Neal Schaffer's Blog, page 16
January 27, 2025
Top 15 Shopify Website Examples to Inspire Your Online Store
As I prepare to build my first Shopify store for my books, coaching, and consulting services, I am experiencing firsthand how building an outstanding Shopify store requires inspiration and careful planning. Whether you’re just starting or looking to refresh your online store, analyzing successful Shopify website examples shows you what works in terms of design, […]
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January 23, 2025
How to Write Effective Follow-Up Emails
Follow-up emails are more than just a polite reminder—they are a powerful tool that can turn potential missed opportunities into successful outcomes. If written correctly, they can set you apart and keep you front and center in a crowded inbox. Plus, they can help you generate prompt responses, building relationships. This article will highlight key […]
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January 22, 2025
Mastering Organic SEO: Proven Strategies and Advanced Tips for Success
93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top priority to remain relevant. Appearing in search queries without paying for advertising requires website content optimization, or search engine optimization (SEO). In marketing, this is called organic search engine […]
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January 21, 2025
How to Promote Your Website: From Zero to 10,000 Visitors (Proven Methods)
Growing website traffic requires a strategic combination of proven promotion methods and consistent optimization. Publishing quality content consistently drives significant results, with data showing that websites publishing over 16 blog posts monthly increase their visits by 3.5 times. This guide breaks down the exact methods how to promote your website and grow it from having […]
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January 20, 2025
13 Best Facebook Analytics Tools to Track Your Social Media Performance
Facebook is still the king of social media, so if you are engaging on it as part of your business, you need to be measuring the results of your activities and finding ways to improve them. That is why understanding how your Facebook content performs is crucial for optimizing your social media strategy. With the […]
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January 16, 2025
Evergreen Tweets: How to Maximize Your Twitter Engagement with Timeless Content
If you enjoy green trees, you might be a fan of evergreen tweets without your even knowing it. If you have ever shared the same link on Twitter with a different caption, you might also already be a fan of evergreen tweets without knowing it! Let me explain why. I like evergreen trees because I […]
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January 15, 2025
What is the InMail on LinkedIn?
LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections, InMail gives you the ability to reach any LinkedIn user, opening doors to new opportunities. […]
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January 14, 2025
How to Find Competitors’ Backlinks: 5 Proven Methods That Actually Work
While most marketers struggle with basic backlink tools, industry leaders are quietly using these five sophisticated platforms to find competitors backlinks and uncover their most valuable link-building strategies. Research shows top-ranking pages often have 3.8 times more backlinks, highlighting the critical role of competitor analysis in SEO. The challenge isn’t just finding your competitors’ backlinks […]
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January 13, 2025
Top 15 Social Media Tracker Tools to Optimize Your Strategy
A social media tracker is a type of tool that I always recommend to my Fractional CMO clients when they are ready to take their social media marketing to the next level. It goes without saying that tracking your social media performance is essential to ensure you’re engaging the right audience and achieving your marketing […]
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January 9, 2025
15 Twitter SEO Tips and Tricks to Boost Your Brand and Drive Engagement
I have been on Twitter (sorry, I still call it Twitter) since 2008 and have amassed more than 200,000 followers over the years (click here to follow me on Twitter!). While there are many strategies I have used, there is an SEO aspect to Twitter that undoubtedly has helped me grow my account. Now I […]
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