Marcel van Marrewijk's Blog, page 115

September 6, 2017

Potjevergaderen is nominated for the Vegan Awards!

Our Seats2Meet location ‘Potjevergaderen‘ has been nominated for the Vegan Awards! It’s the first 100%plant-based location. Nothing in their interior, catering or even the biscuits with your coffee contains animals. Vote for the ”beste vegan nieuwkomer” via this link. You’re also welcome at their Seats4Locals every 1st and 3rd Wednesday of the month, to book your seat or meeting space go here.







We love our office


A post shared by lekkerineenpotje (@lekkerineenpotje) on May 8, 2017 at 6:17am PDT





The winner will be announced during the VegFestNL that will take place in Utrecht, on October 29th. On the biggest vegan festival in the Netherlands, you will also find food, clothes, books, lots of information about veganism, and of course, lots of vegan enthusiasts people so you can share your experience. You can know more about the event here.


And in case you were wondering about the name Potje Vergaderen (pot meeting), it comes from Lekkerineenpotje (tasty in a pot). The company that creates vegan beauty products has in common with Potje Vergaderen its owner: Dewi Van de Waeter. You can buy her products here or experiment a few of them at S2M Utrecht CS.







Lekkeropdepost! #cottoncandy #lekkerineenpotje #cadeautje #pakketje #kersttip #cadeauvoorhaar #vegansofig #cosmetica


A post shared by lekkerineenpotje (@lekkerineenpotje) on Dec 8, 2016 at 2:25am PST





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Published on September 06, 2017 04:26

TaxJar is looking for a Digital Marketing Specialist



Opportunity via WeWorkRemote

TaxJar has an immediate opening for an enthusiastic, highly-experienced, and creative Digital Marketing Specialist who is fanatical about helping SMB businesses save time on sales tax.

This is a full-time remote position, available to folks located in the continental US only.

About TaxJar

TaxJar is the leading technology solution for busy eCommerce sellers to manage sales tax and is trusted by more than 9,000 businesses. We were founded to help eCommerce owners spend less time on sales tax and more time growing the businesses they love. We’re passionate about creating simple solutions and leveraging technology to solve complicated sales tax issues. We’re not just about sales tax though, we’re a technology-driven company focused on providing a great experience for both merchants and developers.

We offer TaxJar Reports , a simple web-based reporting tool that organizes sales tax data into return-ready reports by state; AutoFile, a service that automatically files sales tax returns; and SmartCalcs API, a modern, accurate, sales tax API for developers to outsource sales tax rates and calculations. For developers, we have created an helpfulAPI demo environment and also are fanatics about creating and maintaining great API documentation.

We’re a happy team and we all really love what we do. We’ve created a space where high-achievers can succeed, but are also safe to fail. We’re profitable and focused on growing TaxJar sustainably. We’re always learning how to make TaxJar the best place to work for all of us, and not just another tech startup. We’re always looking for an amazing new teammates to come share in the excitement of solving real-world problems with technology.

About the Marketing Team
The TaxJar marketing team’s mission is clear: get more eCommerce businesses to experience TaxJar to manage their sales tax reporting, filing and calculations. Our team demonstrates the tremendous value in cost and time-savings in choosing to fully automated solution like TaxJar for their sales tax needs.

The marketing team’s goal is to maximize the number of qualified customers that begin our free trial and ensure the highest percentage of those folks end up as a customers on the other side. Our team is small, but we have a huge impact on the business. We work very closely with sales, success, product development, and content teams in order to deliver on these goals.

Our approach to this goal is achieving incremental wins through a series of creative tests and new experiments, and we always measure the results. Our team can wear many hats and we are looking to expand with a talented digital marketing specialist that fully understands how to make meaningful impact in our space.

We’re looking for someone that moves fast, thrives amidst change, and is a solid team player. We’ll dig into opportunities both traditional and new, but there will be clear priorities to stay focused to get the most important stuff done first.
10 things About You…


You’re an analytical thinker. You’ve got the ability to look at large sets of data to determine trends and impact of marketing experiments. You understand how to use data to drive analysis & insight, rather than just reporting the facts.
You can see the full-picture. You’re thoughtful and organized. Before beginning a project, you take the time to understand both “why we’re doing this” and “why it makes sense to do this now”.
You’re a pro at communicating. When working with the team and externally with customers, you’re a pro at both communicating clearly and listening to feedback. You have excellent visual and verbal communication skills. You’re a great writer who can effectively and creatively communicate TaxJar’s value to businesses across a variety of formats and platforms. (Note: this is not a content-heavy role).
You have great attention to detail. You’re able to proofread copy and ads to ensure high quality communications are standard.
You’re creative and passionate about marketing to our customers. You are motivated, excited and eager to dive into new ways that we can spread TaxJar’s message to more potential customers. This gets you excited to get up for work each day.
You have a strong work ethic, you meet deadlines and requirements of internal and external customers by responding promptly and thoroughly with all types of requests.
You’re an excellent project manager who can be counted on to deliver quality results for multiple projects to completion on a deadline.
You’re a team player. You step in to help when others need you and your job is to make “all boats rise” on our team. You’re also fully open to giving and receiving thoughtful, constructive straightforward feedback as you learn and grow.
YOU’RE EXPERIENCED. This is not an entry level position. You’re an experienced growth marketer and are open to experimenting in new and creative ways of attracting potential new customers to try TaxJar. (We’re Looking for a marketer with ~2-3+ years working within an in-house marketing team or agency environment).
You’ve worked in the SaaS or B2B space and have shown an ability to market to all parts of the funnel.


If that sounds like you, here’s what we need you to help with:


Develop and manage marketing communications projects from concept, execution to delivery
Manage and expand our social media marketing to drive measured impact on the business. Own, grow and develop the content management of all platforms where we have a presence (Facebook, Twitter, LinkedIn, etc.). Continue to leverage our existing content and define perspectives for how social plays into our overall marketing funnel.
Initiate tracking and reporting models to measure return on investment (ROI) and drive measured optimization of digital marketing campaigns throughout the entire funnel. Always be willing to dive into our data and help the team understand how we’re doing and where we can improve.
Maximize SEM campaign performance with creative messaging, promotion and optimization of landing pages and assets. Refine, test, and optimize digital lead-generation programs for continued improvement on ROI (AdWords, Retargeting, Facebook, AMG, etc)
Manage and coordinate content for video projects for YouTube
A/B test new ideas to help drive stronger conversion rate from current messaging.
Willingness to occasionally travel and attend in-person trade show and live events with customers.
Bring a creative and open mind to the team that is ready to take on and test new opportunities as we discover them. If you have a great idea, let’s hear it and go design a test around it!

You’re familiar with these tools and concepts


SEO, SEM, Google AdWords, Facebook (FBX), Doubleclick Bid Manager (DBM), Amazon Media Group (AMG), Quora Ads, etc
Drip.co, Zapier, Canva, Optimizely, Groove, Google Analytics, Hootsuite, Woopra
WordPress CMS
Proficient in Microsoft Office/Google Docs (Can create and manipulate spreadsheets with pivot tables, vlookups, etc)

Preferred Qualifications


Background and knowledge in eCommerce a big plus.
Video production experience is highly desirable.
Understanding of HTML and CSS.
Expert knowledge of Adobe Creative Suite (Illustrator, InDesign, and/or Photoshop)
Small business ownership experience or previous history of selling products on a website or marketplace (Amazon, eBay, etc).


We offer all of our employees amazing benefits. Visit www.TaxJar.com/jobs for a full list of our benefits and to learn more about how we work and what we stand for.



Apply via We Work Remote

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Published on September 06, 2017 02:21

Let’s Colour uses walls to unite people

This last Monday I’ve been to the Great Minds Meeting, promoted by Masterpeace. The non-profit and non-governmental organization supports the events every year since 2014 and reunites hundreds of people making changes to create peace. The theme this year was inclusiveness, joining a group of speakers and inspirators with incredible stories. I attended two and would like to share them with you. This article here is the story of Let’s Colour.


The project that was born from the partnership of Masterpeace and AkzoNobel, an Egyptian organization, gained power during the protests in Cairo. There, when the people were approaching the main square, the government raised a wall to stop them. In the woke of the next day, when the protesters approached the square again the wall was still there, but it transformed; an anonymous artist painted on the wall what you could see on the other side of it. Even though the wall wasn’t down, it empowered the protesters to keep on. From that came the inspiration to create Let’s Colour.



The project already united people in 40 cities to paint 100 walls and the results are stunning. They reunite volunteer artists and the local community to create something unique and uplifting. The initiative also unites with local paint supplies to get the necessary materials for the colorful walls. If you would like to participate you can see how here or go to the project’s website to see what is going on nearby you.

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Published on September 06, 2017 02:02

Let’s Colour uses walls to unite people

This last Monday I’ve been to the Great Minds Meeting, promoted by Masterpeace. The non-profit and non-governmental organization supports the events every year since 2014 and reunites hundreds of people making changes to create peace. The theme this year was inclusiveness, joining a group of speakers and inspirators with incredible stories. I attended two and would like to share them with you. This article here is the story of Let’s Colour.


The project that was born from the partnership of Masterpeace and AkzoNobel, an Egyptian organization, gained power during the protests in Cairo. There, when the people were approaching the main square, the government raised a wall to stop them. In the woke of the next day, when the protesters approached the square again the wall was still there, but it transformed; an anonymous artist painted on the wall what you could see on the other side of it. Even though the wall wasn’t down, it empowered the protesters to keep on. From that came the inspiration to create Let’s Colour.



The project already united people in 40 cities to paint 100 walls and the results are stunning. They reunite volunteer artists and the local community to create something unique and uplifting. The initiative also unites with local paint supplies to get the necessary materials for the colorful walls. If you would like to participate you can see how here or go to the project’s website to see what is going on nearby you.

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Published on September 06, 2017 02:02

Let’s Colour uses walls to unite people

This last Monday I’ve been to the Great Minds Meeting, promoted by Masterpeace. The non-profit and non-governmental organization supports the events every year since 2014 and reunites hundreds of people making changes to create peace. The theme this year was inclusiveness, joining a group of speakers and inspirators with incredible stories. I attended two and would like to share them with you. This article here is the story of Let’s Colour.


The project that was born from the partnership of Masterpeace and AkzoNobel, an Egyptian organization, gained power during the protests in Cairo. There, when the people were approaching the main square, the government raised a wall to stop them. In the woke of the next day, when the protesters approached the square again the wall was still there, but it transformed; an anonymous artist painted on the wall what you could see on the other side of it. Even though the wall wasn’t down, it empowered the protesters to keep on. From that came the inspiration to create Let’s Colour.



The project already united people in 40 cities to paint 100 walls and the results are stunning. They reunite volunteer artists and the local community to create something unique and uplifting. The initiative also unites with local paint supplies to get the necessary materials for the colorful walls. If you would like to participate you can see how here or go to the project’s website to see what is going on nearby you.

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Published on September 06, 2017 02:02

Let’s Colour uses walls to unite people

This last Monday I’ve been to the Great Minds Meeting, promoted by Masterpeace. The non-profit and non-governmental organization supports the events every year since 2014 and reunites hundreds of people making changes to create peace. The theme this year was inclusiveness, joining a group of speakers and inspirators with incredible stories. I attended two and would like to share them with you. This article here is the story of Let’s Colour.


The project that was born from the partnership of Masterpeace and AkzoNobel, an Egyptian organization, gained power during the protests in Cairo. There, when the people were approaching the main square, the government raised a wall to stop them. In the woke of the next day, when the protesters approached the square again the wall was still there, but it transformed; an anonymous artist painted on the wall what you could see on the other side of it. Even though the wall wasn’t down, it empowered the protesters to keep on. From that came the inspiration to create Let’s Colour.



The project already united people in 40 cities to paint 100 walls and the results are stunning. They reunite volunteer artists and the local community to create something unique and uplifting. The initiative also unites with local paint supplies to get the necessary materials for the colorful walls. If you would like to participate you can see how here or go to the project’s website to see what is going on nearby you.

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Published on September 06, 2017 02:02

Let’s Colour uses walls to unite people

This last Monday I’ve been to the Great Minds Meeting, promoted by Masterpeace. The non-profit and non-governmental organization supports the events every year since 2014 and reunites hundreds of people making changes to create peace. The theme this year was inclusiveness, joining a group of speakers and inspirators with incredible stories. I attended two and would like to share them with you. This article here is the story of Let’s Colour.


The project that was born from the partnership of Masterpeace and AkzoNobel, an Egyptian organization, gained power during the protests in Cairo. There, when the people were approaching the main square, the government raised a wall to stop them. In the woke of the next day, when the protesters approached the square again the wall was still there, but it transformed; an anonymous artist painted on the wall what you could see on the other side of it. Even though the wall wasn’t down, it empowered the protesters to keep on. From that came the inspiration to create Let’s Colour.



The project already united people in 40 cities to paint 100 walls and the results are stunning. They reunite volunteer artists and the local community to create something unique and uplifting. The initiative also unites with local paint supplies to get the necessary materials for the colorful walls. If you would like to participate you can see how here or go to the project’s website to see what is going on nearby you.

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Published on September 06, 2017 02:02

September 5, 2017

Facebook launches a marketplace functionality

If you got on Facebook lately, you might have noticed a change. In the online version, in the bottom menu, instead of the app showing messages, it’s now showing a marketplace. The same happened in left corner menu in the browser.


The change has been coming for a while now. After noticing the increasing number of people in groups with the sole purpose of selling and buying products, the network was quick to create price functionalities and communication channels with the sellers. Now in what it seems like the last step for it, they launched their marketplace. Yes, you don’t have to be in hundreds of groups to find good deals nearby you!


The categories are housing, entertainment, clothing $ accessories, family, electronics, hobbies, vehicles & bicycles, and classifieds. Facebook also gives you the option of only searching the free articles, as a viral initiative that started on Facebook was Free Your Stuff, a group where everything is for free, and it is already present in several cities around the world.


It is also unclear the business model of the marketplace as Facebook is not charging anyone for uploading something for sale. What we can expect is that in the future they can charge for ads in that section or charging for a highlighted place in the marketplace. It still to be seen. But I am curious to see what comes out of it. Maybe the next house you are going to buy comes from Facebook. Why not?


Beyond what Facebook will do with its new functionality, I am even more curious about what the user will do. In the free section, people look for owners of lost documents they found. Maybe the next thing is a Facebook Lost & Found? Or maybe you can be the first author who launched a book only for sale on Facebook?


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Published on September 05, 2017 03:17

September 3, 2017

Platform als natie? | Van deel- naar platformeconomie | Discussie arbeid en platformen


De eerste schrijfweek is een feit. Langzaam maar zeker beginnen de contouren van het boek vorm te krijgen. Eigenwijs als ik ben deelde ik deze week al de ruwe inleiding van het boek. In deze editie weer 5 mooie artikelen die ik van mijn duiding en visie voorzag én een uitnodiging voor een tof event volgende week waar ik deel van uit mag maken. Goede week!




Platformeconomie top 5


Waarom een leven onder Google niet eens zo gek is | De Morgen


Mooie essay van de bevriende economiefilosoof Rogier de Langhe in de Vlaamse krant De Morgen. Ik interviewde Rogier vorige zomer tijdens een boottocht door de Utrechtse grachten. Waar de meeste discussies gaan over hoe overheden de macht van techplatformen als Google en Facebook in kunnen perken, gooit hij de knuppel in het hoenderhok. Hij stelt: ‘De overheid van de toekomst lijkt meer op Google dan op België, en dat is niet per se een slechte evolutie.’


Eerste tip: ga het stuk lezen en vorm je eigen mening. 


Wat gedachten bij dit stuk: 



“Kleinere structuren en kortere ketens zouden een revolutie ontketenen in administratieve vereenvoudiging.” Dat zou inderdaad geweldig zijn, zij het niet dat dit los staat van de discussie of een platform als Facebook of Google de macht heeft of de overheid zelf in staat is om zich als een platform in te richten zoals (daar is ie weer) Estland. 
“Een van de grootste hotelketens ter wereld, Marriott, biedt wereldwijd 1

miljoen slaapplaatsen aan en heeft daarvoor 250.000 personeelsleden nodig. Airbnb biedt evenveel slaapplaatsen aan, maar heeft daarvoor honderd keer (!) minder mensen nodig. Beeld je in dat er morgen een platform opstaat dat overtuigend kan aantonen dat het België kan runnen met honderd keer minder personeel.” Dit klinkt mooi, maar klopt natuurlijk niet. Wat Airbnb doet is anderen faciliteren, je zou dus het personeel van de Marriott holding en het management dat bij de hotels zelf werkt dus moeten vergelijke met de 3.100 medewerkers van Airbnb. Dan komt Airbnb er alsnog beter vanaf, maar vergeet dan ook niet dat zij van scratch af aan zijn begonnen en langzaam maar zeker ook zelf steeds inefficienter zullen worden. De hosts en hostesses, de kamermeisjes en al het andere uitvoerende personeel: dat zijn de mensen die hun huis via Airbnb verhuren, de sleuteloverdracht doen en de schoonmaak van de listings. Die cijfers zie je nergens terug en dat zijn natuurlijk ook verborgen kosten die in geen enkele kostprijs worden meegenomen




Nadenkend over dit stuk zie ik dat er eigenlijk twee verhaallijnen / scenario’s door elkaar lopen. 



De groeiende macht van digitale platformen als Google en Facebook;
De grote voordelen die platformen met zich meebrengen en hoe dit kan worden ingezet om een land te besturen en organiseren.

Dat maakt dat je te snel een oordeel over het stuk klaar hebt staan. En dat is zonde.


Belangrijk is om deze twee los van elkaar te zien. Een Google die een land gaat besturen lijkt mij een slecht idee. Een land bestuurd met een korte termijn aandeelhoudersbelang (oh, dat is nu ook zo: na 4 jaar wil je herkozen worden), zonder transparante agenda en zonder enige inspraak vanuit de gebruikers (de burgers) lijkt mij niet wenselijk. 


Wat wel enorm interessant is om te filosoferen hoe de elementen die platformen succesvol maken in te zetten binnen een (digitale) overheid. Die participatie samenleving, wat in de praktijk meer uitkomt om een ‘over de schutting smijt festijn’, zou met de platformgedachte (het faciliteren en empoweren van…) een enorme stap vooruit zijn. Betere efficiency, gebruik van data, een overheid app store waar burgers en bedrijven hun eigen oplossingen voor kunnen bouwen, betrokken burgers via crowdsourcing zodat bestuurders zich verantwoordelijk voelen én er niet elke 4 jaar 80% zwevende kiezers de laatste dag beslissen op wie zij gaan stemmen (op wie het hardst roept), matchfunding vanuit de overheid…. Noem maar op. Ja, de overheid als platform heeft een enorm potentieel. Maar dan wel bedacht vanuit een (soort van) democratisch beginsel en niet vanuit een VC mentaliteit. 


En kijkend naar Rogier zijn laatste zin: “De overheid van de toekomst lijkt daarom wellicht meer op Google dan op België.” is dat ook precies wat hij in gedachte heeft.



De deeleconomie heeft zijn onschuld verloren – Trouw – Blendle


Leuk stuk waarin de verschuiving van het sentiment over de deel- en platformeconomie in een goede context wordt geplaatst. En een goed voorstel om de term deeleconomie te laten vallen wanneer we het hebben over platformen als Uber en Deliveroo en om het voortaan over de platformeconomie te hebben. Hoewel dit natuurlijk niet nieuw is, is het wel goed dat dit soort geluiden nu ook meer in de mainstream media komen. Dat draagt bij aan de acceptatie van een nieuw begrip en op de lange termijn een betere situatie dat iedereen weet waar hij/zij over praat. 



Deelfietsen veroorzaken nu veel overlast in grote steden. Zo kan het wél


Goed stuk in De Correspondent met een interview met twee Nederlandse deelfiets iconen. Een stuk waarin wordt aangegeven dat gedeelde mobiliteit een enorme kans is voor steden, mits je het goed aanpakt. Dat betekent visie, beleid en handhaving. 


Een mooie top 4 van hoe deelfietsen volgens de geïnterviewden wél een succes kunnen zijn in steden:



(Deel)fietsen moeten fietsen en niet stilstaan. Spreek een maximumtijd af dat de fietsen gemiddeld stil mogen staan (zeg: 90 procent van de fietsen moet elke dag minstens één keer worden gebruikt). Anders moeten ze worden weggehaald.
Open data. De gemeente krijgt inzage in de locatie- en gebruiksgegevens, zodat ze hier ook zelf beleid op kan maken en kan controleren of de deelfietsen voldoende fietsen.
Overal een fiets met één account. De deelfietsen moeten aan een open standaard voldoen zodat de reiziger met één account of app fietsen van verschillende aanbieders kan openen.
De overheid moet niet verwachten dat vrijwilligers die open standaard gratis kunnen ontwikkelen, terwijl commerciële partijen daar niet aan meewerken. Hier is geld voor nodig. En medewerking van grote commerciële partijen, waar de overheid gewoon eisen aan moet stellen.


Dit is Dara Khosrowshahi, de uitgesproken ex-vluchteling die waarschijnlijk de nieuwe topman van Uber wordt  | Sprout


“De nieuwe roerganger van Uber wordt geen vrouw, maar een in Iran geboren man die naam maakte in de reiswereld.” Altijd goed om te weten wie nu de opvolger van Travis bij Uber is geworden. Sprout maakte er een mooi stuk van. 



Amazon Mechanical Turk Workers Have Had Enough | WIRED


Interessant onderzoek / experiment rondom een duurzaam alternatief voor Amazon Mechanical Turk: een ‘gig economy’ platform waar vele mensen op afstand kleine digitale klusjes doen voor anderen. Hoewel het platform goed werkt, heerst er veel onvrede onder de gebruikers. En dan in het bijzonder de aanbieders. 


Wetenschappers ontwikkelden een alternatief: Daemo. Hoewel het een sympathiek platform is geworden, is het maar de vraag of het concept schaalbaar was. Los van dat heeft het onderzoek interessante resultaten opgeleverd: 


“Daemo offers a fascinating case study for tackling the intractable challenges posed by gig work. In its short lifespan, the platform begun to demonstrate what labor advocates have long known to be true: The Daemo team has observed that higher pay and clearer communication results in higher quality work and more reliable performance—and employers, or, in this case, requesters, seem willing to pay a premium for better work. Daemo has also found, through surveying hundreds of workers, that nearly all of them would be willing to switch to an alternate platform with better pay and communication—as long as there’s enough work there for everyone. Milland, skeptical though she may be of Daemo itself, has noticed the same thing.”


Oftewel: er is ruimte voor een alternatief. 



Zijn jouw keuzes nog echt jouw keuzes? – Bits of Freedom


Goede food4thought van Bits of Freedom. In dit stuk wordt ingegaan op persuasion profiling. De natte droom van iedere marketeer, maar is dit maatschappelijk wenselijk? Tijd om meer transparantie in dit soort zaken te krijgen. 


Events


Toekomst van werk #15: Werken in de platformeconomie – Pakhuis de Zwijger


“Hoe beschermen we freelancers bij platformen zoals Deliveroo en Uber?” Deze vraag staat centraal volgende week donderdag tijdens een bijeenkomst in Pakhuis de Zwijger. Met een aantal mooie namen (en die van mij) in het panel. Aanrader. 


In de media


Een gewaarschuwde menigte telt voor veel | Het Financieele Dagblad


Artikel in het FD over de belangrijkste risico’s en vraagstukken bij crowdfunding. Ik deelde in dit artikel mijn ervaringen van de campagne die ik in 2011 deed voor de Engelse vertaling van mijn boek Brand Expedition. 



DE LESSEN VAN UBER'S SCHANDALEN: TEGENSPRAAK, CULTUUR EN ZORGVULDIGHEID – F5 – ideeën, kennis en netwerk


Interview met mij en Hans van der Loo over het leiderschapsdilemma bij Uber. 


Contact

Advies of duiding nodig of op zoek naar een spreker? Neem gerust contact op via mail (martijn@deeleconomieinnederland.nl) of telefoon (06-50244596)


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Published on September 03, 2017 23:15

August 30, 2017

Meditation 101

First things first, this article is called meditation 101 because that’s the stage of my knowledge on meditation. Another thing I would like to clarify is that, even though I am not a master of meditation, I would like to share about it anyway because it makes me feel good, and I like to share everything that is good. So, with that out of they way, I would like to share some things I’ve learned about meditation.


Anyone can meditate everywhere

No, it doesn’t take a tatami, a meditation pillow, a yoga mat or incenses and tea. You can meditate while you commute, or in the comfort of your sofa or bed. You don’t have to practice yoga or be a vegan. Not even a vegetarian, actually. Meditation started as a Buddhist practice, but it has been scientifically proven that it improves your health. Those same studies proved that meditation can reduce stress, anxiety, depression, insomnia and even chronic pain or cancer. So it’s not only about being zen, but it’s about mental and physical health.


Meditation is not about not feeling or thinking

Meditation is not about completely emptying your brain from thoughts. It’s about being able to not judge them. The result of this is not making them bigger than what they are. You know when your friend is in a situation and you can give great advice, but when it comes to yourself it feel harder? Well, that’s what meditation is about. Is about stepping back and watch your thoughts, in that way you can remain calm, slow down and know what is the best thing to do in a given moment. Cool, right?


0,1 second

That’s the approximate time between you feeling something and acting on it. It might seem very immediate when we are at the peak of a feeling and we want to express it. Truth is, in our culture, we learn to repress some of what we consider ‘negative’ feelings as anger, sadness or frustration. By repressing a feeling we don’t learn how to deal with it, which can lead to several problems. But, if all of us act on our anger, we end up hurting each other. The solution for that dilemma is what meditation gives.


Instead of repressing or acting on a feeling, if you can amplify that 0,1 second, you can learn to manage it. To question, why am I feeling like this? What do I want to do with this feeling? Look back, just like a friend giving advice, and be able to feel it, understand it and go through it.


An invitation

So, if you think that is cool and you want to try it out, I would like to invite you to meditate. There are several ways of doing it, and you can choose yours. But if you feel a little bit lost on where to start, I am going to share how I started. First, I downloaded the app Pause, three years ago. For me, it is still the best when I want to meditate by myself. But lately, I have been looking at guided meditation to understand better the technics of it, and I have been using the app Headspace for that. I swear I am not being paid to write this, those are really my tips, and as I said, you can start however you feel like it. Here is a video from Headspace that explains in a short and simple way what meditation can do for you.



 


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Published on August 30, 2017 06:57