Jason Thibeault's Blog: From My Pen, page 33

A Wonderful Wonderfilled Example of Storytelling by Oreo

Posted in Marketing

In my book, Nabisco already hit a digital homerun this year with how they responded to the 2013 Superbowl. They demonstrated not only an ability to reach to the market quickly and efficiently through digital channels but they also demonstrated they were paying attention (you’d be surprised how many marketers claim they are “digital” but don’t even pay attention to what’s going on online).

But Nabisco has done it again (and, interestingly enough, with Oreo) in their latest ad...

Does Digital Make it Easier to Deceive?

Posted in Culture and Society

As teenagers, we all lied to our parents. And when when we turned into parents, we get lied to by our own teenagers. Reflecting on that, it’s not hard to understand why. Teenagers are in a state of transition (from child to young adult). They want to feel responsible for their own decisions. They don’t want “meddling” (it’s that teenage belief that they know everything already). And they don’t want to be judged (which is exactly what happens when you screw somethi...

Is Transmedia Storytelling the New Digital Marketing?

Posted in Marketing

I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it.

How (and why) is Marketing Changing?

The first thing to understand about marketing today is that it’s all about shared experience. Consumer behavior is radically changing with respect...

Coca-Cola: Doing Storytelling Right?

Posted in Marketing

A few months ago, Coca-Cola totally revamped their digital presence approach. The decided that they were better off telling a “story” about Coca Cola (and how it impacts people’s lives) then trying to convince people to buy their product. The video below, recently released via YouTube, exemplifies just that:

The Coca-Cola Journey’s relaunch was intended to tell the Coca-Cola story. As you can see in the video above, there is product placement but...

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The Benefits of Wondering

Posted in Human

Although I’m uncertain as to when it started, society as a whole has definitely cracked down on the day dreamer. Lost in thought, the day dreamer represents the antithesis of the modern workforce culture. Dreaming is simply time spent that is not productive.

And even though some could argue that artists by nature are day dreamers, I would counter that they too live under the thumb of productivity with a need to produce new and more works.

The pure act of day dreaming, what I will...

How Do You Feel About Wearable Computing?

Posted in Tumblog

A possible Android-based watch from Google? Rumors about an iOS-based watched from Apple? Wearable computing, especially watches, aren’t new. Almost 10 years ago, Fossil partnered with Palm to create a PDA watch. But is a watch operating a lot like our smartphone really the answer? What do you think about this trend in wearable computing?

Originally posted 2013-01-07 15:39:00.

The One Reason Why Mobile Is So Hot (And Won’t Ever Stop)

Posted in BusinessCulture and SocietyHuman

Freedom.

Let’s face it, as humans we aren’tsedentarycreatures. We like to move around. We like to jump and play and walk and swim. It’s in our nature.

So the concept of TV Time and being chained to our desk to work at our computers is antithesis to what we really are deep down in the instinctualmaelstromof our brains. But these two activities, TV-watching and computing, satisfy some fundamental needs for us:

Stories. Moving pictures arefascinating to us...

The Neuroscience of Shopping

Posted in Science

Wired recently published a great article titled the “neuroscience of Groupon.”

http://www.wired.com/wiredscience/2011/09/the-neuroscience-of-groupon/

Although a joke title, the article does explore many of the psychological (and biological) underpinnings of coupons, discounting, and, of course Groupon. It’s a pretty heavy read but it’s really insightful and makes you really take stock of how stores place products.

From the article:

This snapshot of the “neural predictors of purch...

The Evolution of the Magazine

Posted in Publishing

In a recent ReadWriteWeb post on the New Yorker’s iPad app subscription base growing to 100,000 readers, it’s become clear that the tablet (not just the iPad) represent a fundamental shift in the format of a magazine, much as the Web did for newspapers.

Before I launch into why, let’s look at the difference between magazines and newspapers.

Newspapers are all about consuming up-to-date information. It’s “news” and, as such, represents what is happening the world right now. P...

Excerpt from “Are You Still Human?”

Posted in Human

Later this year I will be publishing the first book in my new [RE]Think series. Titled Are You Still Human? it will explore the shifting definition of what it means to be human as a result of how digital technologies are transforming the human condition.

Below is the introductory section to the book. For more information visit Dime Novel Publishing.

Human.

The term used to be simply defined. It meant what we could see, feel, touch, hear, and taste. It meant the sum of those sensor...