Jason Thibeault's Blog: From My Pen, page 51
January 10, 2013
The Internet of Things is getting smarter
At CES 2013. This platform from Arraynet enables any device to be a connected device. That’s pretty awesome and really signifies the tipping point for connecting everything: a platform for data interchange and device access.
The Internet of Things is getting smarter
January 8, 2013
A Digital Book Done Right
If you haven’t taken a look at Google’s “20 Things I Learned About Browsers and the Web,” you should. This is the future of digital books. Built entirely in HTML 5, it’s engaging, interactive, and provides more of a “book feel” than e-readers. In fact, I hope that Apple and Amazon take a cue from the Google Chrome Team regarding UI and design experience. Taking cues from Seuss and others, the book itself is well written, light, airy, and pleasantly illustrated for an otherwise dry and boring...
January 7, 2013
How Do You Feel About Wearable Computing?
A possible Android-based watch from Google? Rumors about an iOS-based watched from Apple? Wearable computing, especially watches, aren’t new. Almost 10 years ago, Fossil partnered with Palm to create a PDA watch. But is a watch operating a lot like our smartphone really the answer? What do you think about this trend in wearable computing?
How Do You Feel About Wearable Computing?
How-To: Effective Use of LinkedIn
LinkedIn has become a powerful social network within the business world. But using it effectively as a SMB or individual requires a few
http://www.cio.com.au/article/400371/five_ways_should_using_linkedin/
From the article:
Paint the full picture. Fill out everything you can, even your previous employment if the profile is for your business.
Create a vanity URL (mine is http://www.linkedin.com/in/jnthibeault)
Get engaged. Involve yourself in conversations.
Track your industry. Join groups that are...
Cross-channel Media Interactivity
With Rowling’s announcement of Pottermore, we are looking at a truly transformational landscape for reading, not just publishing.
http://gigaom.com/2011/06/29/pottermore-future-of-publishing-or-club-penguin-for-potter-fans/
Although Wolf’s article really talks about how Rowling’s move harkens to the very fast-moving changes facing the publishing industry, it also has profound implications on the way we read. I have written before about the transformation of the reading experience (books in comb...
Why is Video So Important to Marketing?
Find out (along with tips to using video in your digital marketing…as well as some secrets about video and mobile) on Tuesday, January 8th at 10am PST at this free webinar from MarketingProfs and Limelight Networks with me as the presenter!
From PCs, mobile devices, and TVs, video consumption continues to grow. With so much being watched, it’s critical that you understand video’s role in your story and how to maximize it. This free seminar will look at best practices for creating, managing, pu...
The Future of the Tablet?
This is an amazing piece of technology if it can be
commercialized at an acceptable price point (unlike Google Glass).
The Future of the Tablet?
January 5, 2013
Does anyone believe advertising?
Stop advertising (speaking TO consumers) and start marketing (speaking WITH customers). Tell stories that generate engagement and emotional connection.
Does anyone believe advertising?
January 3, 2013
How-To: Tips for Using Twitter
At a loss on how to maximize your Twitter usage? The slideshow below provides some great, helpful tips on making the most of your 140-character conversations.
Twitter Tips for Everyone View more presentations from Luca Filigheddu
Originally posted 2011-07-22 10:20:11.
Successful Software
In order for software to be successful, I think it needs to capitalize on two things.
First, software must exploit existing consumer behavior. Asking users to “re-learn” or spend time learning something new will kill adoption and usage.
Second, software must employ existing technologies with which the user is comfortable. So, mobile software should make heavy use of SMS rather than asking a user to download/install a specific application.
Originally posted 2011-06-01 20:51:52.
From My Pen
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