Jane Atkinson's Blog, page 34

Is Your Speaker Website Getting You Gigs?

Your speaker website can either do one of two things. It can get you into the “maybe” pile. Or it can eliminate you from the competition. Let me explain. A decision-maker identifies that they need a speaker. They may meet with the team to bat around ideas. They may call the speaker’s bureau. They may off-load the task to someone else and then have a meeting. Or if it’s urgent, they might just hop on […]

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Dealing with Competition in the Speaking Industry

How do you feel when you lose a piece of business that you know you were perfect for? Ugh!!!  It hurts, right? But competition in the speaking industry is fierce, and I’m sorry to say, it’s only going to get tighter as more people enter the field. Understanding that is one thing. Now let’s talk about what you can do about it! 3 Tips for Navigating Competition in the Speaking Industry Competition is a reality that […]

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When Does Saying No to a Speaking Engagement Make Sense?

When I talked to Joe Calloway on the podcast a few weeks ago, I asked him, “If you could go back and talk to yourself 30 years ago when you were first starting out, what advice would you give Young Joe? He said, “I wish I would have said “no” to more things sooner.” Isn’t it interesting how our perspective on saying no to a speaking engagement can evolve over time? In the early days, […]

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5 Keys to Scaling Your Speaking Business

Getting your speaking business off the ground is one thing. You’ve worked hard to pick your lane and develop systems for getting booked—it likely hasn’t been easy. But the reality of scaling your speaking business is that what got you to your first $100K is NOT going to get you to $500K or beyond. We have a question on our intake forms that ask about revenue goals, and many of my clients have a goal to earn […]

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Are You Prepared to Over Deliver?

I used to caution my clients to not give until it hurts. And I stand by the idea of not creating a win-lose situation (for you) in negotiations. But once you reach a win-win, I believe your job is to then over deliver. Let me explain. A Sudden Realization This past year, I’ve been studying wealth. My primary guru is Brooke Castillo who earns about 15 million per year. With my old philosophy of being very careful and guarded […]

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Feeling Stuck? Remember Your Resilience!

On my way to the cottage last week, I was binge-listening podcasts. With 3 hours in the car, you want to make it productive, right?  I stumbled across Marie Forleo’s speech “Everything is Figureoutable” on Super Soul Sundays with Oprah, so I gave it a listen on the drive. It was a terrific message about having the resilience and finding ways to make things work, even when it’s not looking good. That got me thinking […]

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What Does Your Dream Business Look Like?

Having been working toward my dream business for nearly 30 years, it’s something that I think about often.   How often do you reflect on that question? When was the last time you really sat down to think about what your perfect day would look like tomorrow? A year from now? 5 years from now? Back when I was still working as an agent for speakers (in the early days when I still had a nighttime job […]

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A Common Behaviour That May Stunt Your Business Growth

Today I want to talk about a common behavior that many business owners, including all of you speakers, run into. It involves having too many balls in the air. You know – too many projects, launches or other initiatives at the same time. While you may think these activities will grow your business, truth is it just may stunt your business growth! Here’s a perfect example of what I’m talking about. I had a coaching […]

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4 Surefire Ways to Build Your Marketing List (and a Few Do’s and Don’ts)

Having direct conversations with both your existing and potential customers is still one of the best ways to grow your business. That’s why one of the most important marketing aspects of any business, including a speaking business, is to build your marketing list. Why is having a marketing list so important?  Well, the ability to email people who have raised their hand and asked to hear from you – SUBSCRIBERS – is one of the […]

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3 Essentials to Raise Your Speaking Fee

As a speaking business coach, there are a lot of questions I get from speakers on the journey to grow their business. One of the most common: “How do I raise my speaking fee?” Before I jump right into the ‘how,’ take a minute and imagine this:  Before you is an audience of 5,000 people. You have them at hello and rock them all the way until close. As you exit the stage to thunderous […]

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