Nerissa Golden's Blog, page 14

Gain the Confidence and the Strategies Needed to Create Content and #TellYourStory

Ever been stuck with what to say online? Is it making an impact? Why isn’t anyone liking or sharing my content? I don’t like selling, you say.

I’ve been there.

The issue isn’t your content. You have a confidence problem.

Changing how you feel about what it is you do and why you do it, will transform how you approach being visible online. Growing in confidence is attractive. You will be amazed at how your ideal customer is drawn to you as you settle into your identity and share your value from a ...

Treat Your Blog Like a Business

Whether you are blogging for fun or business, it cost you something to manage a blog.

Your two most precious commodities that you are using to make the blog a success are your time and creativity and they both have immense value.

An additional investment is your money, if you have chosen to purchase a domain and pay hosting fees, hire a web developer, or purchased a template so you can do it yourself.

It is important to quantify what you are doing so you understand the value of your investment a...

Negotiate Your Next Deal with a Manager/Agent

I have a few friends who call me their manager. My kids even do it when I want them to use one of their skills and I don’t want to pay them. LOL “I need to speak to my manager first,” they say.  Immediately, I know I can’t deal with them as if it’s mom asking a favor and as a business woman requiring a service. They also get into the habit of not saying yes, just because they want to please me or think the opportunity is awesome. Our egos love it when someone slips in our inbo...

Preparing to Grow Your Caribbean Business

Updated!

(Originally published July 26, 2017)

Are you preparing to grow your business?

I have memories of wearing shoes which were big for me to church and school. My mother would stuff the front with toilet paper so my feet would not move around too much. It may have been because they couldn’t afford to buy me my own pair with four little girls in the house OR she was smart enough to know what I always seem to forget with my own children. Children have growth spurts at the most inconvenient tim...

Doing Business Online in the Caribbean in 2021

Doing business online in the Caribbean in 2021 and beyond is no longer optional for the region.

The new Global Digital Insights report, produced by DataReportal in collaboration with We are Social and HootSuite, puts figures to the experience which was 2020. The pandemic forced everyone indoors and online and this manifested in increased social connections, online spending, streaming more entertainment and games and finding new ways to learn.

This is especially true for the Caribbean and the isl...

Five Marketing Strategies for Montserratian Businesses to Adopt in 2021

Discover Montserrat Editor and Business Strategist Nerissa Golden shares five things that local businesses should do to improve their marketing and increase revenue in 2021.

If I asked you to tell me one ad you remember hearing on the local radio station what would it be? For me, it would be the Ashok Supermarket spot done by calypsonian/songwriter and radio personality in his own right Cepeke and also the Bank of Montserrat jingle sang by Arrow. The first, plays on Ashok’s accent and his friend...

Negotiating a Micro Influencer Opportunity as a Caribbeanpreneur

In high school it was easy to spot the influencers. The ones who were always the center of attention and who seemed to always have both males and females aspiring either to be like them or be with them. They would win most likely to be prime minister or CEO, and everyone wanted to copy their manner of dress, talk, and drive what they drove.

Whether accidentally or on purpose you’ve discovered that you are in the enviable position of being someone that other people listen to and want to emulate. ...

How to Monetize Your YouTube Channel

Just starting out on YouTube or planning to launch a channel. Don’t do it without being clear about your vision for the channel and how you can monetize it. After all, YouTube will be making money from you being there and you should too.

YouTube has two billion active users according to omnicoreagency.com. It is also the second most visited website in the world after Google. With an average of 500 million hours of content watched daily, there is a lot of competition and content vying for those Y...

Get the 2021 Flourish Planner for Ladypreneurs

Hey Ladypreneurs, have you begun anticipating what is to come for you in 2021?

I’m caught somewhere between wanting to put it off for as long as possible and knowing I need to at least have Day 1 sorted out.

Well, this is a start. I’ve completed the 2021 Flourish Planner. The cover this year is a bright yellow sunflower. Doesn’t it just put you in a happy mood? The theme is It’s a New Day and I want you to feel that every day is a new day to start again.

This is the third year I am creating the ...

Turn Your Camera On – Making the Most of Your Virtual Presentations and Calls

I will admit that I have had a few calls when I don’t turn my camera on. Hair not done. Do I have to put on makeup? I’m still in night clothes. Whelp! But if we are going to Show Up and Show Off we got to do it with our cameras on.

My company Goldenmedia is currently producing the Alliouagana Festival of the Word Nov 20-22, 2020 on Montserrat. It’s not a new festival but this year everything is online. That means I’ve got to do my hair, add a bit of makeup and make sure I’m always camera ready.

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