Michael J. Kramer's Blog, page 25
February 28, 2022
Rovings

February 22, 2022
February 20, 2022
February 16, 2022
Generations of Baby Boomers

In a year of Super Bowl ads that seemed to mark a shift from Baby Boomers toward Gen Xers and older Millennials, E*Trade’s resuscitator Morgan Stanley offered the return of the geriatric stock market dabbler as infantile consumer. The company’s ad, titled “Off the Grid,” featured two executive suits flying by helicopter to a remote location to bring back the infamous baby stock trader of the late 2000s and early 2010s. The baby scoffs at them until he learns that today’s online traders are making decisions based on memes. Into the helicopter and back to the future he goes, meeting up with fellow baby stock expect Benny as the beats to Britney Spears’ “…Baby One More Time” kick in with a firm thump.
There is something feverish and desperate about the ad. It is marked right at the start by the loud, Apocalypse Now sound of the chopper blades. They get your attention immediately, like a Vietnam vet PTSD flashback. As the reunion tour-vibe intensifies, one starts to wonder: is this a last grab for baby boomer dollars (“People have their money just sitting around doing nothing,” one of the suits frets, and it is worth remembering how disproportionately Baby Boomers have held on to wealth into their dotage) or is this a kind of generational switcheroo, in which Morgan Stanley is calculating that Gen Xers and older millennials are nothing more than Baby Boomers-in-training (“they’re getting crushed by inflation,” the other suit ads, bringing us right in to Covid times).
It’s just one high-stakes effort to get our attention during the 2022 Super Bowl, but the ad nonetheless serves as a reminder of the lurking disdain the financial industry has for everyone, from Baby Boomers to their children and grandchildren. The ad spits up the acidic notion that while we may think our generation won’t be like the last one, that we can get off the grid, that we can be more grownup, the financial powers that be are nonetheless smugly convinced that they’ve got us all firmly clasped in the same economic and cultural diaper.
February 14, 2022
Plotz

History has no plot. It happens randomly, goes beyond human control. People plot, but things go amiss. The desire to capture the past is unquenchable but fruitless. A historian, whether of recent or long-past events, tries to tell it how it was, but the attempt is vain. History books have to have beginnings, middles, and ends. Whether consciously or not, their authors tell stories from particular perspectives; they choose who and what to write about; they select from the multifariousness of human experience, imposing order on randomness, seeing what they choose to see or what they subconscious minds put before them, setting their stories within a frame of their devising, revealing subjectivity even as they seek to convey an impression of objectivity.
February 13, 2022
How Do We Learn About Technology?

Only by making new inventions which are not conditioned by ordinary attitudes can we learn about technology.
— Billy Klüver (h/t W. Patrick McCray, Making Art Work)
February 10, 2022
Toward a Multimodal Berkeley Folk Music Festival Project

Published at the National Council on Public History’s History@Work blog, the three-part blog post “Digital public history as folk music hootenanny” explores the development of the Berkeley Folk Music Festival Project.
Part 1 relates how I came into contact with this remarkable “analog” archive itself.
February 6, 2022
Oy Canada
