Harmony Evans's Blog, page 618
November 27, 2023
Navigating The Rise of 3p Selling
In the ever-evolving landscape of e-commerce, it’s evident that the last decade has witnessed a remarkable expansion. A paradigm shift in consumer shopping habits has transformed how we engage with products and services. From the convenience of online grocery shopping to the experience of trying on apparel within the confines of our homes, the e-commerce realm has revolutionized the retail sphere. Moreover, consumers are increasingly turning to e-commerce platforms for products they once only considered purchasing after in-store trials. Notably, beauty-specific e-commerce has seen an exponential surge, nearly quadrupling between 2015 and 2022.
As we traverse into the next phase of e-commerce’s evolution, one entity reigns supreme: Amazon.
As the world’s largest e-commerce company, boasting a market capitalization exceeding $1.3 billion, Amazon significantly shapes the trajectory of e-commerce trends.In 2023, we observe a discernible trend where brands progressively favor third-party, or 3P, selling.
What Is 1P vs. 3P E-Commerce?In a 1P, or first-party, e-commerce model, brands sell their products to Amazon, entrusting the platform to sell them to the public. Conversely, the 3P model allows brands to sell through Amazon while retaining their identity as vendors.
A 3P e-commerce model has been gaining momentum over the last few years. While about half of all Amazon vendors use a hybrid approach of both first-party and third-party selling, as of the second quarter of 2023, 3P sellers sold 60% of paid units on the platform.
Why the Shift?This paradigm shift toward 3P selling directly responds to evolving consumer buying patterns. It offers brands extended reach and more profound connections with their customer bases, driven significantly by the vast reservoir of data at Amazon’s disposal. The capacity to leverage Amazon’s extensive data resources in targeting customers throughout their shopping journey has proven irresistible to brands seeking to optimize their advertising investments.
Though a 1P marketplace might be simpler because it mimics the traditional wholesaler-retailer relationship, 3P offers vendors continued ownership, including more significant levels of visibility into sales data and more control over packaging, marketing, and category options.Operating in an Open MarketplaceThe shift to 3P also reflects the challenges many brands face in the 1P marketplace. In general, 1P sellers are more restricted. They have less control over pricing, for instance. Amazon operates as an open marketplace and does not adhere to the suggested retail price (SRP) or minimum advertised price (MAP) guidelines. Moreover, using algorithms to determine pricing strategies often leads to abrupt reductions to compete with marketwide discounts.
However, despite the shift from 1P to 3P, brands wishing to leap must be ready for the demands of an open marketplace. They will need to summon their external and internal resources to support demand planning, content creation, SEO, marketplace compliance, and promotional strategy and logistics. Will the move be worth it?
How Brands Can Benefit From Moving to 3PWeighing up 1P vs. 3P e-commerce means considering how your brand will maximize the opportunities of a move to third-party selling. How will you make the most of its benefits as other companies rush to do the same? Start with these tips:
1. Access Innovations as They ArriveAmazon is at the forefront of e-commerce innovation and implements new technology to improve its services. As a third-party seller, you will gain access to data tools, giving you deeper insight into sell-through performance, the long-term value of customers, the share of the basket, and other essential marketing metrics. And, when Amazon gets involved with generative AI, you know it will change the marketing game.
2. Elevate Your Brand PresenceSuccess in the 3P model hinges on elevating your brand within Amazon’s ecosystem.
Crafting a distinct brand identity and showcasing unique qualities is paramount in standing out among the vast array of sellers.Leveraging the storytelling tools available to 3P sellers can enhance your brand’s visibility and appeal.
3. Diversity Revenue StreamsAccess to a larger market means access to more diverse revenue streams, which can be revitalizing for brands looking to grow and potentially add new product lines. Plus, acting on some of the other opportunities of third-party selling — such as brand-building social media or collaboration with influencers — can give your brand extra power in the marketplace so that those diverse revenue streams keep multiplying.
The truth is that nearly all e-commerce companies could benefit from the 3P model of e-commerce. The question is, how will you manage that transition and properly support its growth? When will be the right time in your strategy as a business to leap, or are you already prepared?
Featured Image Credit: Provided by the Author; Photo by Christian Wiediger; Unsplash
Solomon Hedaya Chief Growth Officer at Front RowJoining Fortress in 2021, Solomon Hedaya has been an essential piece of Fortress’s growth efforts. He leads all organic and inorganic growth activities across the entire platform, including M&A transactions, long-term strategy, partnerships, business development, joint ventures, and investments. In addition to finding and closing the strategic deals that led to what is now known as Fortress Group, Solomon helped lead the integration process to onboard each partner under the Fortress umbrella. It comes as no surprise that Fortress’s monumental growth happened with Solomon on the team. He has 15 years of experience in the retail and consumer industry as both an operator and M&A dealmaker, sold his family’s handbag company to Centric Brands, where he then served as senior director of M&A and business development, and began his career as an investment banking analyst at Financo Raymond James, a boutique advisory firm focused on consumer, fashion, and retail.
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Score a big EA Sports FC 24 discount this Cyber Monday
FIFA is dead, long live EA Sports FC. The EA title is now naming-rights-less but it remains very much the same, except for a big discounted price for Cyber Monday.
We are now in the era of the £70 AAA game and that’s not ideal. But, the latest and greatest football title from EA has been massively reduced. You can grab EA Sports FC 24 (PS5) for just £41.99 right now, that’s a solid 27% off.
It’s a solid deal for a AAA game that hasn’t been out all that long. The deal isn’t quite as good as the savings you might expect given it started at a price of £70, as it has been previously slashed down to around £59 on Amazon before this Cyber Monday cost cut.
Save 27% on EA Sports FC 24 for Cyber Monday
You can currently snap up EA Sports FC 24 for just £41.99 for Cyber Monday, an impressive £17 off the new football title.
We haven’t fully reviewed EA Sports FC 24 here at Trusted Reviews quite yet but a few of the team have gotten their boots on for a kickabout and it’s very much a typical iterative bump to the previous entry. The looks are a tad updated with the move from FIFA 23 to EA Sports FC 24.
Some of the big features touted by EA Sports include the new HyperMotionV system which aims to provide a more realistic experience than ever, and that’s boosted by new PlayStyles to make players feel more authentically themselves than ever. The new SAPIEN player models inside the upgraded Frostbite Engine make for extremely realistic player models too. Ultimate Team has been boosted by the inclusion of Women’s football for the first time ever, widening the net when it comes to creating your true dream team.
All the usual bits are there alongside Ultimate Team too, with Seasons, Pro Clubs, Player Career and Manager Career all present and correct. So, at just £41.99, Cyber Monday is undoubtedly the best time to pick up EA Sports FC 24 yet.
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Holiday & New Years Lookbook
Holiday season means… well, quite obviously, holiday outfits!! During this time, it’s very easy to be bombarded with too many options. Do I go for lace? Or velvet? Although both are great options, below are some of the party styles that are hottest right now! Whether you’re doing a no fuss maximalist dress or sultry rhinestone ensemble, there’s a key phrase! – Treat yourself, and don’t be afraid of a little GLAMOUR! Find my purple sequin look above here!
Crystal Luxe
Shine bright like a diamond. From the Saint Laurent rhinestone embellished boots (FYI there’s a Karen Miller dupe of it too!!), to the dripping-water-like crystal effects, crystals and rhinestones are having a moment this year! The chicer sister to sparkles and glitter, rhinestones will give that demur glamour look. Especially in low lighting evenings, they’re a scene stealer. Pair with black satin, red lipstick, a few spritz of your favourite perfume and you’re holiday ready.
Maximalist Glam
Holiday season is the perfect time to bring on some serious glamour! For my last day at Miami Art Basel, I wore an off-shoulder dress for a Valentino Event! It’s high statement with little fuss – ideal for when you want that red-carpet feel without the hours of preparation. Instead of layering or finding matches, opt for maximalist glamour and let the outfit do the talking!! My earrings are from Zara here!
A Sequin Affair
For an all round sparkle look that looks and feels expensive, sequins are perfect for you! The best part of sequin outfits is that they’re very easy to wear too! Sequins give that extra comfort while still feeling special. When going for a sequined outfit, why not try a bolder colour like the deep purple skirt I’m wearing? – It doesn’t all have to be silver and gold. In fact, an unexpected colour is much easier to dress up or down! What are you wearing for the holidays?
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Nescafe’s Dolce Gusto coffee machine has fallen below £30
If you’re searching for a pod coffee machine that’ll make a statement in your kitchen, look no further than this unmissable deal on the Nescafe Dolce Gusto Piccolo XS.
The pod coffee machine has dropped to just £27.99 this Black Friday. That’s a ridiculous 75% saving on its regular £113.35 price, meaning you’ll save £85.36 by shopping today.
Save 75% on the Nescafe Dolce Gusto pod coffee machine
The Nescafe Dolce Gusto Piccolo XS has plummeted to just £27.99 this Black Friday. Save a whopping £85.36 when you pick up the pod coffee machine today.
AmazonWas £113.35£27.99That’s enough to stock up on months’ worth of pods or to put toward presents this Christmas.
The Dolce Gusto itself would make an excellent gift for the coffee lover in your life. It’s also a nice treat for yourself if you’re looking to step up your coffee game in the cold winter mornings.
The Dolce Gusto Piccolo XS is a pod coffee machine capable of crafting more than 40 different hot and cold espresso-based drinks.
The machine is easy to use and mess-free thanks to the pod functionality that supports pods from Nescafe, Starbucks and more.
It also features an eco mode that tells the machine to automatically switch off after one minute, ensuring you don’t waste any unnecessary energy.
Looking for a different deal?If you’re looking for a device that’ll make smooth hot chocolate and frothed milk for your cappuccinos, check out this deal on the Lavazza A Modo Mio Milk Easy.
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Pope Red Francis Goes from Meeting with Transgender Sex Workers in the Vatican to Accusing Jews of Terrorism | The Gateway Pundit
This article originally appeared on JoeHoft.com and was republished with permission.
Pope Red Francis went from holding a transgender rally at the Vatican to targeting Jews. This man does not represent Catholics.
Over the past few days, Pope Francis invited a group of transgenders to the Vatican.
FOX News reported:
Pope Francis hosted a group of transgender women — many of whom are sex workers or migrants from Latin America — to a Vatican luncheon for the Catholic Church’s “World Day of the Poor” last week.
The pontiff and the transgender women have formed a close relationship since the pope came to their aid during the COVID-19 pandemic, when they were unable to work. Now, they meet monthly for VIP visits with the pope and receive medicine, money and shampoo any day, according to The Associated Press.
Shortly after that, Red Francis went after the Jews in Israel for going after the murderers, rapists and kidnappers who stormed their country on Oct 7:
Pope Francis has triggered a backlash from Jewish groups who see his comments over the Israeli-Palestinian war as accusing both Hamas and Israel of “terrorism.”
The pontiff met Jewish families with relatives held hostage by Hamas, and Palestinians with families still in the Gaza Strip. He told an audience in St. Peter’s Square in the Vatican City that he recognized suffering on both sides, saying: “This is what wars do. But here we have gone beyond wars. This is not war. This is terrorism.”
This Pope does not speak for Catholics. He’s destroying the church.
Fresh from his transgender rally at the Vatican, The Pope targets the Jews.
A proper commie. https://t.co/JY97SAPrZg
— Jordan Schachtel @ dossier.today (@JordanSchachtel) November 24, 2023
Pope Red Francis is part of the operation to take over the world by destroying all things good.
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This outstanding Xbox Series X deal is a Black Friday highlight
This year’s Black Friday sale event will go down in history as the first time we’ve seen heavy discounts on the Xbox Series X, so if you’ve been waiting to buy the console, this is the perfect time to take the leap.
But which is the best Xbox Series X deal available right now? We’ve searched the web to answer this question, and the best of the lot has been on eBay. The online retailer is offering the Xbox Series X for just £341.86 when you use the code OFFER5 at checkout.
Save £138 on the Xbox Series X for Black Friday
If you’ve thought about grabbing Xbox’s most powerful console then now is the time, with it down to £341.86 on the ShopTo store over on Ebay (using code OFFER5).
EbaySave £138Now £341.86The Xbox Series X usually retails for £479.99, so you’ll be saving a whopping £138.13 by jumping on this superb eBay deal. This is also the cheapest price we’ve found across the web, even beating Amazon’s deals.
Is the Xbox Series X worth buying?Our review of the Xbox Series X two years after release
ProsSleek and premium designXbox Game Pass offers a stunning level of valueQuick Resume is a game changerSSD makes games and applications faster than everConsUser interface and overall design is very familiarNot as many high-quality exclusives as PS5 and SwitchThe Xbox Series X is a powerhouse of a console, providing excellent 4K gameplay and access to AAA gaming. The design has been hugely modified from the previous generation, offering a sleek and stealthy look. A big sell of the new console is the growth of Xbox Game Pass (which is available across other Xbox consoles) with a stunning range of games available for a monthly price, and they look best on the Series X. The new onboard SSD also gives you fast loading times and the brilliant Quick Resume feature that lets you bounce from game to game.
If you want to find out more, make sure you take a look at our comprehensive Xbox Series X review.
Looking for a different deal?Fancy a quality peripheral to go with your Xbox Series X purchase or just looking for something different? The stunning 5-star Asus ROG Azoth keyboard is down to £222.99 for Black Friday. If you aren’t committed to a new Xbox, do check out our best Black Friday Nintendo Switch Deals for offers on Nintendo’s device, as well as our Black Friday Deals for a bumper set of deals.
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November 26, 2023
New South American President Orders End to Drug Decriminalization Experiment: ‘A Whole Generation of Addicted Children’ | The Gateway Pundit
American liberals have been getting some bad news lately from Latin America.
Not only did last week see the election of a libertarian fan of former President Donald Trump to the presidency of Argentina, another new South American leader much closer to the border just overturned a policy in his own country that U.S. leftists have been pushing for years.
Maybe progressives can learn something from the neighbors to the south.
Daniel Noboa was sworn in Thursday as Ecuador’s president, a role that citizens are demanding he uses to restore the public safety that drug cartels and other criminal organizations robbed them of at the decade’s start. https://t.co/vJcM5hiANs
— PBS NewsHour (@NewsHour) November 23, 2023
On Friday, according to Agence France-Presse, Ecuadorean President Daniel Noboa dumped a policy of decriminalizing possession of small amounts of drugs, declaring that it “encourages micro-trafficking in schools and creates a whole generation of addicted children.”
It applies to “up to 10 grams of marijuana, 2 grams of cocaine paste, 1 gram of cocaine, 0.10 grams of heroin, and 0.04 grams of amphetamine” for personal use, according to the Washington Examiner.
The policy was instituted a decade ago by the country’s then-president, socialist Rafael Correa, according to AFP.
In the intervening 10 years, Noruba, 35, has apparently seen too much. Inaugurated on Thursday, he took only a day to make his announcement about repealing the policy.
“Long a peaceful haven between major cocaine exporters Colombia and Peru, Ecuador has seen violence explode in recent years as enemy gangs with links to Mexican and Colombian cartels vie for control,” AFP reported.”Homicides quadrupled between 2018 and 2022, climbing to a record 26 per 100,000 inhabitants.
“It is on track to keep climbing.”
In short, the law of unexpected consequences remains in effect.
Huge social policy changes based on ideology rather than reality will always have unpleasant results, no matter how well-intended they are (or claim to be). Sometimes that result is exactly the opposite of what the intention was.
In 2020, Oregon decriminalized possession of small amounts of hard drugs. It was a measure approved by 58 percent of the state’s voters, according to a Washington Post report from Nov. 19.
(As an aside, Oregon is run by Democrats and votes entirely by mail. Probably doesn’t mean anything at all.)
The idea was, ostensibly, to”transform addiction by minimizing penalties for drug use and investing instead in recovery,” the Post reported.
But in a result that should have surprised literally no one with any sense, things haven’t worked out quite that way. Drug use has grown, gotten worse, and gotten more deadly.
As the Post reported, “even top Democratic lawmakers who backed the law, which will likely dominate the upcoming legislative session, say they’re now open to revisiting it after the biggest increase in synthetic opioid deaths among states that have reported their numbers.”
Even the leftist publication The Atlantic has been compelled to report the results of Oregon’s experiment as a failure.
An article published in July noted:
“But three years later, with rising overdoses and delays in treatment funding, even some of the measure’s supporters now believe that the policy needs to be changed. In a nonpartisan statewide poll earlier this year, more than 60 percent of respondents blamed Measure 110 for making drug addiction, homelessness, and crime worse. A majority, including a majority of Democrats, said they supported bringing back criminal penalties for drug possession.”
But since liberals are largely loath to learn from reality, Oregon’s ongoing disaster hasn’t been the lesson it should be.
In California, it took a veto by lefty Gov. Gavin Newsom, of all people, to veto a measure passed by California’s even leftier Democratic lawmakers that would have allowed San Francisco to open shooting galleries around the city where illegal drugs could be used under “supervision,” the U.K. Guardian reported in June.
Across the country, in Philadelphia, a Democratic-dominated city council has been forced to pass a ban on so-called “safe consumption” sites, according to WHYY-FM (the city’s insufferably liberal NPR station). Simply having laws against drug use apparently isn’t enough to convince leftist activists that the idea is a non-starter in an already-devastated city.
For advocates of legalizing hard drugs, the arguments are always the same: Users aren’t criminals, they’re victims. And societies that punish small-time users are creating a problem where no real problem exists.
Ecuador, however, has had 10 years’ experience and is documented proof, for anyone who cares to look, that the failure to prosecute the possession of of drugs like cocaine and heroin simply brings more problems than drugs cause when the government is actively attempting to keep them out of the hands of the vulnerable — especially children.
The country’s new president sees that it needs a new course.
Unfortunately, this country can never expect American leftists to decide to change theirs.
This article appeared originally on The Western Journal.
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This Pico 4 discount might be the best VR deal this Black Friday
Amazon is currently offering a 32% saving on a Pico 4 VR headset bundle, making it one of the best value-for-money ways to get into VR right now.
That’s right, you can grab a proper, fully immersive VR headset with three games thrown in for only £259 all-in on Amazon today. The three games you get bundled in include Arizona Sunshine 2, Green Hell VR and Warplanes: Battle over the Pacific.
This Pico 4 discount might be the best VR deal this Black Friday
The Pico 4 is not far from the quality of the Meta Quest 2 headset, and yet has been reduced to a bargain price in the Black Friday sale.
AmazonSave 32%Now £259Billed as a great lightweight all-in-one headset in our review, the Pico 4 has a tonne going for it, from image quality to comfort. If you want to try out VR without breaking the bank, this is one of the best devices to do so.
Let’s start with the visuals. The Pico 4 can produce proper 4K images, with 105 degree field of view, for excellent immersion with consistently sharp output. Its refresh rate tops out at 90Hz, which is very smooth too.
It manages to do all this internally, without needing input from an external source. While this does mean it can’t handle some of the most demanding titles, like Half Life Alyx, for the price the performance is very good indeed.
The freedom of movement it offers is great – it’s completely wireless and weighs under 300g, meaning you shouldn’t feel tethered or weighed down at all while in use. While it’s definitely comfortable enough for extended use, VR isn’t really great for long sessions at the minute anyway, so hopefully the 2 hour battery life isn’t too much of a negative either.
Overall, the Pico 4 is a recommended product even without the discount, so if you’re looking to dip your toe into the VR world for the first time without investing a tonne then this deal is a fantastic opportunity to do so. Make sure to grab a pair while the deal still stands.
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USC Professor Suspended and Barred from Campus For Saying, “Hamas [Terrorists] Are Murderers… Every One Should be Killed, and I Hope They all are Killed” | The Gateway Pundit
The University of Southern California has placed economics professor John Strauss on paid administrative leave, with an additional ban from setting foot on campus, following comments he made about Hamas terrorists during a student protest.
On November 9, amidst a sea of students advocating for a ceasefire in the Gaza Strip and commemorating Palestinian “civilian” casualties, the 72-year-old scholar reportedly lost his academic poise and exclaimed, “Hamas are murderers. That’s all they are. Every one should be killed, and I hope they all are killed.”
His video immediately went viral online for telling the truth. The digital uproar led to administrative action, with Strauss being placed on paid administrative leave and barred from campus.
.@USC is forcing tenured Prof John Strauss to teach his classes remotely for the rest of the semester after a doctored video circulated that made it seem like he had wished death on all Palestinians. In actuality, Strauss said, “Hamas are murderers. That’s all they are. Every one… pic.twitter.com/Lru9CpAUKw
— Canary Mission (@canarymission) November 22, 2023
According to the LA Times, a petition demanding Strauss’s dismissal has garnered over 6,500 signatures, while a counter-petition defending him as a victim of misinformation has attracted more than 9,000 supporters.
It comes as no surprise to many that USC is defending a terrorist organization, considering that US universities are influenced by extreme left-wing ideologies, which are indoctrinating the youths.
Hamas is widely recognized as a terrorist organization by various countries and international bodies. The US State Department designated HAMAS as a foreign terrorist organization in October 1997 due to its history of violence and attacks targeting civilians.
Hamas terrorists have ruled Gaza since 2007. In 2007, Hamas militants dug a tunnel under the Fatah headquarters and blew it up and then took over the territory.
And Hamas did this while they were holding “peace talks” with Fatah! Since 2007, Hamas has had 100% control of the Gaza Strip. That means when funds are donated to the Gaza Strip, they go through Hamas.
On October 7, 2023, Hamas, the Palestinian Islamist militant group, initiated a series of coordinated attacks against Israel. This offensive, which included an unprecedented land, sea, and air assault launched from the Gaza Strip, targeted various areas in Israel. The attack commenced on a Sabbath day, coinciding with several Jewish holidays.
The Hamas terrorists massacred over 1,400 Israelis and took over 200 people hostage on October 7, committed mass rape, Arutz Sheva reports, according to survivor testimony and interrogation of captured terrorists gathered by the Israel Police’s special Lahav 433 unit.
Over 700 testimonies have been collected from massacre survivors. Police called it “the largest investigation case since the founding of the state of Israel.”
The police have more than 50,000 videos from the terrorist attack and are using facial recognition software to identify which terrorists committed which specific crimes, Arutz Sheva writes. The police also have hundreds of cell phones which belonged to terrorists from Gaza.
A USC professor told protesters, “Hamas are murderers. That’s all they are. Every one should be killed, and I hope they all are killed.” He was then suspended and barred from campus. @MattHjourno https://t.co/nuBuENhV1i
— Peter Baker (@peterbakernyt) November 26, 2023
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Snag an impressive 45% off a capable Nextbase dashcam
Black Friday is a great time to pick up a new smartphone, maybe some smart home tech or that appliance you’ve been eyeing up – but it’s also a great time to pick up car tech.
That includes dashcams, which can actually reduce your car insurance premiums if you let your insurer know you have one, so it’s well worth investing.
One particularly tempting dashcam deal we’ve spotted offers a whopping 40% off the premium Nextbase 222XR dashcam, bringing it down to £89.95 from its £159.95 RRP. However, clicking the additional 5% voucher on the Amazon listing drops it even further, down to just £85.95, for a total of £74 off.
Snag an impressive 45% off the Nextbase 222RX
Amazon has an impressive 40% off the Nextbase 222XR dashcam, but with an additional 5% voucher on the listing, it comes down to an even more tempting £85.45.
That’s a particularly tempting deal as the Nextbasde 222XR comes with both front- and rear-facing dashcams, as opposed to the front-only dashcams you tend to see at the sub-£100 price point.
It also boasts premium features like a 140-degree wide-angle lens that Nextbase claims can cover six lanes of traffic, along with features like 1080p recording, a polarising filter, intelligent parking mode protection and G-sensor motion detection to automatically save clips in the event of a car crash.
Essentially, if you’re looking to cover yourself with a dashcam to capture potential accidents, the Nextbase 222XR is an affordable way to do so.
While we’ve not had a chance to review the Nextbase 222XR dashcam for ourselves, the Amazon ratings seem to paint an overwhelmingly positive picture, with an average of 4.5 stars out of 5 across a whopping 2,945 ratings.
One Amazon reviewer praised the performance of the dashcam, claiming that it’s an “excellent product” and that it “records everything and is easy to install, [provides] good value for money”. Those claims are backed up by other reviews, most of which seem to focus on just how easy it is to set up and operate.
Other reviews praise the quality of the video captured by the dashcam, with one reviewer claiming that the “picture is good quality”.
Combined with the tempting price tag of the dashcam, this looks to be an excellent deal on a solid dashcam.
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