Jason Thibeault's Blog: From My Pen, page 32

Putting Digital First

Posted in BusinessMarketing

In my role at Limelight Networks as the Sr. Director of Marketing Strategy, I have been deeply involved recently in the company’s significant market pivot around digital presence management. As I participated in an internal assessment of our own digital presence (which I have been blogging about on the Limelight website) and had conversations with smart people, I came to realize what makes a successful digital presence.

And it might not be what you think.

As companies...

Keeping Things in Perspective

Posted in Tumblog

There has long been a debate within the climatology community around whether or not global temperatures are truly rising because of various environmental factors (mostly attributed to man). Although I think it is safe to say that man has an impact on the global ecosystem (which may include temperature increases or other consequences), I find it hard to take a committed stance when the climatologists that are pushing for this are trying to base it on a minimal subset of data.

A...

The Impact of Social Media on Creativity

Posted in HumanIntelligence

GigaOm recently published a great piece on discussing the impact of social media on creativity, citing the John Mayer’s tribulations with Twitter as their prime example:

http://gigaom.com/2011/07/19/does-using-social-media-interfere-with-creativity/

Although I definitely think a discussion around “distraction” is worth a few sentences, I don’t think its fair to make blatant statements about social media and creativity. Creativity can be inspired by the most unexpected...

Is the Tablet the Future Textbook?

Posted in Education

If Apple’s recent updates to the iBook format and launch of hundreds of textbooks (utilizing the advanced, interactive features) from many of the leading textbook publishers is any indication, the answer is a resounding yes.

Currently about 1,000 books, 11 of which are textbooks, have the new iBooks 2 features. These include titles from well-known publishers like Pearson Education, Dorling Kindersley and McGraw-Hill; Houghton Mifflin Harcourt books are coming in time for the...

Companies that get storytelling

Posted in Tumblog

I love it when I stumble upon companies (especially those that I already admire like ToyTalk) that get storytelling and how important it is in our lives, from connecting with people to buying products to creating things. Great blog post.

http://blog.toytalk.com/post/41962879805/how-stories-connect-us-with-content

Originally posted 2013-01-31 13:24:00.

Google, Apple, Microsoft: A Platform Battle for the Family Room

Posted in Technology

Although there are a lot of eyes on the mobile space (especially in light of the recent announcement by Google regarding their acquisition of Motorola), the real battle that will shape up over the next 12 months is the one for the living room.

Of course, this battle isn’t new. Device manufacturers and software vendors have been vying for control over this multi-billion dollar industry for years. The objective: give consumers a single platform that will connect their PC, mob...

A Glimpse Into the Multi-Screen World

Posted in Marketing

Google (in conjunction with Ipsos and Sterling Brand) produced a powerful, insightful report into how we interact with content through the multiple screens/connected devices that are beginning to permeate our lives. I reference this study frequently in webinars (like this one about the Olympics), with some of the world’s biggest brands I get to work with, and various articles I’ve written since the publication of the report. So I decided to clip the content from Google’s th...

Marketing Smack Down by Audi for 2013 SB (Storytelling Awesomeness)

Posted in Tumblog

Yes, Audi gets it. Big time. Storytelling awesomeness complete with engagement (i.e., pulling in user-generated content). Every major brand should look at this as the new bar. Get the user to connect with your story, with the characters. Give them something to gain, something to lose. Give them conflict. Make that connection and people will be lining up to get the damn car. This kind of dynamic marketing is the future of connecting to customers in a noisy, noisy world…and a g...

The Followers Can Sometimes Lead the Way

Posted in Business

In a previous post, I lamented the birth of Google+. I mean that’s all the world needs is another social network. But a recent interview of Esther Dyson by TechCrunch points out something very important about this: Google is a follower.

In any industry, there are two types of companies. Those that pave the way and those that follow. In some cases, the company that gets out first stays out first. But more often than not, the companies that follow often overtake and eventually...

Sometimes the Internet Throws us a Gem!

Posted in Tumblog

If you are up for a laugh, head on over to the Huffington Post which captured some of the awesome reviews on an Amazon product page for a diecast model of a Predator Drone. I’m still wiping away the tears…

Originally posted 2013-02-02 14:49:00.