Neal Schaffer's Blog, page 10

The 15 Best Blog Hosting Sites for 2025

Although blogging may not be the newest trend in digital marketing, it remains one of the most powerful ways to build an online presence. In fact, despite what some may say, blogging is far from dead—it’s evolving. If you’re serious about blogging in 2025, choosing the right blog hosting is one of the most critical […]

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The 5 Influencer Marketing Trends You Can’t Ignore (and How to Adapt to Them)

The influencer marketing landscape shifts rapidly. Strategic marketers must stay ahead of these changes to maximize their ROI and competitive advantage. As brands refine their digital approaches, understanding where influencer marketing is headed and staying ahead of the latest influencer marketing trends becomes crucial for planning effective campaigns. I’ve observed many businesses struggle to adapt […]

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Content Personalization in Digital Marketing: Why It Matters and How to Do It Right

Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and customers. Content personalization offers a way for businesses to deliver highly relevant experiences, which can […]

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The 2025 B2B Marketing Automation Playbook: Data-Backed Strategies That Work

B2B marketing automation has transformed from a nice-to-have tool into a mission-critical system for companies focused on growth in 2025. As a recognized industry authority with experience working with dozens of clients, I’ve seen how strategic automation can transform disjointed marketing efforts into streamlined, revenue-generating engines. The challenge today isn’t whether to implement marketing automation—it’s […]

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How to Create an Effective AI Chatbot Strategy for Your Business

In talking with clients about how they can use AI as part of their marketing, one area that might be the easiest to implement is that of installing an AI chatbot on your website. These chatbots were around before ChatGPT, and with advances in AI, these new AI chatbots have only become that much more […]

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Is Your B2B Content Marketing Actually Driving Business Results?

Content marketing is now standard practice for most B2B companies. Teams crank out blogs, videos, social posts, and downloadable assets every day. Yet a critical question remains: Is all that content actually moving the needle for the business? Research shows that 45% of B2B companies plan to increase their content marketing budgets over the next […]

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15 Killer Visual Marketing Strategies for 2025

Did you know that 90% of information transmitted to the brain is visual, making visual marketing essential for today’s brands? Visual content is no longer just an optional addition, as it has become the lifeblood of effective marketing in the digital age. In a world where attention spans are fleeting, and competition for consumer focus […]

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How to Effectively Use LinkedIn Hashtags for Better Engagement

LinkedIn is like a professional oasis in the middle of the noisy digital world. While other social platforms are packed with personal updates and random content, LinkedIn stands out as the place where business professionals come together to connect, share ideas, and build their reputation. But here’s the thing: even when people post thoughtful content, […]

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The 15 Best Free Video Editing Apps for the iPhone in 2025

Nowadays, more than ever, video content is vital for enticing potential customers. Young generations, in particular, spend countless hours on social platforms, checking out viral YouTube, TikTok, and Instagram videos. Whether you’re a marketer, content creator, or business owner, having the right video editing app can make all the difference for your brand. In this […]

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Content Marketing for Ecommerce: Strategies to Boost Sales in 2025

Content marketing is an essential tool for ecommerce businesses. Content marketing builds brand awareness, attracts visitors, and converts them into loyal customers. With the right strategy, ecommerce brands can leverage content to create meaningful customer experiences, improve search engine visibility, and ultimately drive sales. I have created a content marketing guide to explore effective content […]

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