Jane Atkinson's Blog, page 35
July 23, 2019
5 Systems You Need to Run a More Efficient Speaking Business
I just realized I might be taking my own business systems for granted. The question came up, “Doesn’t everybody have templates in place to answer emails easily?” But my clients tell me that they don’t. Does it make me a freak if an efficient system gets me more excited than a fabulous piece of jewelry or handbag? If so, oh well! I’m all about getting a lot done in the smallest amount of time. And […]
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July 16, 2019
What Are You Devoted To?
Devotion can come in different forms. When it comes to business, where do you devote your time and energy? And is that devotion paying off? These past few months, I’ve been devoted to putting together a program for speakers like nothing else available in the speaking world. It’s designed to help people just like you move towards, and achieve, your dream speaking business. Have you got a clear vision of what that business looks like? […]
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July 9, 2019
Is Perfectionism Holding Back Your Business Growth?
Maybe you’ve been there before… You are knee-deep in a project, and you keep tweaking and refining and adjusting, going round and round in circles until you just want to throw the whole thing away and start over! Does that sound familiar? Dan Sullivan talks about getting projects to 80% before handing them off to the team. I have started to adopt this in all areas of my life. My husband and I are renovating […]
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July 2, 2019
Make the Most of the NSA Influence 2019 Conference
The finest of the speaking industry will descend on Denver on July 27-30 for NSA Influence 2019, the annual conference of the National Speakers Association (NSA). People frequently ask me if they should attend Influence, and I usually say “yes.” The event provides a unique opportunity to learn more about the business, network with peers, and discover emerging trends. Normally I would attend Influence, but this year I’ll be knee deep creating my new Wealthy […]
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June 25, 2019
Four Steps to Add Coaching to Your Speaking Business
So, you want to be a coach? Let’s look at four steps you can follow to add coaching to your speaking business. Many of my clients are adding coaching to their mix of offerings. Personally, I think it’s a great idea. Coaching between speaking engagements is a great way to bring in additional income to your business. Many of my clients are drawn into coaching because they’re very good at their expertise. Therefore, the coaching […]
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June 18, 2019
How to Turn Your Website Bio Into a Selling Tool
How do we write a killer website bio that makes our clients pick up the phone or email us to ask us if their date is free on our calendars? Do you think someone who charges $1,000 per biography might know something about it? Last year I had copywriter Caroline Mays on my podcast to talk about writing a killer website bio. Her wisdom was so, ahem, a-Mays-ing, I wanted to share some of the […]
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June 11, 2019
Your Missed Branding Opportunity
Every day I get about a hundred business emails. Some days, it’s even more. One thing I’ve noticed is that a large majority of these emails have @gmail.com at the end of them. You saw that I mentioned these are business emails, right? So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. If you are using a gmail.com email address, or heaven forbid […]
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June 4, 2019
How to Attract Your Perfect Audience
Singer Arianna Grande broke off her engagement to actor Pete Davidson, and instead of saying, “Goodbye, you goofball,” she said, “Thank you. Next!” Now, what could a 25-year-old pop diva teach us about booking more speaking gigs? Everything! There are two steps to her approach that you should also keep in mind as a speaker who is looking to attract your perfect audience. First, be grateful for the opportunities you are given. Second, move on […]
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May 28, 2019
How to Avoid Getting Your Speaking Business Stuck in the ‘Confusion Trap’
When running a speaking business, there are going to be points along the way when you get stuck. There are moments when you aren’t sure if you should proceed down one lane or pivot. It can get confusing. If this is something you are struggling with, I want you to consider confusion from a different angle. I want you to change your view of confusion to be a choice that you’ve made versus something you […]
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May 21, 2019
Developing a Sales Strategy for Booking More Speaking Gigs
There is a lot that goes into building a speaking business. You need to perfect your message so that you can put strong marketing in place. You need to perfect your speech and stage skills, so you kill it every time you walk on a stage or in front of a group. And the cherry on top – developing a sales strategy for booking more speaking gigs. Today I want to talk about the many […]
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