Nerissa Golden's Blog, page 13

Up Your Social Media Game for the Rest of 2021

If you were to assess your social media strategy for the first part of 2021, how did you do?

Whether you would give yourself a failing grade or an A+ we want to help you do even better for this second half of the year. Keep reading for recommendations from three social media and marketing experts on how to handle social media for the remainder of 2021.

Keep it Manageable

Social Media Expert, Ursula Barzey of the award-winning travel blog Caribbean & Co and Moxee Marketing UK says to keep it “man...

Five Time Hacks for Managing Your Social Media

One of the primary reasons that people tell me they don’t do social media is lack of time.

Truthfully, we can find the time for anything that is important to us. If your reason for being on social media is to find customers or to serve your current clients better, then you must make the time to reach them.

Here are five hacks for getting more out of the time you have to improve your social media visibility.

Make it a Date

Allocate a few hours on a Sunday to plan out your week. This should includ...

Start a Coaching Business

At some time in our lives we have all needed a coach. It may have been your athletics coach ahead of a big meet or a friend who stood by your side during a tough transition. Coaching has grown as a viable sector for Caribbean entrepreneurs with the increase of the personal development industry.

You may already be coaching but want to turn it into a full-time business. Here are six key things to consider as you begin.

Identify Your Niche

You want to be known as the guru or expert in a particular ...

Monetise Your Blog

When I first got online in 2000, I was happy to be there and in a space where I could potentially reach so many people. However, it was always foremost in my mind that there needed to be a way to pay for my annual domain name and hosting fees. Thankfully I had a generous friend and tech guru who let me use his hosting space at little to no cost for many years, but it could not stay that way.

As I added more sites, it became very important that they generated income and added real value. Managing...

Five Money Mistakes Caribbean Entrepreneurs are Making

It didn’t take me long to compile this list as they are mistakes I’ve made and some of them more than once when I first became an entrepreneur. With the right systems and discipline you can change your money game in order for your business to grow.

Setting your prices too low.

Many entrepreneurs believe that they will get ahead by being the cheapest on the block but that’s not so. If your prices are too low and they don’t allow you to properly serve your customers then they won’t do business wit...

Seven Ways Your Smartphone Can Help You Be a Better Farmer

Whether you are a backyard farmer or you manage acres of land, your smartphone is a powerful tool that can help you improve not only sales but the quality of the product you take to market. Here are seven ways that your smartphone can make you a better farmer.

Weather

Being able to understand what is happening in the soil and in the atmosphere can help you to make adjustments as needed. As more attention is given to climate change, there are applications for your phone which can help you track w...

Mobile Money Apps in the Caribbean

Mobile money apps and digital currencies are not the same thing although they both can be used from your smartphone.

Several Caribbean central banks are currently developing digital versions of their currency in the hopes of reducing the high cost of printing and securing physical paper/polymer notes. Digital currencies and other pay solutions will also help more Caribbeanpreneurs to get paid efficiently and make payments securely even without traditional bank accounts.

Mobile or emoney wallet a...

Remote Working for Caribbean Entrepreneurs

Caribbean nationals living in the region can turn the current push for remote workers to move to our islands on its head and become remote workers themselves without leaving home.
A global pandemic decimated economies and shifted just about everything imaginable online. It also created a tremendous amount of opportunity for the tech savvy or those willing to learn quickly, to generate money and reach markets which otherwise would have appeared unattainable. This means that no longer do we have t...

Nerissa Golden Releases New Book – Start, Grow, Thrive: Build a Business to Last

OLVESTON, Montserrat – Business Strategist and Founder of Truly Caribbean Academy, Nerissa Golden has released Start, Grow, Thrive: Build a Business to Last, which she calls a road map for today’s entrepreneurs.

In the book, now available on amazon.com, Golden introduces us to 19-year-old Kyle Matthew who has graduated community college but cannot find a job. He decides to sell the traditional Caribbean fried dough, called Johnny Cakes but is challenged to not simply sell it on the roadside but ...

Is There a Caribbean Film Industry? The Sweetest Mango Turns 20

In early 2001, Hollywood was preparing to release the first installments in The Fast and the Furious, Harry Potter, and Lord of the Rings franchises. Denzel Washington was about to play a dirty cop in Training Day, a role for which he would win an Academy Award and a husband-and-wife team in Antigua & Barbuda were about to premiere The Sweetest Mango, a first for any filmmaker in the Eastern Caribbean.

The Sweetest Mango Crew! Howard Allen, Mitzi Allen and Algernon Gomes (July 2000)

HAMA Films A...