coaching to your speaking business. Many of my clients are adding coaching to their mix of offerings. Personally, I think it’s a great idea. Coaching between speaking engagements is a great way to bring in additional income to your business. Many of my clients are drawn into coaching because they’re very good at their expertise. Therefore, the coaching […]
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June 18, 2019
How to Turn Your Website Bio Into a Selling Tool
How do we write a killer website bio that makes our clients pick up the phone or email us to ask us if their date is free on our calendars? Do you think someone who charges $1,000 per biography might know something about it? Last year I had copywriter Caroline Mays on my podcast to talk about writing a killer website bio. Her wisdom was so, ahem, a-Mays-ing, I wanted to share some of the […]
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