Denise Duffield-Thomas's Blog, page 30

8 Sacred Money Archetypes®: What are they and how to use them

Hi there,

Each of us is a unique combination of eight money personality types. When it comes to money, are you an Accumulator, Alchemist, Celebrity, Connector, Maverick, Nurturer, Romantic, or Ruler?

The exciting thing about this framework is that your unique path to wealth starts with learning how you naturally attract and repel money according to your combination of Archetypes.

The way you run your business needs to be aligned with your unique money personality.

You can't blindly follow generic marketing advice or copy someone else's business model - it might be completely wrong for your particular archetype!

Knowing and understanding your money personality will set you on your path of least resistance to more money.

Learning to leverage your strengths will make business so much easier, fun and profitable. 

Everything will flow once you know and understand your money personality.

If you're obsessed with personality quizzes, you'll love going deeper into your Sacred Money Archetypes®. It's literally game-changing!

What are Money Archetypes?

Money Archetypes are a way of understanding how you are in the world, especially around finances - how you think, feel, and behave with money. 

Of course, they are all about how you relate to money and wealth, but, as founder and creator of The Sacred Money Archetypes® program, and my money mentor, Kendall Summerhawk, explains, 

“The way we do money, is the way we do everything.” 

So discovering and working with these archetypes will affect all areas of your life and business.

You’ll be able to 

earn more money from your natural strengths, 
understand your unique gifts, 
overcome money challenges,
design your business model and attract ideal clients,
create the perfect role for your unique money personality.

Sounds good, huh?!

Let’s take a look at each of the eight money archetypes in more detail. You might instantly recognize yourself in one or two of them!

The 8 Sacred Money Archetypes®

Remember, your true personality is a combination of your top three archetypes, which you discover by taking The Sacred Money Archetypes® Quiz. 

Here’s an overview of each of the eight archetypes.

The Accumulator – The Inner Banker

You’re the archetype that makes things like saving, investing, and accumulating money look easy! You have a natural ability to create financial stability.

The Alchemist – The Inner Idealist

The literal definition of an Alchemist is someone who transforms things for the better through a seemingly magical process. If you’re an Alchemist, your way of relating to money can be very interesting indeed!

The Celebrity – The Inner Big Shot

Put simply; you were born to be a STAR! You have no problem spending money to enhance your self-image or status.

The Connector – The Inner Relationship Creator

You always put people and relationships first. As a Connector, you’re smart enough to know that the relationships you form can also be a “connection” to bringing in the money. 

The Maverick – The Inner Rebel

As a Maverick, you’re marching to the beat of a different drum. You may not always be the most consistent with money, but you DO know how to attract it, make it, and use it to push ahead of the crowd, even when there’s risk involved. In fact, you LOVE risk!

The Nurturer – The Inner Sponsor

The Nurturer has a strong compulsion, need, and commitment to care for others. This can come at the expense of yourself and your own needs. But no doubt about it, the NURTURER cares about money and appreciates it too.

The Romantic – The Inner Hedonist

As a Romantic, the pursuit of luxury and comfort is extremely important and, quite frankly, the ONLY way to go!

The Ruler – The Inner Empire Builder

You LOVE empowering people and enriching their lives through your business as a Ruler. You thrive on creating, innovating, and building something of lasting value.

Get my key lessons you need to learn for each archetype and how they might be sabotaging you.

Which of the 8 Money Archetypes are you?

Want to find out which of the eight archetypes are your dominant ones and learn how to use this information to achieve greater success and freedom?

 >> Take the quiz here!

You’ll discover so much about yourself and your unconscious money beliefs by taking this quiz.

I’ll send you a free video training with your results to help you apply what you’ve learned straight away. 

How do Money Archetypes affect your business?

Your Money Archetype impacts everything in your business. How you market yourself, how you price your products and services, and how much you allow yourself to earn.

The difference between those who continue to struggle (maybe their whole lives) and those who interrupt the pattern and turn things around is this:

People who become incredibly successful with money honor their true selves

The truth is - you're a unique combination of all 8 archetypes, and knowing your profile is a game-changer.

How to use your Sacred Money Archetype®

You might be wondering how this works in the real world. 

Learning to leverage your strengths and run your business in alignment with your personality is the key to earning more money without burnout. 

Here’s how my money archetypes show up and what it means for me in business – the challenges I face and how I’ve worked with my personality to create next-level success.

My three archetypes are Ruler, Maverick, and Romantic. 

I share the first two with my hubby, Mark. He's a Ruler, Maverick, and Celebrity. We're really similar in lots of ways, but the way we spend money is totally different. 

The Ruler is the empire builder. And the workaholic, to be honest. I love business; I live and breathe marketing and ideas. I'm always thinking about my business and how to make money. 

I was the girl with a million jobs. I worked and worked and worked. I thought the only way to make more money was to put in more hours on the hamster wheel, work twice as hard, or get another job on top of my other jobs!

Sometimes the Ruler likes to work for the sake of working! But the good news about the Ruler is that when you decide to do something, you master it, and then you usually monetize it. 

So I got smart about passive income and looked for more efficient ways of running my business. I became the Queen of Batching. I got great at outsourcing. 

One of the challenges of my Ruler personality is around taking time off and allowing myself a vacation. Mark is a Ruler too; we’re often workaholicking together. 

For example, when we have a launch, we work long hours. Business stuff takes priority over date nights, kissing, and even just being nice to each other. 

My second archetype is Maverick; I love finding new opportunities and taking big risks. I have to keep myself on track and not chase after shiny objects or spend large amounts of money after a successful launch. 

I've learned to be fairly disciplined about not starting new businesses every six months like I did in my twenties. 

The cool aspect of the Maverick in my money personality has been around goal setting. I’ve achieved some massive goals; paying off my debts, buying three houses in a year, and paying off our mortgages quickly, for example. 

My third archetype is Romantic; I love the luxurious chilled life. It also shows up for me as laziness. I’ve used that romantic side to indulge in outsourcing everything in my life that stresses me out. 

I've hired out parts of my business that are outside my zone of genius. Win!

I love treating myself like a VIP - flying business class, staying in beautiful places, and always going for the upgraded option. 

One of the biggest challenges that I've had to deal with is a real reluctance to save money. 

At the start of my business, it felt like a total waste to have money in the bank when I could use it to grow my business. And I was terrible at saving money for taxes. 

I used to feel like I had so many bad money habits. But what honestly turned it around for me was discovering more about myself and what makes me tick as an entrepreneur. 

Because I thought I had to copy what my mentors did, not realizing that they had a completely different money code to me, with different strengths, different weaknesses, and different ways of looking at money. 

I just internalized that maybe I'm just not good with money.

So when I first discovered the Sacred Money Archetypes® back in 2010, it shifted everything for me. Because suddenly, I had a personalized blueprint for success. 

And how I could leverage those things that came really easily to me, without self-sabotage. 

Are you getting some important ahas about your unique money personality? Read how your money personality can sabotage your success here.

I love personality tests, and I love doing assessments. When it comes to self-awareness, knowledge is power.   

How Sacred Money Archetypes® Can Help You

What I love about the Sacred Money Archetypes® is that it really shines a light on what's already working about your personality and your relationship with money. 

And yes, you have a unique set of archetypes, whether you believe it or not. 

When you’re aware of your own special combination, it gives you all of the insight to deal with your particular brand of challenges and pitfalls to watch out for, as well.

You can totally change your life and business based on these teachings. I've learned to make, save and invest money based on my personality type, not someone else's. 

I've learned to attract clients based on my unique gifts, not because something's trendy in the industry or because I saw somebody else get success with that marketing strategy. 

I've embraced self-love and self-acceptance because I know what I have to offer is enough. 

So if you've ever thought, "It's okay for them; they’re luckier, smarter, more connected than me," know that it’s just that they're probably working with their path of least resistance, not against it.

If you’re ready to start working in flow with your money personality, be sure to check out my Sacred Money Archetypes® program.

It will change your life and your ability to call in wealth and success.

xx Denise

 

 

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Lucky B Pty Ltd. Copyright 2022 Kendall SummerHawk 

 

How To Write and Publish Your Life-Changing Book in Five Simple Steps

Hi there,

Writing MY books – the books that stayed inside me for ages because I was too scared to unleash them onto the world – changed my life.

They gave me instant credibility, a platform to talk to people about my business and I love seeing my name in print. It’s so fun and rewarding.

Lil’ ego boost!

But that’s not why I did it.

Ever since I learnt to read and my mom bought me an Olivetti typewriter for my 9th birthday, I’ve wanted to be a writer.

A real life author - helping and entertaining people with my stories and ideas.

I wrote Lucky Bitch, Get Rich, Lucky Bitch, and Chillpreneur because they were dying to come out of me. I wanted my message to help people. 

I know you’ve got a story you’re itching to share too. I asked myself if I would regret not writing a book on my deathbed, and the answer was YES.

But it terrified me. What if people hate it?

My books are now published by Hay House but that’s not how I started out! 

It’s twelve years since I launched my first book. And my latest book, Chill and Prosper just came out and hit best-seller status! 

But back when I started, I self-published. And I did it super quick – I wrote a book in a month.

If you’ve got a story inside you bursting to come out, check out my quick guide to self-publishing. 

If writing a book is on your bucket list, get to it! You can have your book done pretty quickly if you’re motivated enough. 

I’m serious. Fast action is always rewarded by the Universe.

People often ask me how I wrote Lucky Bitch. The short answer is “I wrote a word document and made a pdf!”. But of course, there’s more to it than that.

So how do you write and publish your own book?

Five Simple Steps to Writing and Publishing Your Own Book

      Set an intention to be a published author
      Find creative ways to get it done… fast
      Decide how you’re going to publish it
      Plan how you’re going to make money out of your book
      Chill, it’s never going to be perfect

 

In a nutshell….

1. Set an intention to be a published author

The actual desire to be a published author is hugely important because without that burning desire, it might not ever happen. The fear and procrastination will derail you, so if you keep your eye on the ultimate goal, you’ll be able to get through it.

Visualize yourself with your book on book shelves. See yourself signing books and having sales come pouring in. 

Imagine your cover. Visualize being interviewed on Oprah talking about your book. Put a mock cover on your dream board.

I set an intention to write a book but I didn’t have an idea. So I asked the Universe for a “Million dollar book title”. Within a week, I came up with Lucky Bitch!

 

2. Find creative ways to get it done… fast

There’s no need to spend years writing your book. Remember at school when you would pull an all nighter and get your 5000 word essay done? Well, channel that part of yourself.

I wrote my thesis at University in less than a month, so I knew I could do Lucky Bitch in the same timeframe. My thesis wasn’t amazing but it was a solid B and definitely enough to pass. 

Yes, it would have been fabulous if I was organized and diligent, but I wasn’t.

And I’m not now. So, if you’re like me (smart but a little bit lazy and prone to procrastination), don’t wait for the stars to align. Just hustle like you’ve got a school deadline.

There are so many ways to write your book fast, such as:

Transcribe being interviewed
Asking others to contribute
Mining blog articles
Suck it up and just chain yourself to the computer!

It’s also completely worth it to outsource some of the tricky aspects like editing and formatting rather than trying to do it yourself. That saves time too. 

If you’re on a budget, you can do it all yourself. You can always improve the book later (that’s the beauty of the self publishing model).

 

3. Decide how you’re going to publish it

There are so many different options on how to get published. Traditional publishing can be harder if you’re just starting out.

Besides, if you’re a control freak, self-publishing is a great option because you can create it exactly how you want it. You can self-publish now to build a platform and use it to attract a major publishing house later. This is what I did!

I love the immediacy of self-publishing. You could literally have a book up by the end of this week. The downside is that there is a lot of crap being published out there, but the advantage is that your work will stand out

Decide which platforms you’re going to use, such as CreateSpace, Smashwords, Kindle, ebook, Lulu, etc. You can start with one and add additional formats as you go, including print format. 

There is very little cost involved and virtually zero barriers to entry. You have no excuse.

When I started out I used Amazon CreateSpace and Kindle. 

 

4. Plan how you’re going to make money out of your book

Unfortunately, writing a book isn’t necessarily the ticket to winning the lottery. I’ve had clients who are officially a “best-selling author”, but not making enough for a full time income. It sucks, but it’s true.

The most successful self-publishing stories are either very prolific writers or entrepreneurs who have a big “back end” stable of other products and services.

Create a marketing plan using everything at your disposal – social media, blogging and anything else you can think of! You’re only limited by your imagination.

The great thing is that your book can build a platform of readers who know and like you. 

Some of those readers would love to work with you further, so survey your readers and listen to what they’re asking for.

 

5. Chill, it’s never going to be perfect

I’ve seen huge best-sellers with typos. It will happen, let go of perfectionism.

The beauty of self-publishing is that you can release new editions all the time.

Also – when you put your great work out into the world, you give complete strangers the opportunity to judge your work. That can be extremely tough, but don’t let that fear derail you.

Writing a book can literally change your life. Would you regret letting the opportunity pass you by just because you’re scared or frustrated by the process?

No – so just go for it!

I can’t wait to read your book!

Love, luck and abundance,

Denise x

 

P.S. For bonus points and more money, think about the next step people can take after reading your book. Make it easy for them to reach out and work with you.

Writing my book Get Rich, Lucky Bitch was the precursor for creating my course Money Bootcamp which has gone on to help over 8,000 people. 

Every single month people read Get Rich and join my course - your book can be an incredible business card and source of leads. Done right, you will learn a lot more from your backend offers than from book royalties. 

So how will you welcome people into your world when they love the book and move them towards your course, membership or high-ticket offer?

Denise on the Mainly Moonology Podcast

 

In this episode of the Mainly Moonology Podcast, I chat with host Yasmin Boland about manifesting, money blocks, the moon, and how you can start the journey of manifesting abundance.

 We begin the journey with a simple but powerfully evocative question:

"What kind of shoes did you have in school?"

For some of us, it may not be something we placed great importance but for others, memories of hand-me-downs, making sure they take extra care of it to make them last longer, or knowing you had different shoes from your peers.

It gives you a good indicator of your relationship with money as a child.

That relationship influences how you look at your finances as an adult and how you manifest abundance as an adult.

 

Denise on the Hair of the Dog Podcast

You're allowed to make money doing what you love! 

In this episode of the Hair of the Dog Podcast, I chat with host Nicole Begley about how our stories around money are formed, and how they impact our businesses—sometimes many decades later. If you're struggling to reconcile having a fun career with having a lucrative career, this episode's for you.    

What To Listen For:

Why undercharging and overdelivering actually lessens your impact
The Hollywood trope that set you up to struggle as a creative entrepreneur
How your birth order might be impacting your money mindset
What we all learned about politeness—and now need to unlearn
How your cultural ethos can influence your business

 

 

Denise on the She Coaches Coaches Podcast

Recently, I sat down with Candy Motzek on the She Coaches Coaches Podcast, to chat about normalizing wealth and to identifying and then releasing all the sabotages holding you back.

We talk about all things money and the release my upcoming book, Chill And Prosper.

 

Denise on the Becoming More Me Podcast

I was just on the Becoming More Me Podcast and I had a wonderful conversation with Host Theresa Lear Levine that covered so much ground!

Sure we talked about my Upcoming Book Launch but we also talked about Emotional Freedom Techniques (EFT Tapping), Hamilton, the Importance of Shaving your Legs (It’s not what you think!) and shared some great 80s flashbacks and manifesting hacks!

For those of you who don’t know, the Becoming More Me show is a podcast which features guests as well as solo shows and is all about the things we have been through that have shaped our journey and what we do and believe to help us continually become more of who we want to be in this world!

My episode is now live and it was such a fantastic conversation full of so much actionable advice that I don’t want you to miss it!

Listen wherever you enjoy podcasts or, for a more immersive experience, check out the video version!

I promise lots of aha moments and laughs to raise your vibes and make your day more enjoyable!

 

Denise on the Financially Fearless Podcast

In this episode of the Financially Fearless Podcast, I chat with host Shannon Depalma about:

🤔did I start my business with debt?
🤔did I carry debt while I grew her business?
🤔why do we avoid looking at our bank accounts?
🤔how can all of us make business easier and more chill?
🤔My #1 money tip for growing a business without hustle + burn out

 

Denise on The Entrepreneurs Growth Club Podcast

 

In this episode of The Entrepreneurs Growth Club Podcast, I chat with host Charlie Day about money mindset and manifestation.

I also share my business journey and we discuss what has helped me get to where I am today.

 

 

Denise on the Weddings For Real Podcast

Do you have money mindset blocks that are preventing your business from growing and preventing you from leading your best life?

Maybe you believe that you don't deserve to charge more yet.

Or maybe you believe you shouldn't charge more because you love what you do.

Or maybe you think there's a new competitor popping up every day who charges so little, it's not worth it to raise your prices.

 Join me on this episode of the Weddings For Real Podcast, as I chat with host Megan Gillikin about clearing major money mindset blocks.

 

 

Denise on The Samantha Leith Show

It was so much fun to have an in-person interview with the fabulous Samantha Leith, motivational speaker and host of The Samantha Leith Show.

We got dressed up and chat about everything from:⁠ ⁠

Online shopping during a pandemic⁠ (hello #ADHD)
How success changes as you evolve⁠
Nail art for the Celebrity Money Archetype⁠
Creating FREEDOM ⁠

And yes, we are wearing leggings with money on them and you have to watch the episode to find out why 🤔⁠

 
 Watch here: