Neal Schaffer's Blog, page 12

15 Reliable Ecommerce Hosting Providers (2025)

Finding the right ecommerce hosting solution is critical to the success of both smaller and larger stores. A reliable hosting provider ensures your business website works without a hitch. It reduces load times and introduces advanced security measures, both vital for customer satisfaction. I do understand that finding the right eCommerce hosting plan can be […]

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Ecommerce Analytics: Key Metrics, Top Tools, Case Studies and Best Practices

Having helped a number of ecommerce businesses as a Fractional CMO, I know firsthand how important it is to speak the language of Excel.  What do I mean? When you are responsible for an ecommerce marketing budget, you need to be able to explain to your client—or boss—in clear numbers what your ROI looks like […]

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How to Write the Perfect Blog Title: Proven Formulas and Expert Tips

Creating compelling blog titles is both an art and a science. Titles are your first opportunity to grab your target audience’s attention, entice them to click, and ultimately engage with your content. Without a strong title, even the most well-researched and beautifully written blog post may go unnoticed. The key to writing killer blog titles […]

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What Does a CMO Do? A Look at the Chief Marketing Officer’s Role in Business Success

The Chief Marketing Officer (CMO) role has never been more critical for business success than it is today. It’s a position that demands strategic vision, analytical precision, and cross-functional leadership. As organizations navigate increasingly complex markets, 80% of CEOs now view CMOs as critical to driving long-term growth. Yet despite this acknowledged importance, many organizations […]

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The 15 Best Keyword Research Tools in 2025 (Free + Paid)

Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to invest in paid tools, the right keyword research tool can make all the difference. In […]

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Blogging vs Vlogging: Which Should You Do?

I have been blogging since 2008 and started getting serious about my own YouTube channel more recently in 2022, so I often get asked this question of blogging vs vlogging. Both mediums have unique advantages and cater to different audiences, but both may not necessarily be right for your brand or even your niche. Let […]

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25 X / Twitter Statistics for 2025 to Guide Your Marketing Strategy

Twitter, now rebranded as X, remains a powerhouse in the social media landscape, offering unique opportunities for businesses, marketers, and brands to connect with a diverse and engaged audience. With 611 million monthly users and 250 million daily active users, this platform has cemented itself as a hub for real-time conversations, news, and trends. In […]

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Share of Voice vs. Share of Market: What’s the Difference and Why It Matters?

In the battle for market dominance, two metrics reign supreme: Share of Voice (SOV) and Share of Market (SOM). Understanding their relationship could be the key to unlocking your brand’s growth potential. I’ve seen firsthand how these metrics can make or break a marketing strategy. Let’s dive into what these crucial metrics mean and why […]

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The 17 Definitive WordPress Themes to Consider for Your Next Site

The success of your website often begins with selecting the perfect WordPress theme. A well-chosen theme not only enhances user experience but also strengthens your online presence and can positively impact your search engine rankings. By aligning your design with the best WordPress themes, you set the foundation for a visually appealing, functional, and SEO-friendly […]

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Blogging Laws: What Every Blogger Needs to Know

I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience. To make sure that your bases are covered, from having a proper privacy policy, to making sure you […]

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