Nerissa Golden's Blog, page 12

Starting a Post-Pandemic Business

If I were starting a business post-pandemic for the first time or even the 10th, here are four key characteristics it would need to have.

Low Barrier to Entry

Think digital first. You don’t want to start a venture where you need to rent an office or workspace. Can you serve customers via online tools such as your website, learning platforms and with digital products? Today’s smartphones are all you need to start a business.

Ideas that require stockpiling products are not the best venture for a f...

It’s Time to Fix Your Money Mindset

Imagine attracting the work and experiences that make your heart light up and your bank account full? That isn’t possible with a poor money mindset.

What would it feel like to not worry about food and rent? Instead, you spend your days doing work that inspires you and supports the people who matter most.

The greatest barrier that I encounter when I teach, or coach is around money.

Do statements like who would pay me that much or they can’t afford it sound familiar?

I have discovered that a negat...

How to Make Your Travel Business Bucketlistable

When we think of a bucket list it usually contains trips to distant lands or once-in-a-lifetime experiences that you want to do before you “kick the bucket”.

It is possible to create a business and life that other people look at and declare I must go there and do that before I die.

In my new webinar Create a Bucketlistable Travel Brand I will share strategies for products and services that people want to add to their bucket list.

Becoming bucketlistable isn’t limited to big brands or nations tha...

Tools to Create More Video Content

When live video on social media became a thing it catapulted some people to stardom and increased anxiety for others. Video is not going anywhere. In fact, video is increasing and as platforms offer more access for streaming, you need to know how to create great video.

Before investing in costly editing software or thinking you need to hire someone else to do the work for you, take a read.

Here are some key tools you need to up your video content creation game.

Your Phone

With every update the s...

Using Social Media in 2022

Have you been dabbling with social media for a while and know you need to step up your game? Things have radically changed on social media. Take a read before you create one more post on your favorite platform.

Everyone Wants to Beat TikTok

TikTok used to be this little app called Musicly that I remember my tween daughter loved to be on. When it was rebranded and upgraded, it shifted the social media landscape drastically. TikTok offered you 15-second clips to share what initially seemed like on...

How to Know if You Have a Business or if You Are the Business

My parents 45th wedding anniversary was coming up and my children and I were invited to travel to St. Maarten for the celebrations.

I was certainly looking forward to it. Even better, as I worked from home there was no need for me to worry about closing my business. All I needed was my laptop. However, it soon became clear that it didn’t matter that I had changed location, I was still a slave to my business. Taking a day off to go snorkeling or hanging out with friends was fraught with anxiety.

...

Brainstorming Business Ideas

It can be tough to find business ideas if you don’t know where or how to look or during times when you feel desperate for cash.

Differentiate between whether you want to start a business because you are ready to commit to building one or you need to raise money to solve an immediate need.

For a quick cash injection, sell products retail or offer a service you can provide in the short term to reduce your debts. Reduce your expenses, cut subscriptions, no more shopping on Amazon, etc.

If you want ...

Caribbeanpreneurs Gino and Tahirah: Building a Digital Marketing Agency from the Rubble of a Cat 5 Hurricane

The founders of Thoughtful Digital Agency, Gino Webster and Tahirah Banks of Anguilla are featured this week in the OECS pressroom. The duo discuss how they sat in the darkness of their hurricane-ravaged apartment on Anguilla searching for a spark.

With their physical businesses devastated by the category 5 hurricane Irma, the young couple knew they needed something exciting to reignite their professional lives.

“We were in our mid to late 20s and the prospect of starting over from scratch was d...

How Caribbean Entrepreneurs Can Leverage LinkedIn for Business

Early in its development, LinkedIn was known as the social app you used if you were looking for a job. Most people simply cut and pasted their resume and hoped they got lucky. This is no longer the case for LinkedIn and whether you are looking for your next boss or want to find clients this is a platform more Caribbean entrepreneurs should be using.

The secret to leveraging LinkedIn and seeing results is to engage with others. You can actually stop reading right here and go over and do that. Mak...

Amazon Adds Caribbean Nations to Eligible Sellers List

Good news for Caribbean-based producers who have wanted to sell on Amazon.

The company recently added 85 new countries to its Eligible Sellers List. Among them are 15 Caribbean nations.

To be eligible to sell on Amazon, you need to be resident in one of the following countries, have a valid phone number, and have an internationally chargeable credit card: Antigua & Barbuda, Bahamas, Barbados, Belize, Dominica, Dominican Republic, Grenada, Guyana, Haiti, Jamaica, Saint Lucia, St. Kitts & Nevis, S...