Denise Duffield-Thomas's Blog

Tenacity, tea and the truth about product-based business

EPISODE 234
Tenacity, Tea and the Truth About Product-Based Business

 

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I love exploring money mindset across different industries and types of businesses. So today, I’ve got something unusual - a guest on the podcast with me to give you some real life tips from a product based business. 

Let me introduce you to Becky Fowler, founder of The Tea Collective, a luxury tea brand here in Australia. On this week’s episode of Chill & Prosper, Becky shares:

 ✨ How she went from superyacht stewardess to luxury store owner
✨ Her thoughts on pricing physical products with confidence
✨ Why mindset matters more than the margins
✨ The wild story of manifesting her dream retail space
✨ And what every product-based entrepreneur needs to hear

Grab a cup of tea and settle in for this fun and inspiring chat. 

What to do before you raise your prices

EPISODE 233
What to do before you raise your prices

 

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Before you put your prices up, there are a few things you need to do first.

This week’s Chill & Prosper is all about tightening up money leaks, and creating boundaries that protect your time and energy - so you feel confident charging your worth.

Listen along to learn:

Why bartering and constant discounts keep you stuck
How to stop “scope creep” from draining your time
Easy ways to tighten up payment systems and cancellation policies
Why it’s okay to bundle, upsell, or offer a VIP “skip the queue” option
The affirmations that remind me: the price is the price

This episode is a pep talk to charge fairly and feel good about it.

xx Denise

P.S. I’ve put all my pricing strategies and tips (including scripts I’ve used to increase my prices) in my Ultimate Pricing Guide, click here to download your free copy. 

Making Smart Choices: Spending, saving and budgeting

EPISODE 232
Making Smart Choices: Spending, Saving & Budgeting

 

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This week’s Chill & Prosper is all about making smarter, more aligned money decisions - without shame or restriction.

On today’s episode, I share:
✨ How I budget based on priorities, not guilt
🧠 Why understanding your Money Archetype helps with overspending
📱 The tools and apps I use to track expenses without obsessing
🎯 How to choose what to upgrade first in your life or business
💛 And the values-based process I use to make big decisions

If you’re ready to budget, spend, or invest in a way that feels good - this episode will help.

xx Denise

 

* This is not financial advice. I’m not a financial advisor and I don’t know your individual circumstances or goals so this is general information. I recommend speaking to a financial advisor to work on your budgeting, saving and money goals.

Behind the Scenes: What I Actually Use (and Recommend)

EPISODE 231
Behind the Scenes: What I actually use (and recommend)

 

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Hey friend,

People always ask me:

“What tools do you use?”
“What courses were worth it?”
“What do I really need to succeed in business?”

This week’s Chill & Prosper is your behind-the-scenes look at the exact tech, tools, courses, and mindset shifts that have helped me build and run my 7-figure business (with a small team and a big heart).

Inside:
✨ My honest take on tech like Kajabi, Calendly, and Canva
✨ The surprisingly unsexy investments that moved the needle
✨ How I choose courses (and when I know I’m procrastinating)
✨ My favourite mindset and launch mentors
✨ Plus: what I’ve learned from 15+ years of experimenting

And if you want to check out any of these recommendations, I’ve listed a bunch of the tech and systems here. 

xx Denise

 

All Your Launch Questions Answered

EPISODE 230
All your launch questions answered

 

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If you’ve ever felt overwhelmed, confused, or downright scared about launching your course or program - this one’s for you.

In this week’s Chill & Prosper, I’m answering ALL your launch questions.

Whether you’re just starting out or have launched before and still feel unsure, you’ll hear practical tips, permission slips, and honest stories.

Listen to learn:
✨ What to do if you’re scared of being annoying with emails
✨ How to launch without doing it live every year
✨ Evergreen vs cohort launches - and which one’s right for you
✨ Why your first launch doesn’t have to be “perfect” to be powerful
✨ The truth about deadlines, bonuses, and broken links (yep!)

Launching can feel like a lot, but you don’t have to figure it out alone.

xx Denise

P.S. Once-A-Year Opportunity to learn “how to launch” from Jeff and Denise

Enrollment is now open for Jeff Walker’s Product Launch Formula® - and this is your chance to get advanced launch coaching from Jeff and his team, plus over $3,000 in bonus support and coaching from me to help you implement it all with ease and alignment.

If launching is on your radar this year (or you want it to be), this is the best time to get the strategy, support, and structure you need.

👉 Check out all the details and join now at denisedt.com/plf

 

Re-Release: Jeff Walker on mindset, mistakes & million-dollar launches

EPISODE 229
Re-Release: Jeff Walker on mindset, mistakes & million-dollar launches

 

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What if your next launch didn’t have to be perfect… to be profitable?

In this special Chill & Prosper episode, I sit down with my friend and mentor Jeff Walker (creator of Product Launch Formula) to talk about:

 ✨ How he went from corporate “failure” to multimillion-dollar launches
✨ Why desperation can be a gift in business
✨ The mindset shift that helps you push through imposter syndrome
✨ Launch disasters (including surprise birds, lightning storms, and unexpected visitors!)
✨ Why you don’t need to be the smartest - just the most persistent

If you’ve been holding back from launching your program, book, or offer because you’re waiting to feel “ready,” this episode will show you why it’s time to act now.

xx Denise

Re-Release: Launch tips nobody talks about

EPISODE 228
Re-Release: Launch tips nobody talks about

 

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You’ve probably seen all the traditional launch checklists: emails, sales pages, social media, funnels.

But what about dog poop?
Childcare?
Pharmacy runs and frozen meals?

Yep. This month we’ve been talking about launching and how to remove the stress and overwhelm of the traditional launch model. 

So I wanted to re-release a super popular past episode all about launch prep tips nobody talks about - but absolutely should.

In this episode, I share:
✨ Why you need to prep your meds and your meals
✨ What to do about childcare, barking dogs, and clean laundry
✨ How to make your launch feel real (and manageable)
✨ Boundaries to set with your calendar, your community, and your brain pickers
✨ And why post-launch self-care is non-negotiable

This episode is honest, hilarious, and will help you launch with way less stress.

xx Denise

P.S.Even if you’ve launched before, there’s always more to learn. The details matter - and when you follow a proven system, launching gets simpler, calmer, and more profitable. 

Jeff Walker’s free Launch Masterclass is now open for registration, and I highly recommend it. You’ll learn the exact strategies I use in every launch I do. 👉 Click here to register now and get ready to launch with confidence.

How to stay positive when something in your business flops

EPISODE 227
How to stay positive when something in your business flops

 

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Ever stared at your monthly numbers and thought, “Wait… where did all the money go?”

Or launched something and no one bought?

In this week’s episode of Chill & Prosper, I’m answering your questions about failure, staying positive, and low profit margins.

You’ll hear:

Why one sale can still be a huge success
The mindset shift that helped me stay positive and keep going
How to make peace with your profit margin, even when it fluctuates 
How to hire in a way that matches your strengths and personality 

Every business has quiet moments. Every entrepreneur has flops. It doesn’t mean you’re failing - it means you’re growing.

Why I Use Both Evergreen and Launches (And When to Consider It for Your Business)

If you’ve ever wondered whether you should launch your course a few times a year or make it available all the time, you’re not alone.

I get this question constantly:
“Should I make my course evergreen?”
“Will I lose momentum if I stop launching?”
“How do I decide what’s best?”

The good news?
You don’t have to choose just one. In fact - I use both.

Here’s why, and how to know when shifting to an evergreen model might be the right move for you.

First, What Is Evergreen?

Evergreen simply means your program or course is always available, like an evergreen tree that stays green all year round. You’re not relying on set launch dates. People can buy when they’re ready.

With launches, you have a defined enrollment window. You open the doors, build hype, run a promotion, then close it.

Both models work, but they serve different needs.

My Story: From Full Launch Calendar to Burnout

When I first launched Money Bootcamp, it was a 6-week live program.
We did four launches a year. That meant:

A month of pre-launch content

A week or more of live promo

Onboarding new students

Running two live calls each week (for time zones)

Recovery time… and then back into planning mode

Every trimester, I was launching, delivering, or recovering.
And it was a lot, especially once I had more kids.

At one point, I felt like I was in all stages of pregnancy at once:

 🍼 Gestating a new launch
📣 Giving birth to a promotion
💻 Delivering the program
💤 And desperately trying to rest, all at once

So, I made the shift.

I turned Money Bootcamp into an evergreen program.

People could join anytime.

I swapped weekly live calls for monthly coaching calls, available to all students at any point in the journey.

I focused on clarity, consistency, and community, not pressure.

And it changed everything.

Why Evergreen Worked for Me

Moving to evergreen gave me:

Freedom to rest and plan at my own pace

Consistent income instead of huge spikes

More sustainable energy to show up for students

Less stress around “what if this launch doesn’t work?”

Plus, some people simply don’t want to wait.

 They’ll read a blog post, finish my book, or hear me on a podcast and think,
"I want to join RIGHT NOW."

Evergreen gives them that option.

Why I Still Launch

That said… not everyone buys on impulse.

Some people need a reason to act.

They need urgency, deadlines, bonuses, and the feeling of starting together in a group.

That’s why I still run a live launch at the start of each year - with extended payment plans, special bonuses, and more community energy.

It gives people structure.
It gives me a clear promotional window.
And it helps reset momentum for the whole year.

How I Use Both in My Business

Here’s how I blend evergreen and live launching:

Evergreen:



Money Bootcamp is open year-round

People can join anytime through denisedt.com/bootcamp

Monthly live calls help students feel supported and connected

Periodic promotions (e.g. “join before the next live call”) add gentle urgency



Live Launches:



Usually once per year

Extended payment plans

Bonus incentives

Strategic ad spend + higher visibility

Stronger group momentum and conversion

By doing both, I’ve created a calm, profitable, and sustainable business model.

When to Consider Moving to Evergreen

You might want to explore evergreen if:

✅ You’re burnt out from launching
✅ You have a program that delivers value year-round
✅ People keep asking, “Can I join now?”
✅ You want to generate income consistently—not just in bursts
✅ You want to create more space and sustainability in your business

But keep in mind…

You’ll need to:

Simplify your program structure (people will join at different stages)

Set boundaries in your community or Facebook group

Create incentives to encourage people to take action

Things like:

Bonus bundles for a limited time

Local currency payment options

Deadline-based live calls

Onboarding experiences for new members

These keep the energy fresh, even when the doors are always open.

Final Thoughts

You don’t have to choose one forever.

Your business can evolve.
Your needs can change.
And your delivery model can adapt to fit you, not the other way around.

Evergreen gives you breathing room.

Launching gives you momentum.

Together, they give you freedom.

xx Denise

P.S. Want to learn how to launch (without burning out)?

My mentor Jeff Walker is hosting a free Launch Masterclass soon, and I’ll be sharing behind-the-scenes tips on how we integrate his system into our evergreen model.

👉 Join the waitlist here to get early access.

Can you be wealthy without creating an online course?

EPISODE 226
Can you be wealthy without creating an online course?

 

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Everywhere you look, someone’s saying, “Create a course! Scale your time! Passive income!”

But what if that’s not your path?

In this week’s Chill & Prosper, I’m answering the question: Can you be wealthy without creating an online course?

Spoiler alert: YES.

You’ll learn:

Other business models that can build wealth (without teaching)
How to stop feeling like you're “behind” in the course world
The money mindset shift that sets you free
Why your Money Archetype might be craving something different
And how to give yourself full permission to do it your way

If you’ve ever felt like you don’t fit the online mold - don’t stress. You have so many options to make money online, but it’s time to get started.

xx Denise

P.S. If this episode has sparked some ideas and you’re excited to launch something new, I’ve got an amazing opportunity to help you get started. 

This month you can learn the launch process I use for my courses, books and events, directly from my mentor, Jeff Walker. 

Click here to join the waitlist and find out more.