Neal Schaffer's Blog, page 19
December 2, 2024
15 AI Tools That Will Transform Your Facebook Ads Strategy
Artificial intelligence is rapidly transforming how businesses approach Facebook Ads, offering unprecedented opportunities for optimization, personalization, and automation. Whether you’re looking to enhance targeting, automate creative processes, or optimize ad spend, AI-powered tools are becoming indispensable for marketers aiming to maximize their ROI. Although most of these platforms are quite expensive, they quickly pay off […]
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November 27, 2024
11 Best Practices for Successful B2B Email Marketing in 2025
Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange for a coupon. After that, you’ll likely get follow-up emails about every sale, promotion, and […]
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11 Best Practices for Successful B2B Email Marketing in 2024
Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange for a coupon. After that, you’ll likely get follow-up emails about every sale, promotion, and […]
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November 26, 2024
Top 5 Instagram User Search Tools to Discover Customers, Influencers, and More
Finding the right users on Instagram can be a game-changer for businesses looking to discover potential customers, influencers, or even brand ambassadors. With millions of profiles, searching manually can be overwhelming. Thankfully, there are Instagram user search tools designed to help you locate and connect with the right people more efficiently. Based on my Fractional […]
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November 25, 2024
Top 13 Free Social Media Management Tools You Need to Know
If you’re a small business or a beginner content creator, engaging in social media is no longer an option. You want to engage efficiently using some tools, but you also need to manage your business expenses wisely during its early stages. Many top-tier social media management tools are quite expensive, but fortunately there are still […]
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November 21, 2024
The Best AI Marketing Tools for 2025: Revolutionizing Digital Strategies
AI marketing tools are reshaping digital strategies in 2025. Here’s what you need to know: Key benefits: How to choose the right AI marketing tools: Remember: AI tools enhance human creativity, not replace it. Use them to handle data and optimization, freeing your team to focus on strategy and innovation. Quick Comparison: Tool Main Use […]
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November 20, 2024
Is LinkedIn Premium Really Worth the Investment for Small Business Owners and Marketers?
LinkedIn Premium can be worth it for small business owners and marketers, but it depends on your specific needs and goals. Here’s a quick overview: Is it right for you? You should buy if you’re: You should skip if you’re: Actively networking A casual LinkedIn user Generating leads On a tight budget In sales, looking […]
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November 19, 2024
21 Definitive Digital Marketing Platforms
In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential. Based on my experience as a digital marketing […]
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November 18, 2024
Influencer Marketing vs. Affiliate Marketing: Which Is Right for Your Brand?
Choosing between influencer marketing and affiliate marketing? Here’s what you need to know: Quick Comparison: Aspect Influencer Marketing Affiliate Marketing Main Goal Brand awareness Sales and revenue Payment Often upfront fees Commission-based Content Control Less control, more authentic More control, less personal Measuring Success Harder to track Clear performance metrics Key differences: Which to choose? […]
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November 14, 2024
30 Most Important Ecommerce KPIs to Track for Growth: Essential Metrics for Success
Tracking key performance indicators is essential to measuring the growth of your e-commerce business. These indicators provide you with valuable insights, enabling you to make data-driven decisions and devise stellar growth strategies. The goal here is to make things quantifiable. So you know what’s working and what’s not. Running a successful business is a collaborative […]
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