Laura Steward Atchison's Blog, page 32
October 29, 2015
Episode 29: Christina Daves – PR For Anyone – DIY PR Tips for Everyone
PR does not have to overwhelm your budget. Actually it does not have to cost anything other than a little sweat equity and if you do it in air conditioning you won’t even have to sweat. With just a few simple PR Tips and PR Hacks you can book your own media tour, get your products featured in top magazines, have reporters calling you as their expert and have celebrities endorsing you and your products.
How? My guest today shares some simple and easy strategies and tips to figure out where you should be interacting to get PR, where your client hangs out and how to get reporters coming to you from local and national media outlets. Plus you get a free tips sheet on how to get noticed on HARO.
Christina Daves is a serial entrepreneur who has founded and run five successful companies over the past 20 years.
With no resources remaining when she launched her latest venture, CastMedic Designs, Christina taught herself everything she could about generating her own publicity, which basically provided her free advertising for her business.
Since launching in 2012, she has appeared in over 250 media outlets including national and local television and publications. As a result of this success, she launched PR for Anyone® to help other small business owners have similar success.
Together with her clients, Christina has generated over 7 figures in sales relating to free publicity.
Christina is also the author of the bestselling book, PR for Anyone™ – 100+ Affordable Ways to Easily Create Buzz for Your Business.
October 21, 2015
Episode 28: Bobbi Govanus and Kathleen Peters – How to have a Reinvention Retreat
Reinventions come in all shapes and sizes but the key to a successful one is in the quiet time you give yourself. With today’s increasingly connected world it can be difficulty to get some uninterrupted quiet, reflective time to unlock the you that is wanting to burst out from inside yourself.
Today, reinventions are not just business ones. They can be physical reinventions, I need one of those, spiritual, financial, relationship and yes, business and career reinventions. But how do you create a successful one? How do you start figuring what the reinvention means and how to make take root?
Enter my two guests. Experts at reinvention in their own lives and in helping others figure out their own. What I love is they thought outside the box and created an environment to help you dive deep into your own reinvention. Take a listen and let me know what your reinvention looks like! @TheLauraSteward or Laura@LauraSteward.com
After a thirty year career in retail selling everything from socks to stocks, with only a computer and a plan, Bobbi Govanus launched her own small business and soon realized that she had discovered a true niche within the computer training industry.
Bobbi quickly grew that business from the basement of her Minnesota home by listening closely to her customers and providing customized computer training and solutions. The company eventually brokered over one thousand high-caliber computer trainers across the United States and Canada and even served clients as far away as England, Japan, Germany and India. She grew the company to sales of over twenty million dollars.
In celebration of these and other accomplishments, Entrepreneur Magazine recognized Bobbi Govanus as their “Home-based” Business Owner of the year and Minnesota honored her as their Women in Business Advocate.
In 2013 Bobbi created the Reinvention Retreat at Sea bringing speakers, coaches and authors together to coach and assist attendees who want to make the rest of their life, the best of their life. Bobbi published her first anthology book in 2014, How to Pilot When We Were Raised to BE Stewardesses, Reinventing your Life with Passion and Purpose. This book explores the importance of choosing your own destiny no matter what obstacles you must overcome to do so.
Bobbi currently lives near Orlando, FL with her husband Gary. She can be reached at Bobbi@MrktgMaven.com
Kathleen McCarthy Peters is the owner of KMP Travel, a Cruise Planners/American Express travel agency. Kathleen’s passion is travel and the performing arts. She loves helping speakers plan transformational retreats and workshops in awesome destinations!
Kathleen was bitten by the travel bug early! But growing up on military bases was just the start. She went on to work onboard cruise ships as both Cruise Staff & entertainer. Kathleen has also lived and worked abroad in Europe, Mexico and Australia and has over 20 years experience working in the Hospitality and Tourism industries.
Kathleen has successfully transitioned from Ballerina to MBA and from stay-at-home mom to advertising executive. Her latest chapter is as entrepreneur and business owner where she can combine her love of travel and the arts to plan life-enriching journeys for her clients. Kathleen also believes in giving back by volunteering countless hours to encourage and mentor women making big career changes. Kathleen believes that if you Love your life now and stay true to your core passion, gifts and talents…you will be led into amazing new opportunities where nothing from your past is wasted.
October 14, 2015
27: Wendy Lipton Dibner – Secret Strategies to Capitalize on the New Economy
Are you focusing on impact? If you do, money will follow. The old ways of doing business aren’t working as effectively as they used. “If you build it they will come” is no longer true. What is true is that if you make an impact on and in people’s lives with your business they will buy and they will continue to buy and they will tell their friends who will tell their friends. As long as you focus on the impact you and your business will have for them, their business and their lives. But how do you do that?
My guest today is Wendy Lipton Dibner. One of my personal mentors and friends and someone I have great respect for because of the impact she has made in my life and the lives of others I know.
Forbes is following her current book tour as she makes an impact in each city she visits. One of the lessons she teaches is “don’t try to fit yourself into a model that is not you.” And then she shows you how to create your model of business.
Her current book is titled Focus on Impact, The 10-Step Map to Reach Millions, Make Millions and Love Your Life Along the Way
A little about Wendy:
Wendy Lipton-Dibner is the world’s leading authority on business development through impact strategy. President of Professional Impact, Inc. and founder of Move People to Action™ Wendy is internationally recognized for her unparalleled ability to help clients maximize and capitalize on the unique impact they bring to people’s lives through one-of-a-kind marketing, products and services. A multiple-time bestselling author and highly sought-after keynote speaker, Wendy serves as a trusted advisor to doctors, executives, start-up entrepreneurs and top influencers around the globe. She is the author of the new business acceleration book, Focus On Impact® – The 10-Step Map to Reach Millions, Make Millions and Love Your Life Along the Way.
October 11, 2015
Episode 26: Gini Murphy – The Body and the Mind and Pilates for the Real World
How do you move when moving hurts? The one thing that calms my body and my mind and doesn’t make me feel like I got hit by a truck the next day is Pilates. Since I have a radio show I thought, why not bring my personal Pilates trainer, mentor and friend to the show so you could get to know her, ask her your questions and learn a few things you can do at home to get your body and mind back into alignment. Especially your body.
The first time I went to Pilates I had been in pain for a long time after some injuries to the discs in my lower back after a VERY bad round of golf. After 15 minutes, the pain was gone and my body and mind felt calmer. I got hooked and each time I go, I not only learn more about my body but more about the mind body connection and how they play tricks on each other. If you aren’t sure what I mean just tell yourself to stand up straight with your chin back to align the head and then look in a mirror. It surprises me every time.
If you are a breast cancer survivor, Gini Murphy also shares tip on reconditioning after surgery and will tell you about a free class she offers every month in Vero Beach, FL to help you.
Gini Murphy, Founder of S.T.A.R. Pilates has been a passionate teacher of movement for over 20 years. Her initial training in traditional Pilates, then certifying in contemporary Pilates, coupled with her years of teaching dance has enabled her to empower each individual client with the knowledge and tools to care for their body by teaching them that how you move is of utmost importance.
Gini trains people of all ages and fitness levels whether novice or experienced. Her specialty is instructing those with injuries and chronic conditions due to her extensive Pilates teaching in physical therapy clinics where she was engaged in sports rehabilitation, post-operative rehabilitation and aging populations.
Her objective is to is to have her clients gain strength, flexibility, knowledge of proper biomechanics so that it can be applied to everyday life and the understanding needed to manage, maintain and improve the health of their body.
She holds the following certifications: Instructor Trainer and Certified Instructor for Pilates Academy International, Certified STOTT PILATES® Post- Rehabilitation Conditioning Specialist, Certified CARDIOLATES® Instructor, Certified Post-Rehabilitative Breast Cancer Exercise Specialist , Bachelor of Fine Arts, Dance
October 2, 2015
Episode 25: Barry Laub – Does Your Language P.O.P.? And Why it Matters.
Which comes first? Your purpose or your objective? Do you know the difference? Does your plan further them? Do you know how the language you use matters at all levels of your life and business?
We often hear that we must know our purpose and that if we are not living our purpose that is why we are left unfulfilled at the end of the day. I have struggled with this concept for many years and felt like I was failing because I couldn’t articulate my purpose as it seemed it is supposed to be articulated.
Then I met my guest, Barry Laub and he presented the concepts in a different way that challenged me to look at the words I was using and the words being used by others. Pieces started to fall into place that had not seemed even remotely relevant to success and purpose.
Listen with an open mind as we discuss how objective is the thing we want to be looking at and defining and once you have that, the rest begins to fall into place.
Tweet to me @TheLauraSteward and to Barry at @BarryLaub to share your insights and ask us questions!
Barry Laub is a #1 Best Selling author, as well as an international bestselling author, President of Infinite Resources, Inc. a consulting, training and coaching company. He is known for transforming businesses, careers and lives. Barry is a highly sought after and engaging speaker.
A recent client testimonial described Barry as “having a real gift for helping his clients work on the key intangibles that benefit them professionally and personally. Through our work together in these recent months, he has provided me with the tools and foundational work to “re-engineer” my mindset, resulting in vastly more self-confidence, assurance, and savviness to deal with important business discussions and everyday situations. I can think of no book, lecture, or other teaching venue that could have been more effective.”
Barry possesses a master’s degree in guidance and counseling and special education. He had a distinguished career as a program director, guidance counselor and teacher trainer for the New York City Board of Education. After leaving the field of education, Barry received recognition as a top producing financial planner, especially in helping families that have members with Special Needs.
After his successful career in education, he created a national employee benefits company where he was CEO with over 40 employees.
Utilizing these experiences Barry maintains a private coaching and speaking practice. He conducts mastermind groups and teleseminars. He is a radio personality and has been interviewed on many television shows. His target market is primarily business owners, sales professionals and business executives. Barry is a very results oriented individual with the ability to put his clients at ease, while maintaining accountability.
Barry is an active Rotarian. He is a faculty member of the Rotary Leadership Institute and active with Rotary Youth Leadership. Barry is the proud and joyous grandfather of eight grandchildren.
Barry’s passion is using his experience to create environments which support other’s to live a gratifying and satisfying life. Make an impact on the lives of others is his purpose.
September 23, 2015
Episode 24: Rick Frishman – Publishing and Author101 – What You Need to Know If you Want to Succeed
The business of being an author matters almost even more than the books do. Once you have a book or an idea for a book, what do you need to do to get it published? I was fortunate and made connections to to the right people to get my book, What Would a Wise Woman Do? Questions to Ask Along the Way published. I learned from some of the best on how to keep my book selling and ranking and winning awards. But what if you don’t know those people?
Well now you do. My guest. mentor, publisher and friend is the Publisher of Morgan James Publishing and THE top PR guy for the industry for over 38 years. An 18 time bestselling author himself, we talk about the different types of publishing, what you need to do before, during and after publishing happens for you and share how you can get a free ticket to the top author event in the U.S.
Rick Frishman is Publisher at Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect), and has been one of the leading book publicists in America for over 38 years.
Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House.
He has worked with bestselling authors such as Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Sophia Loren, Smokey Robinson, Nelson DeMille, Barbara Bush, Salmon Rushdie, John Grisham, Yogi Berra, Henry Kissinger, Jack Canfield, Alan Dershowitz, Arnold Palmer, Jackie Collins, Whoopi Goldberg, Gov. Mario Cuomo, and Senator John Glenn.
Morgan James Publishing publishes fiction and nonfiction books and by authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity.
Rick has also appeared on hundreds of radio shows and more than a dozen TV shows nationwide, including Oprah, Fox News and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post, and scores of other publications.
He has appeared on stage with notables such as Sir Richard Branson, The Dalai Lama, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Tony Hsieh, David Bach, Brian Tracy, Zig Ziglar and Brendon Burchard.
Rick is the co-author of eighteen books, including national bestsellers “Guerrilla Publicity”, “Where’s Your Wow”, “Guerrilla Marketing for Writers”, “The Expert Success Solution”, “250 Rules of Business, “Networking Magic-Second Edition”.and Author 101- The Insiders Guide to Publishing. Rick’s 18th book “Mistakes Authors Make: Essential Steps for Achieving Success as an Author” (with Bret Ridgeway and Bryan Hane) will be published in May 2015.
Rick has a BFA in acting and directing and a BS in communications from Ithaca College. He is a sought-after lecturer on publishing and public relations and a member of PRSA and the National Speakers Association.
Rick and his wife Robbi live in Long Island, New York with their two Havanese puppies, Cody and Cooper. They have three children: Adam, Rachel, and Stephanie.
September 17, 2015
Episode 23: Steve Olsher – Mr. Bold – What is Your What?
My favorite question that helps me get through so many challenges in my life and in my business is, “why?” Not just, “what is my why?” but, “why this goal?”, “Why did we end up where we are right now?” “Why did my brother die so young?”. Get the idea?
I never forgot the other questions like, Who?, What?, When?, Where? and How? but they were not the questions that seemed to unlock the door to my inner knowing like why? did. I would use all the other questions to dig deeper into the why yet there seemed to be a piece I was missing somewhere. I understood my why but I needed to also know an essential piece of me, my what.
The what is essentially the core essence of who you are and what you were born to do. I would get glimpses but then it would slip. It would manifest in many different ways yet I could not verbalize it other than to describe myself by what I did for a living.
As I was preparing for this show, I was watching Wayne Dyer’s movie, The Shift and thinking, how do you unlock what is already inside of you to have the greatest impact on those you encounter along the way.
My guest today wrote a NY Times bestselling book called, What is Your What? Discover the One Amazing Thing You Were Born to Do and in it he lays out a plan to help you unlock the What you were born with and then how you can bring that into your life in every way. If I have to look at more than Why?, which we all must, then this interview will give you some steps you can take right now to begin unlocking your what and get a free copy of Steve Olsher’s book so you can continue your journey after you listen to this show.
Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.
A 25+ year entrepreneur, Steve is the Chairman & Co-Founder of Liquor.com, an online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World’s Leading Experts Reveal How to Profit Online, creator/host of Internet Prophets LIVE!, international keynote speaker, and in-demand media guest who has appeared on CNN, Fox Business and other national outlets.
September 9, 2015
Episode 22: Terry Brock – No Way to Not Yet, Overwhelm gone and lots of Video tips
What happens when you get Terry Brock in the studio and record the first video of the radio show? No, this is not the song video killed the radio star! Yet it did create some interesting conversations and interactions and raised a few questions in my mind about video and its place in making an impact.
My guest on this episode is the incomparable and totally fun Terry Brock. We challenged each other to figure out how to add video to the live radio show when the studio does not have any cameras and has no capability of accepting newfangled methods of communicating like internet calling. How were we going to do it and still provide a good show, which you are all used to by now!, for the live listening audience that has a radio in their car, home or was listening on iHeart radio? If the show was just a recorded podcast we could always redo it but we were live on terrestrial radio!
Feeling a bit overwhelmed by all the planning and inability to test in the studio until we went live, I decided to ask my guest how he deals with overwhelm. He does have a popular Tedx talk on Overcoming Overwhelm!
From there we talked about video and its use in providing value related to your brand, the questions you need to ask while figuring it all out and learned a number of great resources when you are looking to add video and ramp up your marketing.
One of my favorite shows from the shear fun of the conversation and figuring out all the tech to make it work! Tweet to @TheLauraSteward and tell me what you think!
About my guest: Terry Brock brings a passion for technology, a sense of history, and real-world business strategies for success to your event.
What can the Pony Express teach us about changing technology? What can the movie “The Matrix” teach us about adapting to change?
Terry Brock is more than just a social media marketing speaker, or a technology trends expert. He packs his presentations with “Gee Wiz!” joy for gadgets, solid business strategies to build relationships, and inspiration to try new things to improve the bottom line.
He is a syndicated columnist with Business Journals. This 43-paper network stretches across the US and reaches decision makers, business owners and people serious about doing business. With over 40 million pageviews each month, these publications tap into Terry’s expertise and funny style to bring value to readers.
Terry earned an MBA in marketing and is focused on real-world business applications. He leverages his background in journalism and education in live presentations all over the world. He is a virtual presentation expert, allowing him to break the bonds of distance and time to serve clients according to their needs.
Terry wrote the book on Klout, and works with organizations to design social media relationship marketing strategies that are measurable and implementable. He is a syndicated columnist with Business Journals around the US where he writes his weekly column, “Succeeding Today.”
A master at his craft, Terry earned the Certified Speaking Professional designation from the National Speakers Association and was inducted into the Speaker Hall of Fame (a designation awarded to less than 1% of speakers in the world).
When Skype needed someone who could work with them in social media, video interviews, PR work and more, they brought Terry on as Chief Enterprise Blogger. He coordinated a host of functions helping this international company to focus on business applications for what was known largely as a consumer-only product.
AT&T came to Terry when they needed help with their largest blog, Networking Exchange Blog. He became the Editor-in-Chief for that distinguished publication coordinating a staff of over 100 geniuses in areas of social media, Cloud Computing, Mobility and Security. He was able to handle both technical and soft skill issues to help AT&T begin the process that resulted in over $2 billion in sales.
From social media to mobile office applications, Terry brings a wealth of knowledge and a sense of history to empower even the most timid user to explore new possibilities. www.terrybrock.com
September 1, 2015
Episode 21: Dr. Joe Serio – Time Management – 50 Lessons on Finding Time for What’s Important
Time Engagement? Self-Management? Time Management is a spiritual pursuit? What I do know is the time we have on this planet is finite. Once a day is over, it is over. We cannot get that time back and our future time is unknown. We may have days, weeks, months, years or just seconds left on this planet. How we spend our time is a choice.
But how do you decide where to spend your time? I teach goal setting and time management and I am the first person to tell you that some days I have no idea where the day went and I certainly don’t always see forward momentum towards a goal. Some days I think time managment is more perseverance than perfection.
My guest just released the latest book in his Get the Nerve to Succeed Series; Time Management – 50 Lessons on Finding Time for What’s Really Important. If you are looking to become more productive on what really matters, you won’t want to miss this show.
I myself had a few ahas as I was thinking over the show on my way home from the radio station. Share with me on twitter what made you stop and think. Tweet to me @TheLauraSteward!
Dr. Joe Serio has cracked the code for improving personal leadership, decreasing stress, and increasing productivity. But before he did that, he had to deal with the fear that was holding him back.
His quest to live his best life has taken Dr. Serio to some unlikely places.
He was the only American to work in the Organized Crime Control Department of the Soviet National Police prior to the collapse of the USSR. He later served as director of the Moscow office of a global corporate investigation and business intelligence firm. Dr. Serio is the author, co-author, or translator of nine books, including the critically-acclaimed book, Investigating the Russian Mafia.
He is also author of the Get the Nerve™ series of books, which includes Overcoming Fear: 50 Lessons on Being Bold and Living the Dream, Public Speaking: 50 Lessons on Presenting Without Losing Your Cool, and Time Management: 50 Lessons on Finding Time for What’s Important.
He has studied Russian, Chinese, and Spanish, including translating books from Russian and Spanish into English; learned to play the harmonica and guitar, and has recorded on CDs and played on stages in several countries; served as Editor-in-Chief of an international magazine; and taught at the university level, among other things.
Dr. Serio was a founding instructor of an institute for ethical leadership development for a county government agency and is a regular instructor on overcoming fear, emotional intelligence, time management, positive interaction with difficult people, leadership, customer service, public speaking, and managing personal finances at county government agencies, associations, and corporations.
He has made three documentary movies for A&E’s program, Investigative Reports, and has appeared in media around the world, including CNN, BBC, New York Times, Washington Post, Legal Realm (China), Sekai Nippo (Japan), Sol de Mexico, and others. Find out more at www.joeserio.com
August 27, 2015
Episode 20: Kris Mathis – From Success to Significance – The 8 Keys to Achieving any Goal or Dream
How do you stay focused on a goal or dream during the hard times? For that matter how do you stay focused in the good times? According to my guest, Kris Mathis, “life is going to test you and ask you how bad do you want this?” Sometimes you have to find a way out of no way.
Are you living in fear of excelling? Have you learned how to win? Want to turn a struggle into a victory? Lot’s of questions during this show with even more answers to help you find the right questions and answers to move you forward or perhaps just start you on your path from success to significance. And yes, we define what both of those mean in this context.
After you listen to the show tweet what success and significance mean to you to me at @TheLauraSteward
Kris Mathis is a Grand Rapids, Michigan native who has went on to have a successful career and reach international prominence as a world-class motivational speaker and author of the best-selling book, “From Success to Significance: The 8 Keys to Achieving any Goal or Dream” written by Kris Mathis with Shannon L. Harris. Kris has shared his life changing message with over 50,000 people all over the world through the power of his book, videos and live appearances.
Kris has been featured on dozens of television and radio shows across the country. His client list includes companies like United Way, Goodwill Industries, Amway World Head Quarters, and dozens more of high schools, colleges, non-profits, and corporate companies.
Kris is also a weekly columnist for the Grand Rapids Times Newspaper in Grand Rapids, MI. and he serves on the Board of Directors for an organization called Arbor Circle, a mental health agency for youth and families.
As one of the most in-demand speakers today, Kris is most notably known for his ability to take his personal experiences and make them heartfelt and engaging in a way that very few speakers rarely can. Kris uses profound truths coupled with anecdotal principles to motivate, inspire, and educate audiences on how to create a larger vision for their lives; overcome the obstacles in their path; and then go on to achieving their goals and dreams. Kris’ story of growing up in one of the most poverty stricken neighborhoods in Grand Rapids, MI., being homeless, and suffering from a rare facial paralysis has become one that is changing the lives of people all over the world! Website: www.krismathis.com
