Jane Atkinson's Blog, page 36

3 Takeaways for Professional Speakers from the Brene Brown Netflix Special

I recently watched the new Brené Brown Netflix special. How smart is Netflix for bringing DIY learning content to their platform? I’ve seen Brené’s Ted Talk, so I knew what to expect. What I thought could be very helpful for my community is to sit down and analyze why I loved her special so much. Here are 3 takeaways all professional speakers should take note of from the Brené Brown Netflix special. If you haven’t already […]

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5 Lessons Learned Building My New Website

I recently launched a fully redesigned website. Since you are a business owner who has likely gone through this process once or twice before, I’m sure you can sympathize with the pain and stress I went through to bring this new project to a close. It was, to say the least, a challenge. And at moments, it was not much fun. But we made it through! For those of you who are planning to either […]

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How to Develop a Mindset for Business Growth and Success

Those of you who listen to my podcast or are in my coaching groups know that this first quarter of 2019, I’ve been doing a deep dive into all things mindset. As I’ve been learning first hand, how to develop a mindset for business growth and success is a lot of work. So, let’s get to it! I’ve set a lofty financial goal for myself, and I recognized that what got me to my current […]

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Speaking Business Success Strategies Part III: The Seasoned Speaker

For our third and final piece in the Speaking Business Success Strategies series, we are focusing on the seasoned speaker. These are speakers who have been around for a while and have a very solid speaking income. And they, like every level we’ve talked about, have very specific challenges to overcome. Here are my best speaking business success strategies for them. As a seasoned speaker, you have successfully established yourself as an expert on your […]

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Speaking Business Success Strategies Part II: The Rising Superstar (or Intermediate Speaker)

Last week we started our series on speaking business success strategies that will help you weave your way through the more challenging times in a speaking business. Part I of our series focused on the Emerging Speaker. This week we are focusing on the Rising Superstars or Intermediate Speaker, and the challenges they commonly face and strategies to help. And for you who are emerging speakers, take notes for the future. The Rising Superstar, or […]

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Speaking Business Success Strategies Part 1: The Emerging Speaker

When you’ve been around an industry for over 30 years, like I have, it is easy to spot and empathize with people who are going through growing pains. As a professional speaker, it is a part of the journey from speaking for free to earning 6 or 7 figures. Working through (and past) growing pains is much easier if you are able to put in place the right speaking business success strategies. I’ve been fortunate […]

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Understanding Speaking Fees and How Much You Should Get Paid to Speak

Time and time again in my webinars and mastermind groups, a common question arises: “How much should I get paid to speak,” or “How do I know how to set my speaking fees?” Most often, my answer is “it depends.” It depends on the person, the situation, the expertise and the talent of the speaker. This question got our team thinking that perhaps we might map it out for you in a way that will both […]

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Crafting the Perfect Promise Statement for Marketing Your Speaking Business

The Promise Statement. Those of you in my community know that I talk about the importance of a perfect promise statement often. It is, after all, essential for effectively marketing your speaking business and getting people to understand exactly who you are and what you’ll deliver. A promise statement is not a new marketing idea or one that I invented. In fact, the idea of the promise statement came from copywriting expert Bob Bly way […]

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5 Phases of the Professional Speaker Career: Which Are You In?

Over the past 30 plus years, I’ve had a bird’s eye view into the careers of many professional speakers. It has been incredible to watch so many talented individuals build and grow their speaking businesses. And as I’ve watched these various speakers go through the process, I’ve been able to identify five phases of the professional speaker career, which I want to share with you today. Let’s find out which one you are in! The […]

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5 Strategies for Making a Name for Yourself in Your Target Market

How well known are you in your market? When someone says, “If you want to know all about [insert your industry/expertise here], you’ve got to check out [??]” – is it your name that is coming up in the [??]? If yes – then you have probably done a great job positioning yourself in the market. If not, then you’ve got a bit of work to do – and it can all start with five […]

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