Neal Schaffer's Blog, page 17

The 15 Best Social Media & Digital Marketing Conferences to Attend in 2025

Marketing conferences are essential to stay updated with industry trends, network with peers, and learn from top experts. With so many events to choose from, it’s important to know which conferences will provide the most value for you and become a must-attend event, and which are not for you. Here is my annual guide to […]

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How Digital Marketing Helps Small Businesses Thrive in Today’s Market

Currently, 60% of small businesses use digital marketing to be an important tool to attract customers and drive sales. Why? Because digital marketing offers unique advantages that traditional marketing simply can’t match: But what exactly makes digital marketing so effective for small businesses? Let’s dive into the specific benefits and strategies that can help your […]

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15 Definitive Facebook Ad Generators for You to Try

Creating attention-grabbing Facebook ads that resonate with your audience can be time-consuming. Writers often backtrack the process several times over until they find a copy they truly like. Even then, there’s no guarantee this message will score points with your potential customers. To avoid all the headaches and hassle of creating endless Facebook Ads, you […]

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Content Creator vs Influencer: 5 Key Differences That Define These Digital Roles

Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence, I can tell to begin with that while influencers have been around for more than […]

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The Ultimate Guide to TikTok Fonts: Best Generators and In-App Fonts for 2025

When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in making your TikTok content visually appealing and engaging. While it is a topic not brought […]

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The Ultimate Guide to TikTok Fonts: Best Generators and In-App Fonts for 2024

When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in making your TikTok content visually appealing and engaging. While it is a topic not brought […]

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The Top 8 Benefits of Digital Marketing for Small Business Growth

Small businesses are discovering a powerful truth: digital marketing isn’t just an option anymore—it’s a game-changing force that’s leveling the playing field against bigger competitors. As someone who’s helped countless businesses transform their digital presence, I’ve witnessed firsthand how the benefits of digital marketing can revolutionize a small business’s growth trajectory and have written in […]

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13 Best AI Website Builders to Create Stunning Sites Fast

Have you ever struggled, like I have, to build your own website on WordPress? Of course you have: There is a whole industry dedicated to web development to help businesses like ours. For those looking to develop more of your website in-house, there is good news: The rise of AI-powered website builders means that it […]

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15 Best AI Caption Generators for Social Media to Check Out

AI caption generator tools have seamlessly taken over our digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are still worried about their long-term impact, we can’t neglect all the benefits these powerful writing […]

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7 Best Free SEO Report Tools to Improve Your Website’s Performance (+5 Free DIY Report Templates)

Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your website’s performance. In this post, I’ll cover the 10 best SEO report tools that provide […]

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