Jason Thibeault's Blog: From My Pen

Looking Ahead for Marketing 2014: Micro-marketing

If 2013 showed us one thing is that it’s traditional marketing, I’ll call that “broadcast messaging,” is on the decline. Why? Because as marketers have adopted digital into the traditional mix of print, radio, and TV, they have looked at digital only as another channel with very low barriers to transmission. The result? A lot of noise and little-to-no increase in conversion.

So the marketing industry went looking for something that would help them break the cycle. Well, a few of them did. And...

Look Into My Eye…

A really cool series of photographs of the human eye. Puts things into perspective when you think about how amazing the eye is as a biological mechanism…and how beautiful.

http://www.newscientist.com/gallery/award-winning-photographer-looks-into-our-eyes

Originally posted 2011-07-14 10:34:37. Republished by Blog Post Promoter

Extending the Apple Ecosystem

Apple has already done an excellent job of building an ecosystem of devices on top of the iTunes platform. But now, it appears, they are extending into the enterprise:

http://www.smartertechnology.com/c/a/Smarter-Strategies/Apple-SpinOff-Hosts-Enterprise-App-Stores/

And this makes total sense. Although the company in question, Apperian, is not a spin-out of Apple but a privately-funded company that, unlike other companies, it has Apple’s blessing with using their Over-the-Air technologies for...

Pictures to Commemorate History

Whether you are a believer in evolution or not, the Scopes Monkey trial was a historical point in American education, basically severing the connection between organized religion and the classroom.

The Smithsonian has published a gallery of photos taken of that trial (1925) which provide a very nostalgic look at a very charged event:

http://www.flickr.com/photos/smithsonian/sets/72157607580371997/with/2898281349/

Originally posted 2011-07-12 23:09:00. Republished by Blog Post Promoter

Great macro shot of the insect world

http://photography.nationalgeographic.com/photography/photo-of-the-day/cactus-bee-flower/

Originally posted 2011-07-12 08:41:21. Republished by Blog Post Promoter

Are You Always On?

GigaOm recently produced a fantastic video interview series with John Hagel, the co-chairman of Deloitte’s think tank, The Center for the Edge.

http://gigaom.com/2011/07/10/the-future-of-companies-work-you-i/

There is a lot of information in these videos and a bit of postulation about what the Internet means for modern businesses. Two points in particular I want to touch on.

The first is about the Internet enabling companies to appear bigger than they are. John kind of glances over this as fa...

Are the Jellyfish Telling us Something?

I am very interested to hear what the eventual explanation of this is:

http://www.ibtimes.com/articles/177027/20110709/millions-jellyfish-invade-nuclear-reactors-japan-israel-2011-power-plant-shut-down-unusual-growth-tr.htm

Millions of jellyfish invade the cooling system around these nuclear powerplants forcing them to shut down. The pictures are amazing.

I wonder what else the jellyfish can force to shut down? A Justin Beiber concert?

Originally posted 2011-07-09 20:46:49. Republished by Blog Po...

I Wonder What They Are REALLY Doing…

Joseph Holmes, photographer, spent two months capturing candids of people texting. Now that may not seem like a very interesting subject matter but I believe he got inspired by the curiosity of wondering what was so important.

http://www.engadget.com/2011/07/09/joseph-holmes-photographs-punctilious-texters-in-nyc-encourages/

When you look at these pictures, you begin to wonder what they are texting. Is it about banal things? Is it something important? Is it life changing? Because regardless o...

Variety is the Spice of your Writing

As writers, we tend to focus on what we think is important in the act of storytelling: plot, motivation, character development, pacing, arc. Of course, those are all great aspects and writers should pay  attention to them but how many writers pay an equal amount of attention to the words they put on the paper, to the structure and length of their sentences. In short, to their prose?I like to think of a story as a giant block of clay and the words as my tools, carving away at it. It’s a visual th...

The Evolution of Evolution

We sometimes talk about the theories of Evolution in a very matter-of-fact way. But what you may not be aware of is the heated discussions within the evolutionary theorists circles. There is a lot of conjecture about just how evolution works, when it works, and the levels it works at.

The BBC recently hosted a half-an-hour radio show with many of today’s leading evolutionary theorists all representing a lot of different perspectives:

http://www.bbc.co.uk/programmes/b012fr7p

Whether you subscribe...