Jane Atkinson's Blog, page 36
March 26, 2019
Understanding Speaking Fees and How Much You Should Get Paid to Speak
Time and time again in my webinars and mastermind groups, a common question arises: “How much should I get paid to speak,” or “How do I know how to set my speaking fees?” Most often, my answer is “it depends.” It depends on the person, the situation, the expertise and the talent of the speaker. This question got our team thinking that perhaps we might map it out for you in a way that will both […]
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March 19, 2019
Crafting the Perfect Promise Statement for Marketing Your Speaking Business
The Promise Statement. Those of you in my community know that I talk about the importance of a perfect promise statement often. It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea or one that I invented. In fact, the idea of the promise statement came from copywriting expert Bob Bly way […]
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March 12, 2019
5 Phases of the Professional Speaker Career: Which Are You In?
Over the past 30 plus years, I’ve had a bird’s eye view into the careers of many professional speakers. It has been incredible to watch so many talented individuals build and grow their speaking businesses. And as I’ve watched these various speakers go through the process, I’ve been able to identify five phases of the professional speaker career, which I want to share with you today. Let’s find out which one you are in! The […]
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March 5, 2019
5 Strategies for Making a Name for Yourself in Your Target Market
How well known are you in your market? When someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]? If yes – then you have probably done a great job positioning yourself in the market. If not, then you’ve got a bit of work to do – and it can all start with five […]
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February 26, 2019
The Ins and Outs of Working with a Speakers Bureau to Build Your Speaking Business
A common area I see many people working to build their speaking business explore is working with a speakers bureau to get more gigs. While for some, this can prove to be highly effective, it isn’t for every speaker. Today I’m going to share the ins and outs of working with a speakers bureau so you can determine if it’s right for you. Is Working with a Speakers Bureau Right for My Speaking Business? The […]
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February 19, 2019
How to Be Your Best Self on Stage and In Your Speaking Business
What is your Wealthy Speaker persona? Are you being your best self on the stage and in our speaking business? Not sure what I mean? Let me explain… and then let’s have some FUN! I caught life coach and author of Be Your Best Self, Mike Bayer on a talk show the other day. If you aren’t familiar with Mike, he’s a life development coach who challenges and encourages his clients to attain the healthy […]
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February 5, 2019
Understanding What Decision Makers Want from Professional Keynote Speakers
As a professional speaker, you will spend a lot of time thinking about your speech, your business and how to perfect your craft. Here’s why that matters. What Decision Makers Want from Professional Keynote Speakers Before you can understand what an event decision maker wants from you – the keynote speaker candidate – you need to understand who they are and what their process is. Let me walk you through what that might look like […]
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August 26, 2015
The Best Website Contest is Back!
Well, it is time again for our best website contest for speaking experts. Boy, we’ve come a long way and seen many changes to web design since our contest last ran! We’ve seen carousels (slide decks) come and go from homepages and I am glad for that as it often led to a lack of […]
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July 29, 2015
Keeping the Monkeys Off Your Back by Hiring Smart
When a project lands back on your shoulders (after you try to delegate it to someone else…) the monkey is on your back! Finding the right team to ensure your back remains “monkey free” is not the easiest thing, but it’s incredible when it works! The experts at Delivering Happiness (Zappos) say, “Hire slow, Fire […]
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July 22, 2015
Survey Results: Are you Happy with your Fees?
Well, the survey’s are in and here’s the overall result: People are not happy with their fees! Only 18% of those surveyed reported getting their full fee most of the time. Nearly 70% said “I think I can do better” when it comes to getting their full fee and only 10% said they were happy with […]
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