Neal Schaffer's Blog, page 7
July 3, 2025
15 Best Ecommerce CMS Platforms (2025 Comparison Guide)
If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After all, even the smallest e-commerce shop has product photos, descriptions, pricing information, inventory, and more. In other words, unlike simple websites focused on content creation like a blog, there […]
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July 2, 2025
What is UGC Marketing? The Ultimate Guide to User-Generated Content Strategies for 2025
In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through the noise: user-generated content (UGC). In fact, 92% of consumers trust recommendations from others—even strangers—over branded content. UGC marketing taps into the power of that trust. It’s not just […]
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July 1, 2025
When and How to Boost an Instagram Post for Maximum Impact
Instagram presents one of the most powerful platforms for connecting with customers. With over 2.11 billion monthly active users, the opportunity to reach your ideal audience is enormous. But simply posting content doesn’t guarantee visibility. The platform’s algorithm changes have made organic reach more challenging than ever. This is where boosting comes in. Boosting transforms […]
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June 30, 2025
Is Shopify Worth It in 2025? A Fractional CMO’s Take on Pros, Cons & Growth Potential
Shopify has long been the go-to ecommerce platform for entrepreneurs and businesses looking to establish an online store. With increasing competition from platforms like WooCommerce, BigCommerce, and Squarespace, is Shopify worth it and still the best option in 2025? As a Fractional CMO who has worked with brands on ecommerce strategy, I’ll break down Shopify’s […]
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June 26, 2025
12 Email Marketing Tips the Pros Don’t Want You to Know
Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that intel is hard to find. Email marketing operates like a private communications channel in a noisy digital world. When everyone else shouts through crowded social feeds, smart marketers whisper […]
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June 25, 2025
The Ultimate Social Media Audit Checklist for Marketing Professionals
Social media audits are critical for marketing success. They provide a structured approach to evaluate your social presence, identify problems, and uncover growth opportunities. Yet many businesses neglect this vital process, continuing with strategies that may no longer serve them well. A thorough audit is the difference between data-driven decisions and guesswork. This checklist will […]
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June 24, 2025
Twitter (Now X) vs Threads: A Comprehensive Comparison of Features and User Experience
Platform choice shapes social media success. As social networks evolve, marketers face critical decisions about where to focus their efforts and resources. The battle between Twitter (now X) and Meta’s Threads has created new questions about which platform deserves your attention. Twitter vs Threads: Which should you devote your time to do? I’ve spent years […]
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June 23, 2025
15 Must-Follow Mom Influencers Who Are Changing the Game in 2025
Mom influencers are more than just social media personalities—they are community builders, entrepreneurs, and trendsetters shaping the way we see modern parenting. Whether they’re sharing real-life motherhood moments, business success stories, fitness tips, or parenting hacks, these influencers offer valuable insights and relatable content that resonates with millions. Based on my own experience in influencer […]
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June 19, 2025
Measuring Success: How to Calculate Content Marketing ROI Effectively
Content marketing ROI matters. As marketing budgets face increased scrutiny, proving the financial impact of your content has never been more critical. With content marketing generating significantly higher ROI than traditional methods, tracking your returns is essential. The challenge isn’t just tracking content marketing metrics. It’s knowing which numbers truly matter and how they translate […]
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June 18, 2025
Repurposing Content: 15+ Smart, Time-Saving Methods to Multiply Your Content ROI
One of the biggest challenges in content marketing is the constant pressure to create new content. Whether you’re part of a team or running solo, publishing consistently can feel like an uphill battle—especially when your time is already stretched thin. Fortunately, you don’t always have to reinvent the wheel. While evergreen content and curated content […]
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