Neal Schaffer's Blog, page 9

What Is Social Media Management? Beyond Posting and Scheduling

Social media management goes beyond simply posting content. Most business leaders think of it as scheduling posts for Facebook or Instagram, but true management involves strategy, analytics, engagement, and much more. As social channels continue to evolve, the role of social media management grows increasingly complex and vital for business success. I’ve seen this evolution […]

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How to Get Followers on Pinterest: Top Tips for Boosting Your Profile’s Reach

Pinterest offers unique opportunities for businesses and content creators. With the right approach, you can build a substantial following that drives traffic, engagement, and even sales. Unlike other social platforms where content quickly disappears, Pinterest’s discovery-focused design gives your content a longer lifespan. I’ve seen firsthand how strategic Pinterest use can transform visibility for brands […]

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How Content Marketing and Branding Work Together: Strategies to Strengthen Your Brand

Branding is an integral part of marketing, and content is the currency of digital marketing. While content marketing and branding may initially seem like different strategies, they actually work best when they are combined. Done right, content marketing can strengthen your brand while building trust and creating a lasting impact.  What exactly is the relationship […]

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21 Fresh Content Ideas for When Your Creative Well Runs Dry

Content creation can sometimes feel like drawing water from an empty well. We’ve all experienced that frustrating moment when inspiration seems to have abandoned us completely—staring at a blank screen, watching the cursor blink mockingly, and struggling to generate even a single worthwhile idea. As someone who advises businesses on their content strategy, I’ve seen […]

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Shopify Collabs Explained: How to Grow Sales with Influencer Marketing

With all the benefits of influencer marketing, it’s no surprise that most up-and-coming ecommerce brands are experimenting with it. Established brands, too, have fully embraced influencer marketing, often leveraging affiliate networks to drive sales. But for many business owners, getting started with influencer marketing can feel overwhelming. Where do you find influencers? How do you […]

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LinkedIn Headshot Essentials: What to Wear and How to Pose for Your Best Photo

Your LinkedIn profile photo serves as your digital handshake on the platform that becomes the default website for most professionals. Because we are visual animals, your headshot creates that crucial first impression before you ever meet someone. Think about it – when you receive a connection request or check out a potential business partner’s profile, […]

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My Favorite SEO Influencers I Recommend You Follow in 2025

With all that is being said about SEO since the Google Helpful Content Update, the emergence of Google’s Search Generative Experience (SGE), and the growing influence of AI search engines such as Perplexity and ChatGPT search, search engine rankings and search engine optimization as a whole might be undergoing its biggest disruption since its inception. […]

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Influencer Marketing ROI: Understanding the Metrics That Matter

I always say that influencer marketing is the least understood yet most powerful type of marketing. I think that one of the reasons why this is the case is because business leaders and marketing executives fail to see the ROI of influencer marketing. I want to change that with this blog post. As influencer marketing […]

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WordPress vs Shopify: The Ultimate 2025 Comparison Guide

Did you know that nearly 70% of online purchases now happen on mobile? Or that more than 875 million people have bought from a Shopify-powered store while WordPress powers more than 40% of all websites? Choosing between Shopify and WordPress for your eCommerce store in 2025 is crucial—the right choice can skyrocket your sales and […]

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TikTok Organic Strategy: Why 80% of Brands Fail (And How to Join the 20%)

The numbers don’t lie. While TikTok offers unprecedented organic reach potential, approximately 80% of brands are failing to leverage this platform effectively. I’ve spent years helping companies navigate the complex social media landscape, and TikTok presents a unique challenge many marketers aren’t equipped to handle. Why does TikTok organic strategy stump so many professionals? The […]

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