Denise Duffield-Thomas's Blog, page 30

Behind the scenes of my latest launch

Hey there! 

I’d love for you to join me for a tour behind the scenes of my latest launch. 

As you’ve probably noticed, we’re in the middle of launching my new Sacred Money Archetypes® business course, and this has been my most fun, creative and complex launch ever. 

In this new episode, I share some of the things that went well, some of the things that didn't, and a massive big lesson in letting go.

The first time I launches this course, I made the big mistake of just launching it as me, a Ruler. I didn’t take the time to explain to the other Archetypes why they should join and what was in it for them. 

So this time, with the new course, I wanted to step into the shoes, literally, of each archetype, complete with costumes and styled sets. 

In creating this launch, I really pushed myself outside of my comfort zone and stepped into the shoes of each of the 8 Money Archetypes, which was so much fun!   

From head to toe, and surrounded by carefully selected sets and decor I set out to make this course more fun, and tangible for you, so that you will feel completely at home when you watch the video for your archetype. 

I have wanted to redo this course for a few years now, and I’m so happy I did things MY way, 

Have a listen, and get some inspiration and encouragement that you can (and should!) do things your way as well! 

In this episode, you’ll learn;

Why I had to fight my team to get this project off the ground
Which of the archetypes took me most outside my comfort zone
How the scenery and wardrobe changes truly changed how I felt inside and how I delivered each script
The thought and strategy behind the session for YOUR archetype
Ideas for how you can use the Archetypes to uplevel your next launch

>> Click here to listen to the episode

 

 

For a complete guided tour through the sets and costumes of this launch, click here. 

 

Enrolment for my new SMA business course just opened, and we have a six-week live round kicking off next week. Click here to find out more and join us.

SMA Review - Charlotte Pardy

SACRED MONEY ARCHETYPES® REVIEW
Charlotte Pardy

Psychotherapist/Mother Wound Specialist | UK
Archetype: Ruler

I'm Charlotte, and I am a psychotherapist who works with daughters of difficult mothers. So, I'm from Hertfordshire in the UK and I'm a Ruler and Nurturer, obviously, being in the counseling professions, and an Accumulator, and they definitely clash at times, and there's a lot of creative tension there.

“If you've ever been told that you're bossy, that you're too big for your boots, this is the place for you. It's a place where you can build back that confidence that's been chipped away and lean into who you are.”

 

 

Was there anything surprising when you found out about your Archetypes?

So, for me, it was a complete surprise that I was a Ruler. I thought being in such a caring profession and everything else, I would naturally come out as a nurturer. I really did think that that was the way that I was heading, but I think, obviously, nurturer's kind of mother-type figures, and what do mothers do? They rule their little empires, don't they, and I think really for me, that's what came through, this idea that as well as having that nurturing half of me, there's still the half that counts the pennies, makes sure there's food in the cupboard, keeps building on ideas, keeps helping people growing, and keeps bringing those ideas coming through. So, it was a surprise, but when I did look and read through, it did make perfect sense for that kind of matriarch figure for me.

"So, that's been something that I've connected with quite a lot, and it's been really a revelation for me, because it's allowed me to empower myself. And it also balances out a little bit of that nurturer tendency to overgive, because I think that there's a sense in all mothers at some point that you get a little frustrated with your kids and you're like, "I'm sick of tying your shoelaces for you. You need to tie them through yourself," kind of thing. So, I think that's where that balance and that tension between the two can fit quite well together."




What are some of the sabotages you experience because of your Archetypes?

So, for me, I think I've got quite a lot of tension between my Ruler and my Nurturer. My Ruler is fantastic. It gives me a lot of drive. Like Jess, I'm always learning things. I do get dragged into that I will do something myself just because it's quicker and easier than having to explain to somebody else, and I want that efficiency. I want it to have that elegant simplicity that you have in your head, that when you do it yourself, it just comes into it. I think what's difficult with the nurturing side of things, when you add that in, is that it can give you a tendency, especially when you're doing a lot anyway, to overgive, to overwork, and to not necessarily put you first, and because you know a lot, because you do all this extra learning, because you do fill in the gaps for yourself and you don't expect other people to do that for you, what can happen is that you get into that brain-picking kind of dilemma.

Denise's little handout on this has been an absolute revelation for me because it was really hard to say no. You know that it's not efficient; it's much better to do things in groups. You know that you have more impact and you have more reach, but at the same time, there's that tug on your heartstrings that says I really should be helping, and that's the part of the nurturer and the ruler that's at odds because the ruler wants to keep building, wants to keep hitting targets, and if you're constantly getting brain-picked and giving stuff away for free, it then kind of makes you feel like you're failing.

"And I've had to really put in a big boundary here around how much of my time I give for free and how I'm going to do that and how I say no."




What would you say to someone who is looking to join Sacred Money Archetypes®?

For me, if you've ever been told that you're bossy, that you're too big for your boots, this is the place for you, because it's a place where you can build back that confidence that's been chipped away, you can really lean into who you are, and the great thing is that knowing that you want to do something for yourself, knowing that you've got that big vision, that's fantastic.

"The thing that I found that was really great for me with SMA was how to put that together into a strategy, because when you've got ideas going here, there, and everywhere, you need discernment, you need to be able to get a plan behind that to make it actionable, and SMA helps you to do that step by step, and I really enjoy just sharing my money archetypes, talking about it, and just being okay with being me."

SMA Review - Jess Keating

SACRED MONEY ARCHETYPES® REVIEW
Jess Keating

Best Selling Author, Scientist & Soul Coach | Canada
Archetype: Ruler

My name is Jess Keating and I am really excited to be here today. And I am from, it's outside of Ontario, it's out of Toronto, Ontario, Canada. And I am a Ruler, a Maverick and an Accumulator.

"It is permission to be yourself. I would highly recommend it, especially to Rulers, because it is such an amazing way to know yourself better and then to actually put that self knowledge into action in your business to make more money."

 

 

Was there anything surprising when you found out about your Archetypes?

The thing, honestly, the thing that hit me first, it was like, 'Yep, that's me." And the second part of that was when we did the quiz. People are sharing their answers and all of these lovely women that I know were like, "Oh, I'm a Connector, I'm a Nurturer. And I'm whatever." And I was just like, "Am I a jerk?" And I remember just being like, "Oh, it's okay. I'm allowed to be this way."

 

What are some of the sabotages you experience because of your Archetypes?

So, yeah, I was going through the course earlier today and one of the things that came up was that you want a Ruler for that gentle butt kicking. And I was like, "Yep, that's okay." And I can recognize a lot of my sabotages around being a ruler, I don't actually think that the traits of the rulerness were the sabotage. It was my own sense of shame over them. If that makes sense. It was the feeling of, "Oh, I need to be more Connectory. I need to be more Nurturing or whatever" and not truly allowing myself to lean into my strengths there. The minute I hired somebody to do the nitty gritty tech stuff, that was just a huge, huge level up for me just being able to do that.

And recognizing, I think you also say we tend to do things the hard way or find the harder way to do things. And there's a line that you mentioned in it as well that was just because you can do something doesn't mean you should. And that for me, I have a real love of learning. I love to know, "Oh, how does this work? How does this work?" And I really had to start asking myself the question, say to myself, like, "Okay if you spent a few hours, you could figure this out." I could figure out how to set this up tech wise, or I could figure out how to dig into this person's personality and figure out how to sell them or whatever. But I had to ask myself, "Do I want to get good at this task?" And if it wasn't something that actually appealed to me, I had to give myself permission to just either outsource it or nine times out of 10, you could just not do that thing and your business is going to be fine.

 

What would you say to someone who is looking to join Sacred Money Archetypes®?

Oh gosh. So where to begin? I think if you are a Ruler, I believe that you are innately a visionary. I believe that you are an empire builder and that you are here to really shake things up a bit. And I have to say from my experience, all of the stuff that life is conditioning you to and telling you is a defect is actually really the gold mine that rulers have.

"So SMA is just such a fantastic place to step into and explore all of those parts of yourself that you maybe thought were not so great. You maybe thought that they were bugs in your system that you needed to fix, but instead that's how the system is built to work best. So being able to recognize that and see yourself mirrored, not only on paper in what you're seeing in all the materials, but also in the people who also identify as rulers, and all of the cool qualities that they embody, that broader sense in community and ecosystem of what rulers can accomplish when they lean into their gifts, when they work through all the self sabotages."

We can forget that not everybody thinks the way we do and that's a good thing, right? But it's finding a way to work with all of the community that you want in your life and in your business. And to not maybe leave people out that you didn't intend to, or to invite people in that would really make your business even richer. So as others have said, it is basically permission to be yourself that you didn't even realize you were waiting for. And I would highly recommend it, especially to Rulers, but pretty much across the board because it is such an amazing way to know yourself better and then to actually put that self knowledge into action in your business to make more money.

Why generic, cookie-cutter business advice won’t work

Hi there, 

I’m sure you’re not new to the online business world.

Like me, you’ve probably done a million courses on marketing, sales, and confidence. 

Or you’re constantly reading business and personal development books, listening to podcasts, and dreaming about the possibilities for your own life. 

And I bet you’ve done a lot of personality tests too. 

Most creative entrepreneurs I know are hungry for insights and advice on how to grow a business. You’re ready to develop more confidence or create new habits to grow into your full potential. 

Working for yourself is an incredible privilege – one that gives you creative freedom, uncapped earning potential, and the chance to make a significant impact. 

I know a lot is happening globally, but we still live in an incredible time. 

Creative people who have a dream have the tools and technology to make it happen – without significant investment or financial backing from investors. 

Imagine what our grandmothers could have created with all the tools we have available to us. 

Freedom, choice, and the privilege of experimenting with creative dreams. 

But here’s the big problem: 

How do you know what works?

How do you know whose advice to follow? 

And what do you do when you face that inevitable fear, resistance, and procrastination? 

Personally, I’ve wasted thousands of dollars following business advice that just didn’t feel authentic to me. 

Most business gurus teach what they know.

But ultimately, what works for them doesn’t automatically work for you. 

Your working pace, creative process, or motivation might be completely different from other people’s.

And it can be tough to find a mentor who looks like you or understands the stage of life and business you’re at.

So if you’re following cookie-cutter advice, it can lead to frustration or burnout. 

I discovered the best way to create a thriving business is unique to your money personality, and now I want to share the secret with you…

You can build your business on intuition or through painful trial and error…

You try to change who you are or copy the gurus.

Or you can short-cut that journey with a more personalized path for you. 

Taking your individual strengths, values, needs, and challenges into consideration. 

You still have to take responsibility for your results – but you don’t have to start from scratch.

To help you honor who you truly are and fast-track your success, I created eight video workshops - one for each Money Archetype - to give you tailored coaching on leveraging your strengths and making more money. 

Click here to take the Archetype Quiz and get your personalized training from me.

The complete FREE workshop is available now. 

Your Money Archetype impacts everything in your business. How you market yourself, how you price your products and services, and how much you allow yourself to earn.

The difference between those who continue to struggle and those who interrupt the pattern and turn things around is this:

People who become incredibly successful with money honor their true selves.

It’s time for you to discover your path of least resistance and your unique path to wealth. 

Click to take the quiz and join your Leverage Your Strengths Workshop now

xx Denise

P.S. Even if you’ve taken the quiz before and you think you know about your Archetype, I can not recommend enough that you take a closer look.

Every part of this free workshop is tailored to your Archetype so you get practical, real-world tips that you can immediately implement to make more money. 

Honestly, if all you do is take the workshop to see my 40+ costume and the different sets for each of the 8 Archetypes, it’s totally worth it. Huge fun. 

See you on the inside! 

 

 

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Lucky B Pty Ltd. Copyright 2022 Kendall SummerHawk.

How Sacred Money Archetypes® can transform your business

Let’s dispel this big MYTH…

You don’t need to change who you are or have a particular personality type to succeed in business. 

But you do need to learn to leverage your unique strengths and do business on your terms. 

Maybe you’ve followed a successful business guru and implemented the business strategy they claim will make you millions, but it just didn’t seem to work for you.

Perhaps you’ve tried other courses and been left thinking, “Why hasn’t it worked for me? Look how successful they are”

If you’re like most of my clients before we work together, maybe you’re resigned to just having to work harder.

But you’re already working harder and longer, and the line between business and personal life is increasingly blurred. So you tell yourself that “it’ll get easier soon.” 

Before you know it, you’re approaching burnout (if you’re not already).

You’re doing business in a way that feels forced, stuck and unnatural to you. 

You’re doing tasks that are outside of your zone of genius, and you’re pushing through resistance and fear. 

You feel overwhelmed, overworked, frustrated, isolated, lonely, and confused. 

You know that something has to change… Now!

I want you to know that you don’t have to change who you are to be successful, but you do need to work to your strengths and do business in harmony with your Archetype. 

And I’ve got so many examples from my current clients to show you that it is possible to do business your way…

I’ve been doing $25,000 cash months

"I’m a rebel in my industry; I’ve always done things a little bit differently. I’ve always marched to the beat of my own drum. For me, SMA was like a deep permission - I've literally been this way forever. And now it's really up to me to embrace it and bring it into every part of my business."

KIERRA JONES
Visibility & Sales Messaging and Mindset Coach, USA  | Read More
Archetype: Maverick

 

It really gives you the tools to work with yourself and trust that you really can do anything.

"I've loved the SMA course, it's been so good. It has revealed so much about what I have to work on. It’s helped me to see what is going on inside my head and to not let those shadow thoughts get in the way. It really has helped with my relationship with my fiance too, because now I know he's a Romantic and it's so much easier to deal with things together now."

ANNE BRUCE
Veterinarian, Finland
Archetype: Ruler

 

I’m here to change the world!

"SMA has been a permission slip not to finish everything. I've got so many ideas and it’s taken me years to get to where I am now. As an Alchemist I realized I'm here to change the world. I’m now owning my space and I feel at peace."

JANET TSE
Life Happiness Consultant, Hong Kong | Read More
Archetype: Connector

 

I don't have to over give

"I will say it really gives you an insight. It gives you an insight into yourself already. You personally, and the people around you. And you start to realize that, oh my gosh, like I can't move forward if I don't have this knowledge."

PATIENCE MODEVI
Mindset Coach, UK | Read More
Archetype: Nurturer

I no longer work weekends &  increased my fees!

"It was interesting finding out I was Accumulator and realizing actually I'm quite good at numbers and quite frugal with it. Numbers, detail and caution are part of my personality. Since discovering SMA, I've moved to a coach consultant model, which has enabled me to massively increase my fees. And also, I've got happier clients. I've streamlined everything so I'm focusing on one target market and two main services. I've stopped working weekends and evenings."

JENNY BRACELIN
Business Mentor, UK | Read More
Archetype: Accumulator

 

So there you have it. It is possible to run your business and make more money on your terms. 

My new business course is designed to help you do exactly that and earn more without hustle. 

Click here to read almost 100 reviews and case studies of how the Sacred Money Archetypes® business course has helped so many entrepreneurs like you.

SMA has helped people of all Money Archetype in all sorts of businesses all over the world. 

And we all have one thing in common - we want to make more money by leveraging our strengths and not fighting our weaknesses - no more pushing or hustling. 

SMA is about finding your path of least resistance and creating more abundance and chill.  

I know this framework will help you, and I can’t wait to see you become one of our next inspiring case studies.

xx Denise 

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Lucky B Pty Ltd. Copyright 2022 Kendall SummerHawk.

Do you know WHY your customers buy? And what turns them off?

Have you ever asked your customers what makes them excited to buy something and what turns them off?

I recently got the opportunity to interview a big diverse group and asked precisely that. 

Not surprisingly, it was really different for everyone.

And not necessarily things that you’d expect.  

I actually did this to try and avoid a repeat of one of my BIGGEST ever mistakes in business. 

And now, I can use these insights in my marketing, branding, and sales pages to make sure people feel understood. 

So they feel safe to buy.

And I’m going to share this with you too - for free. 

When you can use this - ethically and with understanding, you can:

✅ Make your marketing messages more meaningful
✅ Make people feel safe to buy from you
✅ Leverage the effort you put into your launches. 

So I’ve added a new BONUS video to my Leverage Your Strengths and Make More Money workshop to show you exactly why people buy and why they don’t. 

And I’ve put it all into a free PDF checklist for you.

Click below to watch the workshop and access Bonus Video 4 about why people buy

It is totally fascinating to hear what turns people on and off!

This is really valuable information, no matter who you’re serving. 

This video will help you put yourself in your clients' shoes and connect with the language they need to hear. 

This knowledge is literally priceless. 

I can’t wait to hear your ahas - I know you’ll get excited to implement these ideas today! 

xx Denise 

 

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Lucky B Pty Ltd. Copyright 2022 Kendall SummerHawk.

How my biggest business mistake inspired a music video

 

 

I made a music video (for real) 

This was so much fun and I’m so excited to share this with you.

This “Do the quiz” music video was inspired by one of my biggest ever mistakes in business. 

Watch the video then click here to learn more about the mistake and how you can avoid it. 

Can you spot the eight different Money Archetypes in the video. Which one are you? 

If you haven’t take the Money Archetypes quiz yet, click here to find out your results and watch the customized Leverage Your Strengths workshop for your personality. 

Warning… this will get in your head. 

xx Denise

 

 

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Lucky B Pty Ltd. Copyright 2022 Kendall SummerHawk.

Why I don’t give business advice

Hey there friend!

If you don't know, I'm a Virgo, so I'm practical and live to be helpful.

Ever since watching Oprah after school, I've always wanted to help.

I was always the kid who was trying to help my friends, solve their problems, or encourage them to go for their dreams.

And even though I love talking business with my friends now, I have a strict rule.

I don't give business advice.

And it's a rule in my money mindset course and with members of my community too. 

Why? Because it depends.

There are too many variables - it's impossible for me to give business advice WITHOUT knowing more information.

And there's one crucial piece of information I need that changes everything. 

There's one thing in business that impacts your…

… income
… marketing
… business model
… hiring

And even the type of customers you should help.

When you fully get this, it will have a huge impact on the joy and abundance you feel in your business.

This secret is something I usually only teach with my private clients or on my retreats. 

The vital insight I'm talking about (that has transformed my business and the businesses of hundreds of entrepreneurs like you) is…

 

Your Money Archetype. 

When I know your natural preferences - your strengths and weaknesses with money - I can give you game-changing, money-making, bankable business advice. 

Each of us is a unique combination of eight money personality types. 

When it comes to money, are you an Accumulator, Alchemist, Celebrity, Connector, Maverick, Nurturer, Romantic, or Ruler?

CLICK HERE to take the Money Archetypes Quiz to find out.  

The exciting thing about this framework is that your unique path to wealth starts with learning how you naturally attract and repel money according to your combination of Archetypes.

You can't blindly follow generic marketing advice or copy someone else's business model - it might be entirely wrong for your particular archetype!

Knowing and understanding your Archetype will set you on your path of least resistance to more money.

Leveraging your strengths will make business easier, more fun, and more profitable. 

I've developed a new free workshop based on the Sacred Money Archetypes® framework and launched a new business course so you can get tailored business advice from me based on your personality. 

Curious to find out which of the 8 Archetypes are dominant for you and what this means for your business?

>> Take the Money Archetypes Quiz today  

This quiz lets you discover so much about yourself and your unconscious money beliefs.

I'll send you free access to the Leverage Your Strengths and Make More Money workshop for your specific Archetype to help you apply what you've learned straight away. 

Enjoy! 

xx Denise 

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Lucky B Pty Ltd. Copyright 2022 Kendall SummerHawk.

 

My biggest mistake in business and how to avoid it

 

I want to tell you about a HUGE screw up I made in my business. 

It's really embarrassing. 

Even though I am successful and have a multi-million dollar business I am not immune to the sabotages of my own Money Archetypes. Watch the video to find out more.  

This was a hard lesson to learn - not everyone thinks the same way you do - or makes purchase decisions the same way. 

And that’s why when it comes to pricing or marketing - you have to step out of your own archetype and into the shoes of your customers. 

As a Ruler, I have a million money-making ideas that I want to implement ALL AT THE SAME TIME and I love learning about how to make more money. 

The first time I launched my Sacred Money Archetypes® business course, I marketed the course like a Ruler.  

We had 40,000 people do the quiz the first time, and I thought - wow, this will be my best launch ever. 

I thought if just 1% of people would join - we’d have 400 people buy. 

But here's how I screwed it up: 

I thought people like me would join - who would immediately see that it would make them more money. 

And so, I didn't really explain the benefits to the other archetypes. 

I was just like, "do the quiz, then buy my course and make more money".

(This mistake even inspired a music video called “Do the quiz” - watch it here)

It didn't go well at all. 

Because not everyone is a Ruler like me. 

Some people needed more information and a personal reason to join. 

Accumulators didn't understand the benefits or the potential return of their investment. 

Connectors didn’t see how it would help them help others.  

And to Mavericks, it just seemed like yet another boring business course. 

And we had less than 100 people join - out of 40,000 people who did the quiz. 

We hit just 25% of my very realistic goal. 

Which cool - I loved the heck out of those first people - but it was a perfect example that generic marketing doesn't work. 

Marketing is powerful when it has specific touches that make people feel special. 

You can target your work to appeal to your most compatible archetypes, or you can make a few tweaks that work for many people but without going generic and cookie-cutter. 

This type of knowledge is power. 

It's inclusive. 

It's kind. 

And it's way more effective. 

So, do you know WHY your customers buy?

I do now! 

And I’m going to share it with you too. 

When I got the opportunity to interview a big diverse group of entrepreneurs of different Money Archetypes, I asked each group, what makes you excited to buy something and what turns you off? 

Some people like to check the refund policy, make a pros and cons spreadsheet or google for a discount code.

But not surprisingly, reasons why people buy or don’t buy were really different for every archetype.

And not necessarily things that you’d expect.  

I now use these insights in my marketing, in my branding, and on my sales pages to make sure people feel understood. 

So they feel safe to buy. 

And there are just a few things that Accumulators for example, really need to see, or they won’t buy. 

Generic doesn’t work. 

That’s why, for my recent SMA launch, I did 8 different sets with little touches to appeal to each archetype. 

I hired a stylist to do 8 different fashion looks - and I changed up each workshop to speak specifically to the different archetypes. 

It might be really subtle but it’s those subtleties that make a huge difference. 

When you know how to do this - ethically and with understanding, you can:

Make your marketing messages more meaningful

Make people feel safe to buy from you

And leverage the effort you put into your launches. 

Knowing the desires and fears about each archetype even gives you ideas about what resources, freebies, courses to create, books to write and what passive income ideas will resonate most with your audience. 

It’s fascinating stuff! 

That's why I put together a brand new Sacred Money Archetypes® course, totally upgraded with new modules on marketing, passive income, branding, etc and a ton of bonuses on how to really leverage this information. 

But before I also have a surprise bonus for you. 

TOTALLY FREE. 

Click here to watch my Leverage Your Strengths and Make More Money workshop where I show you exactly what the archetype groups told me about why they buy and what turns them off. 

And I’ve put it all into a pdf checklist for you. 

And there are a few tiny tweaks that you can implement straight away to make more money. 

Let’s go! 

 

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Lucky B Pty Ltd. Copyright 2022 Kendall SummerHawk.

When you clash with your partner’s Money Archetypes

 

 

Are you and your partner on the same page regarding money goals, spending, and saving? 

My Money Archetypes quiz could shine some serious light on what you both need to thrive and how to navigate tricky times.

Learning this framework with my partner has been relationship-changing - probably relationship-saving - for us. 

In my latest podcast episode, my husband, Mark, and I are in conversation about our Money Archetypes and how they complement and clash with each other.

Click here to you can find out what your money archetype is, and you can ask your partner to take the quiz as well. 

Plus you'll get to watch the NEW free workshop about your leveraging your strengths and overcoming your money challenges in business. 

I'm a Ruler, Maverick, Romantic. 

The Rulers are all about building and monetizing, loving being in business. 

Mavericks are all about wanting to break the rules and taking risks. 

And Romantics are all about creating ease and luxury. 

Mark has the same two first archetypes, and his third is Celebrity, but our Archetypes show up in very different ways. 

I love my third, my Romantic, because it often saves me from being too much of a workaholic. 

Anyway, click here to listen to this podcast and learn: 

How to create more ease and flow in your business
How to use the language of the archetypes to understand your partner
The EXACT ways that Mark and I compliment and clash with each other
How we play to our strengths at work and home
What energetic gaps do you need to fill in your life

  

Sacred Money Archetypes® is a registered trademark of Heart of Success, Inc. and licensed by Lucky B Pty Ltd. Copyright 2022 Kendall SummerHawk.