Jane Atkinson's Blog, page 35
June 11, 2019
Your Missed Branding Opportunity
Every day I get about a hundred business emails. Some days, it’s even more. One thing I’ve noticed is that a large majority of these emails have @gmail.com at the end of them. You saw that I mentioned these are business emails, right? So, let’s talk about a big missed marketing and branding opportunity that comes with not using a branded business email address. If you are using a gmail.com email address, or heaven forbid […]
The post Your Missed Branding Opportunity appeared first on Jane Atkinson.
June 4, 2019
How to Attract Your Perfect Audience
Singer Arianna Grande broke off her engagement to actor Pete Davidson, and instead of saying, “Goodbye, you goofball,” she said, “Thank you. Next!” Now, what could a 25-year-old pop diva teach us about booking more speaking gigs? Everything! There are two steps to her approach that you should also keep in mind as a speaker who is looking to attract your perfect audience. First, be grateful for the opportunities you are given. Second, move on […]
The post How to Attract Your Perfect Audience appeared first on Jane Atkinson.
May 28, 2019
How to Avoid Getting Your Speaking Business Stuck in the ‘Confusion Trap’
When running a speaking business, there are going to be points along the way when you get stuck. There are moments when you aren’t sure if you should proceed down one lane or pivot. It can get confusing. If this is something you are struggling with, I want you to consider confusion from a different angle. I want you to change your view of confusion to be a choice that you’ve made versus something you […]
The post How to Avoid Getting Your Speaking Business Stuck in the ‘Confusion Trap’ appeared first on Jane Atkinson.
May 21, 2019
Developing a Sales Strategy for Booking More Speaking Gigs
There is a lot that goes into building a speaking business. You need to perfect your message so that you can put strong marketing in place. You need to perfect your speech and stage skills, so you kill it every time you walk on a stage or in front of a group. And the cherry on top – developing a sales strategy for booking more speaking gigs. Today I want to talk about the many […]
The post Developing a Sales Strategy for Booking More Speaking Gigs appeared first on Jane Atkinson.
May 14, 2019
3 Takeaways for Professional Speakers from the Brene Brown Netflix Special
I recently watched the new Brené Brown Netflix special. How smart is Netflix for bringing DIY learning content to their platform? I’ve seen Brené’s Ted Talk, so I knew what to expect. What I thought could be very helpful for my community is to sit down and analyze why I loved her special so much. Here are 3 takeaways all professional speakers should take note of from the Brené Brown Netflix special. If you haven’t already […]
The post 3 Takeaways for Professional Speakers from the Brene Brown Netflix Special appeared first on Jane Atkinson.
May 7, 2019
5 Lessons Learned Building My New Website
I recently launched a fully redesigned website. Since you are a business owner who has likely gone through this process once or twice before, I’m sure you can sympathize with the pain and stress I went through to bring this new project to a close. It was, to say the least, a challenge. And at moments, it was not much fun. But we made it through! For those of you who are planning to either […]
The post 5 Lessons Learned Building My New Website appeared first on Jane Atkinson.
April 30, 2019
How to Develop a Mindset for Business Growth and Success
Those of you who listen to my podcast or are in my coaching groups know that this first quarter of 2019, I’ve been doing a deep dive into all things mindset. As I’ve been learning first hand, how to develop a mindset for business growth and success is a lot of work. So, let’s get to it! I’ve set a lofty financial goal for myself, and I recognized that what got me to my current […]
The post How to Develop a Mindset for Business Growth and Success appeared first on Jane Atkinson.
April 23, 2019
Speaking Business Success Strategies Part III: The Seasoned Speaker
For our third and final piece in the Speaking Business Success Strategies series, we are focusing on the seasoned speaker. These are speakers who have been around for a while and have a very solid speaking income. And they, like every level we’ve talked about, have very specific challenges to overcome. Here are my best speaking business success strategies for them. As a seasoned speaker, you have successfully established yourself as an expert on your […]
The post Speaking Business Success Strategies Part III: The Seasoned Speaker appeared first on Jane Atkinson.
April 16, 2019
Speaking Business Success Strategies Part II: The Rising Superstar (or Intermediate Speaker)
Last week we started our series on speaking business success strategies that will help you weave your way through the more challenging times in a speaking business. Part I of our series focused on the Emerging Speaker. This week we are focusing on the Rising Superstars or Intermediate Speaker, and the challenges they commonly face and strategies to help. And for you who are emerging speakers, take notes for the future. The Rising Superstar, or […]
The post Speaking Business Success Strategies Part II: The Rising Superstar (or Intermediate Speaker) appeared first on Jane Atkinson.
April 9, 2019
Speaking Business Success Strategies Part 1: The Emerging Speaker
When you’ve been around an industry for over 30 years, like I have, it is easy to spot and empathize with people who are going through growing pains. As a professional speaker, it is a part of the journey from speaking for free to earning 6 or 7 figures. Working through (and past) growing pains is much easier if you are able to put in place the right speaking business success strategies. I’ve been fortunate […]
The post Speaking Business Success Strategies Part 1: The Emerging Speaker appeared first on Jane Atkinson.
