Nerissa Golden's Blog, page 11

Caribbean Must Prepare for Increased Tourism Demand

One of the Caribbean’s veteran business development consultants is encouraging public and private sector stakeholders to answer the cruise industry’s call to develop attractions and activities to respond to the influx of visitors expected to the region this winter season and beyond.

Dr. Basil Springer, a change-engine consultant with decades of management experience, said the Florida-Caribbean Cruise Association’s (FCCA) call for Caribbean destinations to immediately present creative, customer-f...

Caribbean Travel Auction Offers Amazing Resort Stays in Support of Education Foundation

Over US$100k in Prizes Available in 2022 CHTA Education Foundation Travel Auction

MIAMI, Florida /October 25, 2022/ – More than 30 prizes valued at over US$100,000 are available to be won in the 2022 Caribbean Hospitality and Tourism Association (CHTA) Education Foundation Travel Auction.

The Education Foundation’s Travel Auction is an annual fundraiser to support training and scholarships for Caribbean hospitality professionals. It provides an opportunity to win amazing Caribbean holidays at aw...

Montserrat Tourism Division Launches AI Chatbot

BRADES, Montserrat, October 19, 2022 – The Montserrat Tourism Division, Office of the Premier, has launched an artificial intelligence (AI) assistant developed by Eddy AI, a fully automatic assistant chatbot powered by artificial intelligence to help travelers plan a perfect trip to Montserrat.

The new AI assistant showcases local travel offers and provides instant answers to frequently asked questions about the island of Montserrat. It is now available on the website (visitmontserrat.com) and I...

More than $15000 Raised in 2022 Pink Ribbon Charity Fundraising and Awareness Drive

BRADES, Montserrat – Officials of the Pink Ribbon Charity Montserrat, Inc. have commended the business community and residents of the island for their support of this year’s mammogram fundraising and awareness campaign.

President of the charity, Sonia Charles said more than XCD $15,000 was raised during the week of activities held October 1 to 8, 2022 around Montserrat.

The fundraising barbecue at Olveston House, which was attended by 48 community-minded individuals including Governor Sarah Tuck...

Alliouagana Festival of Word to Feature Young Trinidadian Author Coryn Ayana Clarke

BRADES, Montserrat – The 14th edition of Montserrat’s Alliouagana Festival of the Word returns in November with a focus on children’s literature and language as protest and for nation building.

Coryn Ayana Clarke of Trinidad & Tobago, who has achieved her ambitious challenge of publishing seven books by her seventh birthday (later this month), will be this year’s guest author. Her first book Chronicles of Coryn: 7 Days of Fun, was written and published in 2020 when she was just four years old. ...

Tourism Week 2022 Heralded a Success

BRADES, Montserrat – The Montserrat Tourism Division is celebrating a successful Tourism Week as feedback continues to come in about the
multiple opportunities the public had to experience the island like a tourist.

Norman Cassell of NamCas Enterprises said his tour to the South of the island, which included Plymouth, provided several of his passengers the chance to see the old capital for the first time since the eruptions. Cassell said he was surprised that there were still people living in Mo...

Pink Ribbon Charity Founder Wants a Mammogram Machine for Montserrat by 2030

BRADES, Montserrat – It may seem like years away but the founder of the Pink Ribbon Charity Montserrat, Inc. Sonia Charles says 2030 gives the island the time needed to procure the right machine and train staff to offer mammography services here.

Speaking at the Breast Cancer Awareness Evening on Wednesday, October 5, 2022, Charles, who is a clinical specialist sonographer working in the UAE, said the ultimate goal of the charity is for women in Montserrat to be able to get examined on the islan...

Montserrat to Celebrate Tourism Week – September 25 to October 1, 2022

BRADES, Montserrat – Rethinking Montserrat’s Tourism is the theme for Montserrat’s celebration of Tourism Week slated for September 25 to October 1, 2022.

The week-long celebration coincides with World Tourism Day on Tuesday, September 27, 2022 and the Montserrat Tourism Division has organised activities to educate the public about the island’s tourism product.

Rosetta West-Gerald, Director of the Montserrat Tourism Division said the week includes more than 10 events and experiences for resident...

Is Your Business Ready to Be on a Visitor’s Bucket List?

You’re scrolling through your feed, and you stop, let out a big sigh and wonder what it would be like to be in that photo experiencing what you are seeing.It is possible to create an experience that gets other people to pause, sigh and spend a few moments not only daydreaming but figuring out how soon they can get on that plane to pay you a visit.Creating a Bucketlistable Travel Brand is not just about the seven wonders of the world or for million-dollar brands. You can turn your busine...

Reverse Engineer Setting Your Prices

Many Caribbean entrepreneurs pick a number out of their head, add to it a significant amount of guilt and “What will people say” to set their prices. If you genuinely want to make money and collect a profit, then consider reverse engineering your prices.

Use this concept for whether you are offering services or tangible products. Some elements will be specifically for physical materials.

Your Annual Goal

Do not start with the final sale price. Instead start with the end in mind.

How much do you ...