Laura Steward Atchison's Blog, page 35

EMC – Shared Workspace and Franchising – Felena Hanson – Hera Hub

 

Starting a business can be a lonely place. Especially if you don’t have the full support of your family and friends. Going from a career where you have office space provided along with a built in team and all the items needed to do your daily tasks including phones, copiers, desks and more can be overwhelming and break the budget you might not have as a startup. So how do you get those things without maxing out your credit cards?

Enter Felena Hanson, founder of Hera Hub. She saw a need for a welcoming space for women entrepreneurs who need flexible space outside their homes to conduct business. A space that not only fills a physical need for a desk and space but also meets the intellectual and business needs of a startup. Being surrounded by like-minded women who want to prosper and grow can make the difference between success and failure.

With the success of the first two locations, Felena realized she was on to something. Felena will share with us how she made the leap into franchising. Both the pitfalls and the successes. She will also share with us what co-working is, how it makes an impact and how you can get started creating your own co-working space.

 

Join us on Wednesday, November 12, 2014 at 5 PM Eastern/2 PM Pacific/22 GMT on the All Business Radio Network. If you can’t catch us live, tune in on iTunes and Stitcher to listen when you want and as often as you want.

 

Felena is a long-time entrepreneur and marketing maven.  Her latest venture, Hera Hub, is a spa-inspired shared workspace for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for women who primarily work from home.  Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous.  Cost-effective monthly membership options are suited for freelancers, independent consultants, entrepreneurs, nonprofits, and authors.

Hera Hub is much more than just a shared workspace; it’s a community of like-minded entrepreneurial women who find the additional resources, such as special classes, workshops, and one-on-one support essential for their business growth.

After building three successful locations in San Diego County, her next goal is to support over 20,000 women in the launch and growth of their business via 200 Hera Hub locations over the next 5 years.  She is expanding via a franchise model, thus is seeking well-connected women who might be interested in learning more about how they can launch a Hera Hub for their community.

Felena is passionate about education, earning her Bachelor’s degree in Marketing from the University of San Diego and her MBA from California State University Dominguez Hills.  She taught Marketing and Entrepreneurship at the Fashion Institute of Design & Merchandising and at California State University Dominguez Hills for the MBA online program for eight years.

Felena has been nominated for numerous small business awards and was  rewarded for her community efforts by winning the 2012 “Women Business Owner of the Year” award and the 2014 “Women Advocate of the Year” award from the San Diego chapter of the National Organization of Women Business Owners.  In 2014 she also won the “Small Business Champion of the Year” award from the San Diego Small Business Administration.

EMC – Leaders Influence – Cheryl Ellis

 

The word leadership is thrown around quite often lately as something everyone should be. Yet not very many people are able to explain how almost everyone can learn how to be a leader and what makes a leader successful.

My guest and I today are going to define what a leader is, what influence really is and the biggest mistake that leaders make. Then, we are going to unveil the one thing that will make the biggest impact on getting the results you want in your life and career.

 

Join us on Wednesday, November 5, 2014 at 5PM eastern/2PM Pacific/ 22GMT for the latest edition of Entrepreneur Master Class on the All Business Radio Network. If you can’t catch us live, catch us on iTunes or Stitcher!

 

Cheryl Bonini Ellis, Trusted Business Advisor and High Performance Coach with over 30 years of rich and varied leadership experience, is the founder of Ellis Business Enterprises, LLC She is the creator of

Learning  to  Lead  from  Within, an online leadership development program, Leading  with  Impact   and  Intention, a leadership retreat for women of influence and author of the soon-to-be released Becoming Deliberate: Changing the Game of Leadership From the Inside Out.

A senior executive-turned-entrepreneur, Cheryl trains and coaches entrepreneurs, executives and professionals from a variety of industries.   She helps business leaders achieve higher   levels   of  performance   so that they can produce better results, make a bigger impact as leaders and create a legacy of their own choosing.   By educating and coaching her clients to experience greater clarity and courage, more energy, increased productivity   and  unlimited influence, she inspires them to make their full contribution to the world.

Having progressed from entry level to the senior ranks of a global financial services company, Cheryl ‘s experiences have prepared her to relate  to people facing just about any leadership challenge or complex change initiative.  She has enjoyed phenomenal success in growing bottom line results by building customer loyalty, team member engagement and leadership skills.

As a life-long student of business growth, leadership excellence, high performance and personal transformation, she has studied directly with world-class teachers like Jack Canfield and John Maxwell. Cheryl is a Certified High Performance Coach and a Founding Member of John Maxwell’s team of certified coaches, trainers and speakers.

Cheryl’s  insight,  expertise  and  coaching  will  help  you  to  improve  performance,  get  bigger   and  better   results  and  increase  your  personal  success  and  happiness.

Cheryl chairs the prominent Women in Business program of the Morris County Chamber of Commerce and sits on the Members Council and Ambassador Committee.  She also serves on the Executive and HR Committees as a Trustee of Morris Arts.  An avid photographer who loves to travel, Cheryl lives in Madison, NJ with her husband Denny Collins.

Reach Cheryl at cheryl@ellisbusinessenterprises.com or via her website at www.ellisbusinessenterprises.com

How to Get People to Know About Your Product, Service or Project and Make Them Want It.

 

As entrepreneurs we are great with creating products, services and projects yet sometimes we are surprised when we don’t get the numbers of clients we want buying those same creations of ours. Marketing gets expensive and for startups often outside the budget. So what do you do? How do you promote your offerings in a way that gets people to realize they wanted what you have to offer all along?

We are not talking about manipulation. We are talking about targeted promotion that is strategic. The ALS ice bucket challenge is the latest great example of promotion success. I believe beyond their wildest expectations. They thought outside the box, or in this case outside the bucket, and have raised over $50 million dollars for ALS research over the previous year’s $80,000.

Today’s guest is a master of promotions for your business. We are going to discuss what it takes to create, design and implement projects and products and how to run a public relations campaign and build the necessary following for a project launch.

 

Join us at 5pm Eastern on August 27, 2014 with my guest JW Najarian on the All Business Radio Network. Catch replays on Stitcher and iTunes.

 

 

JW Najarian’s Resume is as ADHD as they come, from working with the Forest Service as a youth councilor, the Navy as a human research subject, to being a problems claims adjuster for Blue Shield Champus, a maintenance man at the famous Fox Theatre in San Diego, to getting his degree from ITT Tech in Electronics Engineering and becoming a computer expert and network engineer for a fortune 500 and 1000 companies.

Working as an director of operations for an international leading manufacturer firm of spa parts.

Being on the board of a successful network marketing company where he helped coordinate one of the largest one day food giveaways in the nation.

Becoming a commercial real estate loan officer and starting a very popular commercial real estate marketing website, growing popular online magazine where he has interviewed over 200 celebrities, bestselling authors, world economists and thought leaders.

JW has been quoted in several books, including 10 Steps to Successful Sales – Brian Lambert, How to Cash In on Distressed Real Estate in a Down Market – Alan Pollack and Abbey Road to Ziggy Stardust – Ken Scott.

JW has also created several mega groups on Linkedin and Twitter, including one of the top ten commercial real estate groups with over 19,000 members , the largest US Veterans group of over 45,000 vets on LinkedIn and several groups on Twitter with over 20K to 30K followers in each.

JW has learned from being in the field and by interviewing the best of the best marketers, branders, promoters and bestsellers, what it takes to create, design and implement projects and products and how to run a public relations campaign and build the necessary following necessary for a project launch.

JW is currently, consulting with a small clientele of authors to help them get their books launched to bestseller status.

 

 

EMC – Are you Having a Chocolate Conversation?

 

Chocolate in pretty much any form entices me and a good portion of the rest of the world. Although I do have friends that don’t like it or are allergic to it they still are intrigued by it. Ask a group of your friends what their favorite kind of chocolate delight is and you will probably get as many answers as the number of people you ask.

So what does chocolate have to do with entrepreneurs? Everything if you want to be a highly successful one.

Listen as my guest Rose Fass and I discuss The Chocolate Conversation in business and how leadership happens in the conversation. Rose will also share insights from her time as the Chief Transformation Officer at Xerox and leading others corporations through change.

Catch us live at 2pm PT/5PM ET/22GMT on the All Business Radio Network or afterwards at Stitcher and iTunes. Let us know what you think of the show by leaving a review!

 

 

Rose Fass is the founder and CEO of fassforward Consulting Group, a leading edge business transformation boutique. Rose works with executive teams from fortune 500 companies. Her work delivers thought leadership along with methodologies, and tools that enable clients to address tough challenges, solve complex business problems, execute on their strategies, and deliver bottom line results.

She has over 35 years of corporate experience in technology and consumer-based industries. During her career she has opened new businesses in the United States, been a general manager with full P&L responsibility and led major corporate transformations. As the Chief Transformation Officer at Xerox Corporation, Rose led the transition to the global industry and solutions business. She integrated acquisitions, diverse cultures and operating units to develop and execute the new enterprise strategy. Prior to starting fassforward consulting group, Rose was a corporate SVP at Gartner where she was responsible for creating the new business model, and working with the business units to execute on the global strategy.

A dynamic speaker, Rose is frequently invited to speak at private and public sector events. She has been a guest on CNBC, is quoted in several bestselling business books and is the author of the newly released book, The Chocolate Conversation: Lead Bittersweet Change, Transform your Business. She is listed in Forbes’ 2012, Top 10 Women Business Leaders of New York.  Her firm has been awarded the Inc.500/5000 for three consecutive years.

Rose has a bachelor’s degree from Boston University’s School of Management and completed the Advanced Executive Studies Program at Harvard Business School.

EMC – Social Media from 50,000 feet to 5 feet with Ken Herron

 

Social media is here and not going away. It has the power to make or break your business and in some awkward cases, your personal life. What do you need to know to navigate all the social networks from a 50,000 foot strategic-view down to a 5 foot implementation-view? That is the question I so often hear from my clients and from you my listeners. Where do you start? What platforms should you be on? How often? What time of day? What content?

On August 8, 2014 I bring you the man ranked #2 on Twitter for CMOs, I personally feel he should be #1, but hey, he is my Yoda! He will be answering the questions I already mentioned and many more. You will not want to miss this one. Join as at 5pm Eastern on the All Business Radio Network! If you can’t catch us live, catch us on Stitcher andiTunes or just click on this link to get the latest episode!

 

 

Cool Hunter Ken Herron increases the value of world-class brands by developing stronger emotional connections between companies and their customers to drive revenue. He has held executive marketing and sales leadership positions for multiple web and mobile tech companies, including Tourico Holidays, Purple Communications, SocialGrow, and Online Buddies; and has held product leadership roles with Avaya, Lucent Technologies, and AT&T.

A graduate of the Stanford Graduate School of Business’ Marketing Management Program, Ken earned his Master’s degree in International Management from the Thunderbird School of Global Management and his Bachelor’s degree in International Economics and German from Drew University.

Ranked the #2 CMO on Twitter worldwide by Social Media Marketing Magazine, Ken is a frequent author – including contributing to the 2014 book Apponomics and the 2013 book The Everything Guide to Mobile Apps - and speaker – listen to Ken every Wednesday on the All Business Radio Network – on leveraging technology for marketing. Follow Ken on Twitter @KenHerron.

 

Are you living a Savvy Life? – EMC with Melissa Tosetti

Why should you care about money? Saving money or being wiser about money to be more specific. What does it mean to be wiser about money? Do you need an advanced degree to manage your money? Do you have to pay money to save money?

These questions and many more will be answered on Entrepreneur Master Class on Wednesday, July 30, 2014 a5 2pm PT/5PM ET/10 GMT on the All Business Radio Network when special guest Melissa Tosetti joins host Laura Steward to discuss how everyone can live a savvy life. Replays always available on LauraSteward.com, Stitcher and iTunes.

 

Personal finance author, speaker and teacher Melissa Tosetti is the founder of the day-to-day financial education company The

Savvy Life and is author of the international best seller, Living the Savvy Life. Melissa’s passion is to help people step off the pendulum that swings from overspending to extreme frugality creating a balanced, fiscally secure lifestyle.

Melissa believes in creating a strong financial foundation through easy to implement habits and routines that make managing your money effortless. From there, she introduces The Savvy Life Philosophy of saving money on the things that are not as important to you so you can afford to spend money on the things that are important to you.

Understanding the fear and emotions surrounding money, Melissa presents her material in a positive, upbeat manner. Her goal is to encourage people for the future rather than making them feel guilty about their past financial decisions and actions.

Melissa is the spokesperson for Quicken 2013. Her corporate speaking resume includes Charles Schwab, Ameriprise Financial, Edward Jones, Bayer Healthcare LLC,Cisco Systems, Pacific Gas & Electric and International Paper among others. She has appeared on five episodes of Pocket the Difference on the Fine Living Network, The Real Deal with Jeanette Pavini and on Eye on the Bay.

She has been quoted in U.S. News & World Report, TodayShow.com, Chicago Tribune and Detroit News among other publications. She has chaired panels on savvy living at the Professional Businesswomen of California conferences in San Francisco and Sacramento. She also teaches courses on savvy living at Chabot College in Hayward, CA as well as running her own Savvy Living Class Series.

Melissa can be reached at Melissa@TheSavvyLife.com

EMC Live – The One and Only John David Mann – July 16, 2014

 

I quote him in my award winning book. I read every blog he writes. He is one of my inspirations and he is a serial entrepreneur. Now, I get to share his wisdom with you on this show.

Some of what we are going to talk about includes; the connection between inspiration and discipline, the definition of lack, what it takes to be a successful writer and the essential skills that make a successful entrepreneur.

Join me on July 16, 2014 at 5pm eastern/2pm Pacific on the All Business Radio Network with my special guest, John David Mann. If you can’t make it live, catch the podcast on my website or subscribe on Stitcher and iTunes.

 

John David Mann, the man. In his own words:

I have a passion for great writing. Excellence is one of my most cherished core values.

The exquisite beauty of a powerful idea expressed in words, whether through a single sentence or a 700-page novel, is something that has stirred my soul since as long as I can remember.

So . . . What I do: I search out transformational ideas and stories and bring them to life in words.

 

Find out more at http://www.johndavidmann.com/  or better yet, join us on the show!

Jumpstart Your Publishing Dreams – EMC Live with Terry Whalin

 

Do you have a dream to write a book? Written one and have a basement full of books? Hit #1 yet making no money? Today’s guest has literally written the book on publishing success, and a few more, and has advised and launched numerous successful authors.

 

He will share the catch-22 of publishing, how to improve your craft as a writer and how to actually make money as an author!

 

Join us on July 9th at 5PM eastern/2pm pacific on the All Business Radio Network. If you can’t catch us live, replays are available on the show website, Stitcher and iTunes

 

W. Terry Whalin understands both sides of the editorial desk–as an editor and a writer. He worked as a magazine editor and his magazine work has appeared in more than 50 publications. A former book acquisitions editor for several publishers and a former literary agent, Terry is an acquisitions editor at Morgan James Publishing.

He has written more than 60 books through traditional publishers in a wide range of topics from children’s books to biographies to co-authored books. Over 15 years ago, in eleven days, Terry wrote a diet book called First Place by Carole Lewis which has sold over 100,000 copies.

Terry is known as a book proposal expert and has written a bestselling book, BOOK PROPOSALS THAT SELL 21 SECRETS TO SPEED YOUR SUCCESS which has over 125 Five Star Amazon reviews.  Now he has updated his teaching to include fiction and nonfiction plus created a step-by-step online membership course called Write A Book Proposal.

His latest book is JUMPSTART YOUR PUBLISHING DREAMS, INSIDER SECRETS TO SKYROCKET YOUR SUCCESS. He is a popular speaker and teacher at numerous writers’ conferences and an active member of the American Society of Journalists and Authors.  Terry and his wife, Christine, live near Denver,Colorado.

Leadership Lessons from the 1st Woman graduate of West Point – Col. Debra Lewis, Ret.

Entrepreneur Master Class with Laura Steward Atchison Lessons Learned in the Trenches

July 4th in America, for me, and many others, is a time to reflect on the many freedoms we have been privileged to enjoy. Those privileges did not and do not come without a price. One of those prices is met every day by those who serve in our military. Putting their lives in harm’s way to protect our freedoms.

My dad served in the Army during the Korean War. Right up until the day he died his time of service to our country was the proudest moment of his life.The lessons he learned about leadership, success, communication and moving forward to achieve goals served him well in his post-Army career.

My guest today was in the first graduating class of women at West Point. She not only survived the hazing and outright hostility from the male cadets and staff that felt a woman should not be there she thrived and went on to get graduate degrees from Harvard University and a Bronze Star before retiring after 30 years in the Army as a Colonel.

On July 2, 2014 show Debra and I will talk about the personal lessons that led her to the success she has today, how what she learned at West Point can be learned by anyone in business and what her definition of success is. Join us at 5pm Eastern/2 pm Pacific with my guest, Col. Debra Lewis. Replays available on Stitcher and iTunes.  

Deb Lewis brings numerous unique and varied experiences from her trail-blazing 34 year military career to the Infinite-Win Institute, where she offers rich lessons in a variety of areas including leadership, organizational behavior, communications and project management. During her remarkable military career, Deb led three Brigade/Battalion-level commands, including a $3 billion reconstruction program in Baghdad and Al Anbar Provinces during combat in Iraq; the Seattle District, where she oversaw 850 employees responsible for constructing, operating, and regulating military and civil works projects; and the Philadelphia District where she led 500 employees responsible for the construction, operation and regulation of military and civil works projects.

Col. Deb also held numerous other key command and staff positions including the Inspector General for Washington State, as the confidential advisor to The Adjutant General, Washington National Guard; Senior Engineer Requirements Officer, Joint Staff, Antiterrorism/Force Protection (J-34), supporting the Joint Chief of Staff Chairman’s responsibilities before and after 9/11; co-chair of 220+ member worldwide team that produced Department of Defense facility protection standards; Company Commander, Fort Bragg during Grenada; Engineer Battalion Operations Officer and Executive Officer; Chief, Military Engineering Division, US Army Pacific Command (USARPAC) – responsible for treaty nations and US territories throughout the Asia-Pacific region; and Staff Officer, Congressional Activities Division for the Chief of Staff of the Army.

Today, Deb continues to develop successful approaches to address such contemporary issues as: Why treating others with dignity and respect matters; Simple rules for more effective writing at work; Antiterrorism/force protection (AT/FP) security engineering considerations; Creating and implementing new policies; Dealing with adversity; Leading and thriving in a rapidly changing and increasingly uncertain environment; Women in the military; Women in combat; Enabling women to earn their fair share of executive level positions; Optimizing individual and organizational potential; Helping others pay attention to what REALLY helps; and Rethinking team diversity.  

3 Secrets for Safe Money and a Fabulous Future

Do you like awake wondering if you will have enough money for retirement? Money. Something most of us think about and need. The saying goes, “money makes the world go round” but how do you make sure you have enough of it so that you can retire or enjoy life while cutting back on working hours? How do you insure that you will have enough so that you can take care of yourself and your family in the event of an emergency that requires long term care?

How do you protect your assets and avoid costly and drawn out probate? On June 18th at 5 pm ET on Entrepreneur Master Class we will answer those questions, and more and the answers will be in easy language I promise you will understand.

Kris Miller is a #1 bestselling author and Safe Money Strategist who has advised over 5000 families over the past 22 years on retirement and estate planning issues. She coined the phrase, “pretirement” to emphasize how we need to prepare for our Golden years way before we retire. Replays are available on iTunes and Stitcher if you can’t catch us live.

Her book, Ready For PREtirement, 3 Secrets for Safe Money and a Fabulous Future is a comprehensive guide to help anyone at any age to plan for retirement. In addition to her estate planning practice, Miller owns Trust Unlimited and the Living Trust Institute, a document preparation service for creating revocable living trusts. Miller has conducted numerous workshops to educate people and organizations about wise money management for senior years, how to provide income for retirees, how to avoid probate, reduce taxes, secure the proper insurances, avoid asset seizure to pay medical debts, and how to create a Living Trust.

Kris is a regular guest on “Money 101 with Bob McCormick” for CBS Los Angeles, KFWB News Talk Radio 980, and has earned the moniker “Money Maestro” because the songstress harmonizes people’s finances and keeps them singing “in tune” financially with security and growth. For more information, go to www.ReadyForPREtirement.com or read her blog at www.KrisMillerMoneyMaestro.com .