Jason Thibeault's Blog: From My Pen, page 5

Five Tips for Enhancing Your Brand’s Digital Presence

A great video from the Pulse Network offering 5 tips to enhancing digital presence. Obviously this is something that I have written quite a bit about (including a Dummies book with Wiley) as it represents a fundamental shift in marketing from broadcast messaging to engagement messaging.

Originally posted 2013-05-24 11:19:21.

Quote: Are You a Geek?

More evidence my 14yr old is a Geek: after prompting me to ask them if they knew any jokes about sodium, the reply: “Na”

– Anonymous

Originally posted 2011-07-23 07:50:37.

Photo: Caught in the Act

Not what you think but a really surprisingly candid shot:

http://photography.nationalgeographic.com/photography/photo-of-the-day/gecko-palm-frond/

Originally posted 2011-07-17 12:30:26.

TV Time May be Dead, but TV is NOT!

Based on the 2012 Nielsen “U.S. Consumer Usage Report,” TVs are far from dead. I would conjecture, though, that their usage is evolving. Rather than just dumb terminals to show video on a specific time table, they are being used as big, engaging screens for on-demand viewing (i.e., via DVR or Airplay-like services from other devices). I still argue that TV Time is dead.

Originally posted 2013-01-15 16:18:00.

Photo: Some Images Go Beyond Just Visual Appreciation

Bored? Got a few minutes and want to do something fun and mindless? Check out NatGeo’s “puzzle-ization” of the latest crop of contest-winning photographs. Even if you don’t really like building the puzzles, just watching these pics get turned into them is pretty cool:

http://travel.nationalgeographic.com/travel/traveler-magazine/photo-contest/entries/puzzle/winners/

Originally posted 2011-08-11 10:40:24.

The March Towards Ubiquitous Computing

The title of this blog sounds a little like a documentary (only without the penguins). But that is exactly what is happening. The explosion of municipal WiFi projects, the proliferation of WiFi Hotspots (just take a look at JiWire.com; it’s insane how fast WiFi is growing), the convergence of radio technologies in handheld devices (BlueTooth, WiFi, CDMA), suggest that at some point in the future we will have access to a mesh of connectivity. Of course, the particular details need to be worked...

31 Tips on Writing from Famous Authors

The Huffington Post has collected 31 tips on writing from some of the world’s most famous authors. Some are pithy. Others wise. And still more cheeky andirreverent. Here are few examples:

“Let grammar, punctuation, and spelling into your life! Even the most energetic and wonderful mess has to be turned into sentences.”– Terry Pratchett
“The first draft of everything is shit.” – Ernest Hemingway
“Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In...

This is Water (The Truth About Higher Education)

What is adult life really about? In this legendary college commencement speech in 2005, David Foster Wallace attempts to explain. Animation by The Glossary.

In his novels and short stories, and in sharp essays, David Foster Wallace paid careful attention to life, to the truth of being human.

Read his full bio on Ted.com.

I have also provided my own analysis of what Wallace is trying to get across in this moving commencement speech.

Originally posted 2013-05-20 11:57:2...

<![endif]--><!--[if lte IE 6]></param></param></param></param></param></param></p>

Hands on With Amazon’s Kindle Cloud

The recent change in Apple’s App Store Terms of Service precluded companies, like Amazon, from having external links to content in their applications. So, in the Kindle app for iOS, Amazon could not have a “browse the store” button or link that took users outside of the appstore to purchase content. Why? That was so Apple could get an additional revenue cut from content sold through applications (something which it couldn’t get if the user was going to the Amazon site, for example, to process...

The One Thing That All Marketing Is About. Period.

This was originally published on the eConsultancy blog where I guest blog from time-to-time.

You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships.

The problem is, in our ever-shifting digital world, people have different relationship needs. Some want information, others want engagement. And when you deliver the right...