The Evolution of the Magazine

Posted in Publishing

In a recent ReadWriteWeb post on the New Yorker’s iPad app subscription base growing to 100,000 readers, it’s become clear that the tablet (not just the iPad) represent a fundamental shift in the format of a magazine, much as the Web did for newspapers.

Before I launch into why, let’s look at the difference between magazines and newspapers.

Newspapers are all about consuming up-to-date information. It’s “news” and, as such, represents what is happening the world right now. P...