How to Get People to Know About Your Product, Service or Project and Make Them Want It.
As entrepreneurs we are great with creating products, services and projects yet sometimes we are surprised when we don’t get the numbers of clients we want buying those same creations of ours. Marketing gets expensive and for startups often outside the budget. So what do you do? How do you promote your offerings in a way that gets people to realize they wanted what you have to offer all along?
We are not talking about manipulation. We are talking about targeted promotion that is strategic. The ALS ice bucket challenge is the latest great example of promotion success. I believe beyond their wildest expectations. They thought outside the box, or in this case outside the bucket, and have raised over $50 million dollars for ALS research over the previous year’s $80,000.
Today’s guest is a master of promotions for your business. We are going to discuss what it takes to create, design and implement projects and products and how to run a public relations campaign and build the necessary following for a project launch.
Join us at 5pm Eastern on August 27, 2014 with my guest JW Najarian on the All Business Radio Network. Catch replays on Stitcher and iTunes.
JW Najarian’s Resume is as ADHD as they come, from working with the Forest Service as a youth councilor, the Navy as a human research subject, to being a problems claims adjuster for Blue Shield Champus, a maintenance man at the famous Fox Theatre in San Diego, to getting his degree from ITT Tech in Electronics Engineering and becoming a computer expert and network engineer for a fortune 500 and 1000 companies.
Working as an director of operations for an international leading manufacturer firm of spa parts.
Being on the board of a successful network marketing company where he helped coordinate one of the largest one day food giveaways in the nation.
Becoming a commercial real estate loan officer and starting a very popular commercial real estate marketing website, growing popular online magazine where he has interviewed over 200 celebrities, bestselling authors, world economists and thought leaders.
JW has been quoted in several books, including 10 Steps to Successful Sales – Brian Lambert, How to Cash In on Distressed Real Estate in a Down Market – Alan Pollack and Abbey Road to Ziggy Stardust – Ken Scott.
JW has also created several mega groups on Linkedin and Twitter, including one of the top ten commercial real estate groups with over 19,000 members , the largest US Veterans group of over 45,000 vets on LinkedIn and several groups on Twitter with over 20K to 30K followers in each.
JW has learned from being in the field and by interviewing the best of the best marketers, branders, promoters and bestsellers, what it takes to create, design and implement projects and products and how to run a public relations campaign and build the necessary following necessary for a project launch.
JW is currently, consulting with a small clientele of authors to help them get their books launched to bestseller status.
