Neal Schaffer's Blog, page 20

What Is a Fractional CMO, and How Can They Accelerate Your Marketing Strategy?

A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Aspect Full-Time CMO Fractional CMO Time 40+ hrs/week 15-20 hrs/month Cost $150K+/year $36K-$72K/year Focus All marketing Specific projects Experience One company Multi-industry Fractional CMOs can supercharge your marketing by: […]

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Digital Marketing vs. Social Media Marketing: Understanding the Overlap and Differences

Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Key differences: Where they connect: Quick Comparison: Aspect Digital Marketing Social Media Marketing Channels Websites, search engines, email, apps Social media platforms Primary goals Boost online presence, convert clicks Build relationships, increase engagement Key […]

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Top 11 AI Search Engines Transforming the Future of Search

As artificial intelligence keeps getting better, the way we search for information online is changing too. AI search engines are changing how we find and use information, giving us results that are more personalized, quick, and accurate than older search methods. These advanced tools use smart algorithms, natural language processing, and machine learning to understand […]

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Digital Marketing vs. Affiliate Marketing: Key Differences for Business Owners

Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You call the shots on your campaigns and brand image. Affiliate marketing? It’s more like being […]

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The 5 Best TikTok Downloader (without Watermark) Websites for 2024

As TikTok has become more popular, its use in business has rapidly increased. And despite ongoing controversies about its potential banning in the United States, consumers and businesses show no sign of decreasing time spent or investment in the platform, consistently chasing that share button and encouraging further exploration. That being said, from a content […]

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Looking for a Twitter Scraper? Here’s the Best Way to Scrape Tweets—and What You Can Scrape

While social media itself is a treasure trove of marketing campaigns and sales copy, social media data is an invaluable resource in and of itself. Marketing and analytics teams are increasingly often using Twitter scrapers to gather public data from the Twitter platform. Although scrapers offer a great way to download files in a structured […]

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15 AI Voice Generators to Scale Your Digital Marketing

AI voice generators are a new type of artificial intelligence software that helps streamline content creation. They allow us to reduce content production costs while maintaining a high quality of content due to the recent advancements in voice technology. In this article, I’ll cover the business benefits of this software. After that, I’ll go through […]

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The Ultimate Guide to Content Curation: Best Practices and 21 Top Tools for 2025

If you were to look at my Twitter account or receive my weekly newsletter, you will notice that I share a lot of content that I did not create. I am what you would call a content curator. By sharing other people’s content that I find authoritative and insightful, it helps me stay in front […]

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Essential Email Marketing KPIs: 15 Metrics for Success

Key Performance Indicators are the guideposts by which you design and alter your email marketing efforts, and putting an email marketing campaign into practice without developing KPIs significantly decreases your ability to achieve email marketing success. From development to evaluation and subsequent alteration, I have gathered together the ins and outs of key performance indicators […]

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TikTok Stories Explained: A Complete Guide

TikTok Stories have quickly gained popularity on the platform. This feature lets users share temporary content that vanishes after 24 hours, similar to what’s available on Instagram and Snapchat. Like those platforms, TikTok’s Stories feature provides a dynamic way to connect with your audience, without your extended TikTok feed videos. Stories can be used to […]

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