Neal Schaffer's Blog, page 18

What Is a Marketing Consultant and How Can They Help Your Business Grow

Struggling to reach your marketing goals? You’re not alone. Here’s why companies are increasingly turning to marketing consultants like me for solutions. A marketing consultant is an external professional who provides strategic marketing expertise to help businesses improve their marketing efforts and drive growth.  Think of them as your marketing strategy partner – someone who […]

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15 AI Image Generators You Need to Experiment With in 2025

AI image generators are revolutionizing the creative industry, offering artists, designers, and content creators new ways to generate stunning visuals with just a few clicks. Whether you’re looking to create unique artwork, design eye-catching graphics, or experiment with abstract concepts, AI-powered tools can help you bring your ideas to life. As a veteran marketer, I’ve […]

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15 AI Image Generators You Need to Experiment With in 2024

AI image generators are revolutionizing the creative industry, offering artists, designers, and content creators new ways to generate stunning visuals with just a few clicks. Whether you’re looking to create unique artwork, design eye-catching graphics, or experiment with abstract concepts, AI-powered tools can help you bring your ideas to life. As a veteran marketer, I’ve […]

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How to Supercharge Your Email Marketing with CRM: Best Practices and Top 10 Tools

If you are a small business, it’s safe to say that relationships are your bread and butter. After all, people love to buy goods and services from businesses and people that they know, like, and trust.  Here’s the thing: those relationship-based sales require business owners to nurture customers. Customer acquisition becomes very relationship-focused as a […]

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Mastering Email Marketing Campaigns: From Planning to Execution

Email marketing continues to be one of the most powerful tools available to connect businesses and their audiences. Email marketing can also help drive sales and build lasting relationships with your audience. If email marketing campaigns do not plan carefully, execute with precision, and continually optimize, however, those campaigns will not succeed. In this guide, […]

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What is Digital Marketing Analytics? How to Use Data to Drive Better Marketing Decisions

Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is like throwing darts in the dark—you might hit something, but you’re probably wasting a lot of resources along the way. What is Digital Marketing Analytics? Digital marketing analytics is the […]

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AI Blogging: How to Use AI to Write Blog Posts and the 11 Best Tools You Need

Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for Google and other search engines.  In this post, I want to share 11 innovative solutions […]

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How to Create a Strong Nonprofit Email Marketing Strategy

One word— ROI. That is the biggest reason your nonprofit organization must implement an email marketing campaign right away. Nonprofits always seek the most cost-effective way to raise awareness and funds. You want to reach as many people as possible to develop long-term relationships with to support your cause. But, you must keep your expenses […]

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Micro-Influencers: How to Leverage Their Power for Your Brand’s Success

Micro-influencers have emerged as a vital component of modern marketing strategies, offering brands the ability to connect with highly engaged niche audiences. Unlike their macro counterparts, micro-influencers bring authenticity and relatability, making them more effective in driving conversions and building brand trust. This guide explores the benefits of working with micro-influencers, how to find the […]

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Understanding Digital Marketing in Business: A Guide for Entrepreneurs and Small Businesses

In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how proper digital marketing can revolutionize a company’s growth trajectory. I also wrote about my experiences […]

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