Content Creator vs Influencer: 5 Key Differences That Define These Digital Roles

Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence, I can tell to begin with that while influencers have been around for more than […]

Content Creator vs Influencer: 5 Key Differences That Define These Digital Roles appeared first on NealSchaffer.com