Laura Steward Atchison's Blog, page 36
June 11, 2014
Entrepreneur Master Class – Choosing Your Power – Wayne Pernell
What does choosing your power mean to you? Does it mean doing whatever you want whenever you want? Does it mean having it all on your terms? Do you know what it is you want and how to get it? If you are like a lot of entrepreneurs, you have goals that you have set and sometimes you achieve them and wonder why you don’t feel happier. I know myself that I have been on paths that later on I realized were someone else’s want for me and not my own.
My guest on the June 11, 2014 edition of Entrepreneur Master Class is going to provide some concrete tools you need to make your dreams a reality so you can take YOUR life and business to the next level. He is known as Dr. P and his book, Choosing Your Power, is so dogeared and highlighted on my desk it looks twice its size. Catch the replay on Stitcher, iTunes or the All Business Radio Network
Blending his background in clinical psychology and business, Dr Wayne Pernell, or “Dr P” as he’s known by many, comes to us with over three decades of experience in management consultation and executive coaching.
He has worked with the executive teams at such companies as Schwab, 3Com, Whole Foods Market, and AAA in addition to running a locked psychiatric facility and having been the interim director of the Haight Ashbury Free Medical Clinic.
He is currently employed as a senior consultant and the Director of Organization Development with a Marin County based firm seeing clients across the country and into Canada. Additionally, as a Certified High Performance Coach, he sees private clients on a regular basis both locally and long distance. Reach him at www.WaynePernell.com or on Twitter @WaynePernell
June 4, 2014
Bob Burg on Entrepreneur Master Class – Need I say more?!
There are people you meet in your life, books you read and words you hear that permanently affect how you look at the world, the course of your life and your work. Such a person for me is Bob Burg. When I first read The Go-Giver, jointly written with the other amazing man, John David Mann, I had one of the biggest “ahas” of my life as I realized I was not alone in the world with how I viewed the world and it was OK to be fully me. Then I met Bob and we became friends and I learned that he walks the talk and is one of the finest people I have ever met. What I’ve learned from Bob are these things, be true to yourself, when you live your passion the money will come and most of all that you can sytematically get the results you want from others while making them feel genuinely good about themselves, about the process and about you. And oh yeah, not everyone will like you and that’s okay too. On this edition of Entrepreneur Master Class, my birthday show, Bob is going to share with us The Five Principles of Ultimate Influence from his latest book Adversaries into Allies Win People Over Without Manipulation or Coercion and we are going to talk about his own entreprenurial journey and what gives him passion. Join us live or via Stitcher and iTunes. We go live on Wednesday, June 4th at 5pm Eastern. You can even Live Chat with Bob and I at www.AllBusinessRadioNetwork.com. Just click on LIVE CHAT once the page loads! 
Bob Burg is a sought-after speaker at corporate conferences and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 – sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers. It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek’s. It’s been translated into 21 languages, and it’s his fourth book to sell over 250,000 copies. He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as a member of the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, Florida.
May 27, 2014
PR for Anyone without a Publicist – Christina Daves
Any press is good press right? That’s what we’ve been told yet I argue that the right press is invaluable and beats out any press. Good or bad. But how do you get press when you don’t have the funds to hire a publicist. It is easy to say what needs to be done to get PR but the actual implementation seems overwhelming to many of us. What if it wasn’t overwhelming? What if it really was as simple as, do this, then this, and now this? Don’t be overwhelmed. Listen in live as I interview PR expert Christina Daves creator of PR for Anyone.
Join us Wednesday, May 28th at 5PM eastern on Entrepreneur Master Class and learn simple tips and tactics for getting the right PR in less than an hour a day.
Christina Daves is a serial entrepreneur who has founded and run four successful companies over the past 20 years. She has a knack for discovering niche markets from service industries to consumer goods.
Through her latest venture, CastMedic Designs, she designs and manufactures MediFashions, which are award-winning accessories to make medical boots fashionable.
With no resources remaining when the product launched, Christina had to teach herself everything she could about generating publicity. In less than one year she appeared in over 50 media outlets including national and local television, publications, newspapers, radio, and blogs. As a result of her PR success, she created PR for AnyoneTM to help other small business owners learn how to do what she did to have similar success.
Her website www.PRforAnyone.com offers tips and resources for gaining free media exposure. On her website, Christina offers free membership to Expert’s Corner, an interview series with members of the media and PR professionals sharing their tips for small business owners to have success when pitching them.
Christina is also the author of the bestselling book, PR for AnyoneTM 100+ Affordable Ways to Easily Create Buzz for Your Business, which shares her personal PR experiences as well as easy to follow tips to help small businesses gain their own publicity.
May 20, 2014
Sponsorship. Make it Work for Your Business
If you watch TV you have heard about sponsors. If you’ve ever gone to a sporting event or watched one on TV you’ve seen sponsorship in action but how do you leverage that in your business? Why would a sponsor want to partner with you? How do you approach them and how do you decide how much and for what you need a sponsor? Meet Roberto Candelaria. Founder of Sponsorship Boot Camp and top sponsorship consultant who will answer those questions and many more so that you to can have sponsors in your business!
Join us on Wednesday, May 21, 2014 at 5 pm Eastern Time on Entrepreneur Master Class and learn the critical element that ultimately determines success or failure when seeking corporate sponsorships. Catch us on the All Business Radio Network and on Stitcher or iTunes!
Roberto C. Candelaria is an uncle, dreamer, and Disney kid at heart! He is also founder of Sponsorship Boot Camp and author of the International Bestselling book, Relationships Raise Money: A Guide to Corporate Sponsorship.
An in-demand Mentor, Trainer, and Consultant Roberto has worked with companies such as American Airlines, BMW, DELL, Enterprise Car Rentals, Hilton Hotels, Southwest Airlines, State Farm Insurance, Wells Fargo, and Zappos – to name a few. A recognized industry leader, Roberto’s products and presentations have made him renowned, innovative expert. As one client recently said, “If you follow his plan, success is inevitable.”
May 13, 2014
Are you legally set for success?
Starting a business is fun. The excitement of building something new, landing clients, depositing the first checks and each one that follows and often even meeting the first challenge head-on and surpassing all the goals you’ve set for yourself and your business. It is easy to forget about dotting your “i” and crossing your “t” though because it can slow the process of success down. Or so you think. Without setting up a solid legal foundation for your business including business structure, contracts, HR and even web-based legal requirements you are adding a potential for your business to be challenged by a situation it cannot recover from.
My guest today is recognized as the person to have by your side if you are in business. He is my personal advisor, attorney and the man without whom I don’t sign a single piece of paper in my business.
Join us Wednesday, May 14th at 5pm Eastern on Entrepreneur Master Class as we discuss strategies and tips so your business will be legally set for success. We will discuss marketing and legal and how they relate as well as some other topics you won’t want to miss! If you can’t catch us live you can catch the podcast on Stitcher or iTunes!
Peter Hoppenfeld is widely recognized as the “go to” attorney and advisor in the representation of direct marketers, speakers, authors, information marketers, “thought leaders,” entrepreneurs and domestic and international training companies and their founders in all aspects of their legal and business affairs. Peter is a seasoned transactional, commercial attorney with direct marketing, internet marketing, distribution, licensing, marketing, branding and operational expertise.
On a daily basis, Peter helps authors, speakers, entrepreneurs, business owners and thought leaders create effective marketing, merchandising and expansion strategies. His mission is to rapidly, smartly and strategically grow people’s businesses, reach and revenues. Peter’s been described as “a lawyer who understands marketing and a marketer who happens to be a lawyer”.
April 30, 2014
3 Questions You Need to Ask About Insurance
Insurance to many is a necessary evil. Something we need to have to protect our homes, selves and businesses yet so often we purchase it without asking any questions or being asked questions about our lifestyles, business goals and dreams. My guest today is going to reveal the 3 questions you need to be asking about insurance of your broker and why. She will reveal the types of insurance you should have and what it all means. Wednesday, April 30th at 5pm eastern join me and my guest expert Helen Crockett as we take the mystery out of insurance. You can also catch the recording at Stitcher.
Helen Crockett
Prior to forming The Crockett Insurance Group, Helen Crockett has actively worked in the Vero Beach insurance industry since 1988. During this time, she has developed an expertise in coverages critical to the commerce of Vero Beach. Of particular note is her experience in agri-business and in construction. Few, if any, insurance agents share her in-depth knowledge of the complex coverages required in insuring the risks in today’s agricultural industry. When not leading the agents at The Crockett Group, Helen stays busy with children and grandchildren, volunteers with various charities, serves on the Board at Habitat for Humanity, and is active in her church. Phone: 877-562-9664 email her at Helen@TheCrockettGroup.com
April 15, 2014
Stopping Drama. Are you in?
Drama Queen. Hmm, wonder why we don’t have a phrase, Drama King? We’ve all heard the term. What everyone doesn’t want to talk about is how that person of drama impacts the workplace and the homeplace. Maybe that person is you or someone you know. Either way, recognizing how to defuse the drama can make a difference for everyone. 
My guest today is a successful entrepreneur who, having moved up from factory worker to in-demand management consultant and speaker around the world has unique insights on stopping drama. Cold. Her bestselling book, Stopping Workplace Drama is one of my favorites. So much so I quote her in my own book, What Would a Wise Woman Do? On my show Marlene is going to share tips and techniques everyone can use to stop drama in your business and your life and she will also share some wisdom she learned while moving up from the factory floor to the boardroom.
Join me on Wednesday, April 16th at 5PM Eastern with my special guest, Marlene Chism.
Marlene Chism is a professional speaker and the author of Stop Workplace Drama published by Wiley & Sons. Her passion is building wise leaders, and helping people to discover, develop and deliver their gifts to the world. Her websites are www.stopworkplacedrama.com and www.marlenechism.com
April 8, 2014
Raising Money for your Business?
There are many ways you can raise money for your business. One of them is hitting up family and friends, another is borrowing from the bank, perhaps another is crowdfunding. The one that I have found clients have the most difficulty getting their heads wrapped around though is venture capital. You would think it would be crowdfunding yet it is not. There are a lot of resources available with a few keystrokes around crowdfunding. Not as much around how to get in front of the right VC group. So what do you do if you have an idea and you want/need funding?
Today’s guest has owned his own technology company for over 32 years and has his hands in a lot of other pies as well including a VC firm. Larry Baum is going to answer questions including, “Why VC? What are other options? What do VC firm’s listen for when being pitched? And he will also tell us what questions you need to ask yourself BEFORE you go out and raise money.”
Larry Baum
Join us on Wednesday, April 8th at 5pm eastern for Entrepreneur Master Class on the All Business Radio Network!
Larry Baum grew up in the Ithaca, NY area moving from a family farm in Genoa, NY at age 7. He attended the Ithaca public schools and Cornell University graduating with a degree in Communications in 1972 after studying electrical engineering for two years. After working outside Ithaca for a short-time as a journalist, Larry returned to Ithaca and worked as a photojournalist and writer through the late 1970s.
In 1978, Larry along with a partner bootstrapped a two person computer programming and technology company which ultimately grew into The Computing Center. The business began in his mother’s house in downtown Ithaca and today has over two dozen employees, providing computer systems, networking technologies, hosting services, systems consulting, training and support throughout southern central New York. Larry currently serves as Chairman and CEO of the company.
Professionally, Larry has served on a number of computer manufacturer and distributor advisory councils including Intelligent Electronics Business Technology Centers, and Ingram Micro’s Venture Tech Network. One of Larry’s avocations is in investing in and starting private companies which he has done since the 1980s. Some of his start-ups and investments in addition to The Computing Center include:
- Automated Environments, Inc. (AEI). Larry helped launch this company in 1984. A high-tech agri-business technology company that created and sold automated computer controlled environmental systems initially in the poultry (egg layer) business. This expanded to other areas of agriculture including livestock and mushroom production. He held various roles with the company which was ultimately sold to a Japanese conglomerate in 1995.
- Limited Partner in Cayuga Venture Fund (CVF) venture capital funds. The first Cayuga Venture fund was an angel fund of 29 investors run by the investors. CVF II – IV are more traditional venture capital funds, but do allow for “along side” investments in some of their portfolio companies.
- Various angel investments with various levels of success.
- Boards of directors of Draker Laboratories, and Thermal Storage Solutions.
- Current Board member of Tompkins Trust Company, a community bank located in Ithaca, NY.
Larry’s community activities are many and varied. He is currently the Chair of the Board of Cayuga Medical Center. He is a board director of the Tompkins County Industrial Development Agency and Tompkins County Development Corporation. He also serves as a director of, Legacy Foundation, Tompkins County Area Development Corporation, the East Hill Flying Club and is on Class Council of the Cornell University Class of 1972.
Previously some of the other boards where Larry has served include the Cayuga Medical Center Foundation, the Cornell University Council of Entrepreneurship and Personal Enterprise, Tompkins County Chamber of Commerce, Red Cross, Tompkins County Public Library, Tompkins-Cortland Community College Foundation, Paleontological Research Institution, and Cayuga Nature Center.
Larry is a forty year private pilot and plane owner. He is active in boating, photography, and has traveled extensively. He is been married to Trudy since 1982 and has two grown sons, Brian and Ari.
April 2, 2014
From Corporate Career to Entrepreneur and America’s LinkedIn Lady
Have you ever thought about what it might be like to leave your successful career in corporate America and start your own business. Not only start your own business but become one of the top experts in the country at what you do?
My guest today did all of those and she also became a radio show personality who now has partnered with a radio station to create her own network. Join us on Entrepreneur Master Class at 5pm on April 2, 2014 as I chat with America’s LinkedIn Lady and the founder of the All Business Radio Network as she shares tips on thriving as an entrepreneur and stories from the trenches on how the entrepreneurial journey brought her to where she is today.
Carol McManus is America’s LinkedIn Lady. A self-described ‘recovering corporate executive’ Carol left her position as Sr. Vice President of Real Estate Operations for Coldwell Banker in 2007 to pursue her own coaching, consulting and leadership training company – Ywait4success.
Like most entrepreneurs, she had no significant marketing budget and wanted to quickly grow her brand and her network so she turned to social media. Using every platform available, Carol was able to attribute her overnight 6-figure success to LinkedIn as well as Facebook, Twitter and other social media platforms. Her speaking and consulting business shifted to social media.
Carol speaks all over the country on the subject of social media and hosts the hugely popular LinkedIn Lady Show, now airing on All Business Radio Network, an Internet radio platform that reaches audiences worldwide through live broadcast and podcasts downloads.
Carol’s passion is to consult with entrepreneurs and businesses that want to effectively use digital tools including social media to grow their brand and their bottom line.
March 25, 2014
Get the Nerve to Succeed with Dr. Joe Serio
What if there was no right way to achieve your goals and the only thing preventing you from reaching unparalleled success was something you could move beyond with a nudge in the right direction? I’ve recently come to the realization that I have not been moving forward towards my version of success as quickly as I would like because the fear of my mom dying or getting injured when I was not around was overwhelming my ability to take action. Now that I have made my fear conscious, it does not have the same power over my actions. That is not to say I am 100% moving forward yet, rather I am developing a plan to minimize the negatives, like injury, that can happen while I am away.
My guest today has moved from a life of fear to a life filled with examples of how he built successful careers and businesses after pushing through them. Not only is Dr. Joe a sought after speaker in the law enforcement and business communities he also is a bestselling author of a book about the Russia Mafia. That book was written after he spent a year working with the Russia Police in their organized crime department and he became a world authority on the topic. I don’t know about you but that job alone would bring my fear meter off the charts!
Join me Wednesday, March 26, 2014 at 5 pm Eastern time for Entrepreneur Master Class on the All Business Radio Network as we discuss Getting the Nerve to Succeed with Dr. Joe Serio. We will also have some special surprise giveaways for those who email, tweet or post a comment on Facebook! Will you be there?
Dr. Joe Serio is an international speaker, trainer, and author who holds a Ph.D. in Criminal Justice from Sam Houston State University (SHSU), with a specialization in Leadership and Organizational Behavior. His career is highlighted by unique experiences in the former Soviet Union investigating the Russian mafia, including a year spent working in the Organized Crime Control Department of the Soviet national police prior to the collapse of the USSR.
He started his own company assisting foreign corporations in Russia and later became a consultant to the New York-based global corporate investigation and business intelligence firm, Kroll Associates. Soon, he became the director of the Moscow office of Kroll, overseeing investigations across the former Soviet Union. While in Russia, he was also a consultant to major U.S. and European media companies and helped produce three documentaries for A&E’s Investigative Reports.
Back in the U.S., Dr. Joe devoted much of his time to finishing his Ph.D. and traveling around the U.S. speaking to corporate audiences on business security issues in Russia. He also served as editor-in-chief of the well-regarded magazine,Crime and Justice International, and as co-instructor of week-long programs on developing effective relationships with the media.
Dr. Joe is the author of the critically-acclaimed book,Investigating the Russian Mafia. He recently released the first two books in his Get the Nerve® Series, Overcoming Fear: 50 Lessons on Being Bold and Living the Dream and Public Speaking: 50 Lessons on Presenting Without Losing Your Cool with more to follow.
He has been interviewed by The New York Times, The Washington Post, The Wall Street Journal, The Chicago Tribune, The Dallas Morning News, CNN,NBC News, Fox News, WGN Radio (Chicago), The European (UK), Legal Realm(China), Sekai Nippo (Japan), Sol de Mexico, and many other media outlets.
